{"id":75681,"date":"2018-12-13T19:12:14","date_gmt":"2018-12-13T17:12:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=75681"},"modified":"2018-12-13T19:12:14","modified_gmt":"2018-12-13T17:12:14","slug":"grupo-volkswagen-anunciante-mas-invierte-internet","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=75681","title":{"rendered":"Volkswagen, el anunciante que m\u00e1s invierte en Internet"},"content":{"rendered":"<figure id=\"attachment_75682\" aria-describedby=\"caption-attachment-75682\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-75682\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/12\/arcemediaresultadosinversion.jpg\" alt=\"Este a\u00f1o un total de 4.999 marcas han invertido en la Red con una variedad de 37.621 creatividades hasta noviembre.\" width=\"690\" height=\"207\" \/><figcaption id=\"caption-attachment-75682\" class=\"wp-caption-text\">Este a\u00f1o un total de 4.999 marcas han invertido en la Red con una variedad de 37.621 creatividades hasta noviembre.<\/figcaption><\/figure>\n<p><strong>Seg\u00fan los resultados de la plataforma de seguimiento Arce Media, este a\u00f1o un total de 4.999 marcas han invertido en la Red con una variedad de 37.621 creatividades hasta noviembre. El Grupo Volkswagen (4,42%), 888 Casino (4,27%) y Movistar (3,43%) son los anunciantes que\u00a0m\u00e1s han invertido en 2018.<\/strong><\/p>\n<p>Los siguientes en la lista son <strong>Peugeot<\/strong> (3,11%), <strong>Yum Restaurants<\/strong> (2,3%), <strong>Proter&amp;Gamble<\/strong> (2,04%), <strong>Respsol-YPF<\/strong> (1,85%), <strong>Uber BV<\/strong> (1,46%), <strong>Discovery Comm<\/strong> (1,42%) y <strong>El Corte Ingl\u00e9s<\/strong> (1,39%).<\/p>\n<p>Por sectores, el de <strong>Automoci\u00f3n<\/strong> encabeza la inversi\u00f3n con 183 marcas y 3.431 creatividades, representando el 16,2% del total. Le sigue<strong> Telecomunicaciones e Internet<\/strong> con 323 compa\u00f1\u00edas y 3.528 dise\u00f1os (11,9%); y <strong>Distribuci\u00f3n y Restauraci\u00f3n<\/strong> con 887 empresas y 7.066 creatividades (9,7%).<\/p>\n<p>En cuanto a las empresas, <strong>Marca (12,79%), ABC (9,31%) y As (9,05<\/strong>%) son los publishers en los que mayor inversi\u00f3n publicitaria se han detectado durante estos 11 meses del a\u00f1o. A continuaci\u00f3n, se encuentran la plataforma de v\u00eddeos <strong>Youtube.com<\/strong> (8,44%), <strong>elmundo.es <\/strong>(7,24%), <strong>Facebook<\/strong> (5,10%), <strong>20minutos.es<\/strong> (2,34%), <strong>elconfidencial.es<\/strong> (2,27%) y <strong>sport.es<\/strong> (2,18%).<\/p>\n<p>Este an\u00e1lisis establece que<strong> el 75% de la inversi\u00f3n detectada ha sido servida por plataformas desconocidas<\/strong>, mientras que <strong>Google alcanza el 24% <\/strong>y <strong>AppNexus, el 1%.<\/strong> <strong>El tipo de publicidad ha sido Standard ADs, con un 55%<\/strong>. Le sigue Video ADs con 38%; Native Video ADs, 5%; Native ADs, 1%; y Social ADs, 1%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan los resultados de la plataforma de seguimiento Arce Media, este a\u00f1o un total de 4.999 marcas han invertido en<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[1758],"class_list":["post-75681","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-movistar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Grupo Volkswagen, el anunciante que m\u00e1s invierte en Internet<\/title>\n<meta name=\"description\" content=\"Los anunciantes el Grupo Volkswagen (4,42%), 888 Casino (4,27%) y Movistar (3,43%) lideraron el ranking de las marcas 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