{"id":75053,"date":"2018-11-22T18:22:00","date_gmt":"2018-11-22T16:22:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=75053"},"modified":"2018-11-22T18:22:00","modified_gmt":"2018-11-22T16:22:00","slug":"contrapunto-bbdo-gana-la-cuenta-creativa-de-la-loteria-nacional","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=75053","title":{"rendered":"Contrapunto BBDO gana la cuenta creativa de la Loter\u00eda Nacional"},"content":{"rendered":"<figure id=\"attachment_75055\" aria-describedby=\"caption-attachment-75055\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-75055\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/11\/loteria-nacional-campa\u00f1a-2015.jpg\" alt=\"Imagen captada de la campa\u00f1a de la Loter\u00eda Nacional de 2015 elaborada por Contrapunto BBDO.\" width=\"690\" height=\"383\" \/><figcaption id=\"caption-attachment-75055\" class=\"wp-caption-text\">Imagen captada de la campa\u00f1a de la Loter\u00eda Nacional de 2015 elaborada por Contrapunto BBDO.<\/figcaption><\/figure>\n<p><strong>La Sociedad Estatal Loter\u00edas y Apuestas del Estado (SELAE) ha seleccionado a la agencia <a href=\"https:\/\/www.contrapuntobbdo.es\/\">Contrapunto BBDO<\/a> como la cuenta creativa de la campa\u00f1a de la Loter\u00eda Nacional.<\/strong><\/p>\n<p>La agencia se present\u00f3 a un concurso p\u00fablico, junto a otras participantes, <strong>para prestar los servicios de publicidad<\/strong> (estrategia, creatividad, producci\u00f3n, acciones de publicidad y comunicaci\u00f3n) <strong>para la campa\u00f1a de la Loter\u00eda Nacional<\/strong>, adem\u00e1s de encargarse de las distintas<strong> acciones de car\u00e1cter institucional<\/strong> y de <strong>asesoramiento<\/strong> que requiera SELAE.<\/p>\n<p>Las buenas noticias no vienen solas, la agencia tambi\u00e9n ha desarrollado el nuevo anuncio publicitario del <strong><a href=\"https:\/\/ipmark.com\/campana-publicitaria-sorteo-navidad-2018\/\">Sorteo de Navidad de Loter\u00edas y\u00a0 Apuestas del Estado \u201922 otra vez\u2019<\/a><\/strong>, que narra la historia de un hombre que no quiere compartir su suerte, inspir\u00e1ndose en la pel\u00edcula \u2018El d\u00eda de la marmota\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Sociedad Estatal Loter\u00edas y Apuestas del Estado (SELAE) ha seleccionado a la agencia Contrapunto BBDO como la cuenta creativa<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-75053","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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