{"id":75322,"date":"2018-12-04T17:37:58","date_gmt":"2018-12-04T15:37:58","guid":{"rendered":"https:\/\/ipmark.com\/?p=75322"},"modified":"2018-12-04T17:37:58","modified_gmt":"2018-12-04T15:37:58","slug":"rosebud-la-triunfadora-de-la-8o-edicion-del-festival-la-lluna-2018","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=75322","title":{"rendered":"Rosebud, triunfadora de la 8\u00ba edici\u00f3n del festival La Lluna 2018"},"content":{"rendered":"<figure id=\"attachment_75323\" aria-describedby=\"caption-attachment-75323\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-75323\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/11\/festival-la-lluna-valencia-agencias.jpg\" alt=\"El certamen bati\u00f3 el r\u00e9cord de inscripciones, con 362, superando los 245 del a\u00f1o pasado (Foto: Eva Ma\u00f1ez ).\" width=\"690\" height=\"460\" \/><figcaption id=\"caption-attachment-75323\" class=\"wp-caption-text\">El certamen bati\u00f3 el r\u00e9cord de inscripciones, con 362, superando los 245 del a\u00f1o pasado (Foto: Eva Ma\u00f1ez ).<\/figcaption><\/figure>\n<p><strong>La octava edici\u00f3n del festival valenciano de comunicaci\u00f3n publicitaria La Lluna, promovido por la Asociaci\u00f3n de Empresas de Comunicaci\u00f3n Publicitaria de la Comunidad Valenciana, <a href=\"http:\/\/www.comunitad.com\/\">ComunitAD<\/a>, tuvo un claro vencedor, la agencia Rosebud que se llev\u00f3 a casa 16 trofeos repartidos en cuatro oros, seis platas y seis bronce,\u00a0sumando 30 puntos.<\/strong><\/p>\n<p>La cuenta Rosebud gan\u00f3 <strong>el Oro en Eficacia con Sprinter por \u2018Nada Malo\u2019<\/strong>, que se entrega en La Lluna gracias a un acuerdo con la <strong>Asociaci\u00f3n Espa\u00f1ola de Anunciantes y los Premios Eficaci<\/strong>a.<\/p>\n<p>La segunda agencia fue <strong>Kids, con 29 puntos y 16 estatuillas<\/strong> (seis oros, una plata, nueve bronces) y, adem\u00e1s, gan\u00f3 el <strong>Gran Premio con \u2018Arroz con cosas\u2019 <\/strong>por\u00a0su trabajo para <strong>Arroz Dacsa<\/strong>. En tercer lugar, <strong>Publips-Serviceplan<\/strong>, con nueve galardones (entre ellos, la <strong>Plata en Eficacia<\/strong> con<strong> &#8216;Movimiento Espol\u00edn&#8217;<\/strong> para <strong>Amstel<\/strong>), seguido de <strong>Utopicum<\/strong>, con ocho premios.<\/p>\n<p>Por otro lado, el certamen bati\u00f3 el<strong> r\u00e9cord de inscripciones, con 362<\/strong>, superando los 245 del a\u00f1o pasado. Adem\u00e1s, la categor\u00eda<strong> J\u00f3venes Talentos<\/strong> sum\u00f3 63 trabajos, 23 m\u00e1s que en 2017.<\/p>\n<p>La gala, que se celebr\u00f3 en La Rambleta (Valencia), participaron marcas como G<strong>eneralitat Valenciana, Ayuntamiento de Val\u00e8ncia, Ayuntamiento de Elche, Diputaci\u00f3n de Val\u00e8ncia, Sprinter, Amstel, Consum, Arroz Dacsa, Bankia, Bodegas Arr\u00e1ez, Caixa Popular, Pepe Jeans, Nautalia Viajes, Delikia, Dulcesol, Leche Pascual, Divina Pastora, Tuenti, Huawei, La Fallera o Cruz Roja<\/strong>.<\/p>\n<p>El certamen cont\u00f3 con la asistencia<strong> del\u00a0President de la Generalitat Valenciana, D. Ximo Puig<\/strong>, as\u00ed como representantes de los Ayuntamientos de Val\u00e8ncia y de Elche.<\/p>\n<h2><strong>Jurado liderado por 10 mujeres <\/strong><\/h2>\n<p>El jurado del certamen estaba formado por 10 mujeres de reconocido prestigio nacional e internacional: <strong>Clara March\u00e1n, directora general de Leo Burnett y presidente del jurado; Lidia Sanz, directora general de la Asociaci\u00f3n de Anunciantes; Vito Reig, directora creativa de McCann Espa\u00f1a; Munia Bilbao, directora creativa digital de Sra. Rushmore<\/strong>; entre otras.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La octava edici\u00f3n del festival valenciano de comunicaci\u00f3n publicitaria La Lluna, promovido por la Asociaci\u00f3n de Empresas de Comunicaci\u00f3n Publicitaria<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-75322","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rosebud, la triunfadora de la 8\u00ba edici\u00f3n del festival La Lluna 2018<\/title>\n<meta name=\"description\" content=\"La 8\u00ba edici\u00f3n del festival publicitario valenciano La Lluna, promovido por la ComunitAD, tuvo un claro vencedor, la 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