{"id":75338,"date":"2018-12-03T19:17:03","date_gmt":"2018-12-03T17:17:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=75338"},"modified":"2018-12-03T19:17:03","modified_gmt":"2018-12-03T17:17:03","slug":"dinamica-geolocalizada-madrid-central","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=75338","title":{"rendered":"#MINICentral, la primera din\u00e1mica geolocalizada en Madrid Central"},"content":{"rendered":"<figure id=\"attachment_75342\" aria-describedby=\"caption-attachment-75342\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-75342 size-full\" title=\"Veh\u00edculo de la acci\u00f3n #MINICentral en las calles de Madrid Central\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/12\/minicentral.jpg\" alt=\"minicentral\" width=\"690\" height=\"388\" \/><figcaption id=\"caption-attachment-75342\" class=\"wp-caption-text\">Veh\u00edculo de la acci\u00f3n #MINICentral en las calles de Madrid Central<\/figcaption><\/figure>\n<p><strong>La puesta en marcha de Madrid Central, el per\u00edmetro que restringe la circulaci\u00f3n de veh\u00edculos por el centro de la capital, se ha convertido en la oportunidad de los usuarios de probar la versi\u00f3n h\u00edbrida enchufable de Mini Countryman gracias a la acci\u00f3n desarrollada por las<a href=\"https:\/\/ipmark.com\/agencias\/\" target=\"_blank\" rel=\"noopener noreferrer\"> agencias<\/a> creativas China y FCB&amp;Fire. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Conocida con el nombre #MiniCentral, dicha acci\u00f3n se ha desarrollado durante el primer fin de semana de diciembre, aprovechando el inicio de la nueva zona de Madrid. De acuerdo con las agencias, se trata de la primera<strong> din\u00e1mica geolocalizada que permite a los usuarios conducir el veh\u00edculo<\/strong>, independientemente del lugar en el que se encuentren. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para participar, los usuarios ten\u00edan que responder al tweet del perfil de Mini Espa\u00f1a en Twitter (@miniespana) con su localizaci\u00f3n activada e incluyendo la etiqueta #MINICentral. Despu\u00e9s recib\u00edan un mensaje privado que les informaba de si hab\u00eda un modelo disponible. En caso afirmativo, a los usuarios se les enviaba un enlace a un formulario y se les ped\u00eda confirmar su localizaci\u00f3n. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00e1s tarde, <strong>un ch\u00f3fer se acercaba con uno de los 4 veh\u00edculos que compon\u00edan la acci\u00f3n<\/strong>. Los usuarios pod\u00edan indicarle al conductor el lugar al que quer\u00edan ir o dejarles conducir durante 30 minutos por la zona perimetrada. <\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"es\">\n<p dir=\"ltr\" lang=\"es\">Quiero probarlo ???? <a href=\"https:\/\/twitter.com\/hashtag\/MiniCentral?src=hash&amp;ref_src=twsrc%5Etfw\">#MiniCentral<\/a> <a href=\"https:\/\/t.co\/Qrk4jr97Pt\">pic.twitter.com\/Qrk4jr97Pt<\/a><\/p>\n<p>\u2014 Javi Mart\u00edn Gonz\u00e1lez (@javy97) <a href=\"https:\/\/twitter.com\/javy97\/status\/1068806919442309120?ref_src=twsrc%5Etfw\">1 de diciembre de 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"es\">\n<p dir=\"ltr\" lang=\"es\">Gracias!!! <a href=\"https:\/\/twitter.com\/MINIEspana?ref_src=twsrc%5Etfw\">@MINIEspana<\/a> Me ha encantado la experiencia!! ???? Nunca un h\u00edbrido fue tan interesante <a href=\"https:\/\/twitter.com\/hashtag\/MINICentral?src=hash&amp;ref_src=twsrc%5Etfw\">#MINICentral<\/a> <a href=\"https:\/\/t.co\/M4xCUgLSZ9\">pic.twitter.com\/M4xCUgLSZ9<\/a><\/p>\n<p>\u2014 Alejandro Lizana&#8217;s \uf8ff (@ALizanas) <a href=\"https:\/\/twitter.com\/ALizanas\/status\/1069499934750199808?ref_src=twsrc%5Etfw\">3 de diciembre de 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"es\">\n<p dir=\"ltr\" lang=\"es\">GRACIAS <a href=\"https:\/\/twitter.com\/MINIEspana?ref_src=twsrc%5Etfw\">@miniespana<\/a>, me ha molado mucho! Adjunto foto con sonrisa natural <a href=\"https:\/\/twitter.com\/hashtag\/minicentral?src=hash&amp;ref_src=twsrc%5Etfw\">#minicentral<\/a> <a href=\"https:\/\/t.co\/zjxkBWYQEu\">pic.twitter.com\/zjxkBWYQEu<\/a><\/p>\n<p>\u2014 Patricia Guti\u00e9rrez (@PatriiGA) <a href=\"https:\/\/twitter.com\/PatriiGA\/status\/1068489779908616194?ref_src=twsrc%5Etfw\">30 de noviembre de 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Para garantizar el correcto funcionamiento de esta din\u00e1mica geolocalizada, las agencias hab\u00edan creado un<strong> proceso automatizado<\/strong> dise\u00f1ado ad-hoc. Las mismas han asegurado que con dicha acci\u00f3n persegu\u00edan aportar una soluci\u00f3n innovadora en movilidad urbana. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La puesta en marcha de Madrid Central, el per\u00edmetro que restringe la circulaci\u00f3n de veh\u00edculos por el centro de la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,416,750],"class_list":["post-75338","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-agencias","tag-china","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#MINICentral, la primera din\u00e1mica geolocalizada en Madrid Central<\/title>\n<meta name=\"description\" content=\"Con motivo del inicio de 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