{"id":75048,"date":"2018-11-22T18:23:13","date_gmt":"2018-11-22T16:23:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=75048"},"modified":"2018-11-22T18:23:13","modified_gmt":"2018-11-22T16:23:13","slug":"kanlli-la-nueva-agencia-de-captacion-de-fondos-de-unicef-comite-espanol","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=75048","title":{"rendered":"Kanlli, la nueva agencia de captaci\u00f3n de fondos de Unicef-Comit\u00e9 Espa\u00f1ol"},"content":{"rendered":"
\"La
La cuenta ha dise\u00f1ado una estrategia de marketing digital paid media (tambi\u00e9n abarca paid search, display y social ads).<\/figcaption><\/figure>\n

Unicef-Comit\u00e9 Espa\u00f1ol <\/a>ha elegido a la agencia de marketing resultados Kanlli para incrementar la captaci\u00f3n de fondos de la organizaci\u00f3n y aumentar el n\u00famero de asociados a trav\u00e9s de los canales digitales, as\u00ed como trabajar la notoriedad de la organizaci\u00f3n.<\/strong><\/p>\n

La agencia tiene que estar al d\u00eda de la actualidad en Espa\u00f1a y en el mundo para detectar situaciones que requieran ayuda humanitaria<\/strong>. La detecci\u00f3n temprana le ayudar\u00e1 a comenzar campa\u00f1as de recaudaci\u00f3n de fondos destinados a situaciones de emergencia.<\/p>\n

Para lograrlo, la cuenta ha dise\u00f1ado una estrategia de marketing digital paid media<\/strong> (tambi\u00e9n abarca paid search, display y social ads), que utiliza el data y la tecnolog\u00eda m\u00e1s avanzada para automatizar y optimizar los procesos. En concreto, se han implementado scripts<\/strong> en las campa\u00f1as para detectar las mejores oportunidades a la hora de comunicar los mensajes.<\/p>\n

Kanlli <\/a>ya trabaja en la creaci\u00f3n de una estructura que contemple las diversas combinaciones de palabras clave<\/strong> y de un marco tecnol\u00f3gico que haga posible una automatizaci\u00f3n m\u00e1s precisa en los impactos de mensajes. Adem\u00e1s, la estrategia paid media de la agencia ya tiene\u00a0puesta en marcha un proceso CRO (Conversion Rate Optimization)<\/strong> que ayuda a Unicef a entender los perfiles solidarios entre sus socios y donantes para aplicarlos en campa\u00f1as m\u00e1s segmentadas<\/strong>.<\/p>\n

Por otra parte, la agencia tambi\u00e9n ha lanzado campa\u00f1as espec\u00edficas para dos productos de Unicef: \u2018Regalo Azul\u2019<\/strong>, una tarjeta regalo y solidaria que cubre suministros reales como pueden ser vacunas, adem\u00e1s de dar a conocer formas de colaboraci\u00f3n como el \u2018Testamento Solidario Unicef’<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Unicef-Comit\u00e9 Espa\u00f1ol ha elegido a la agencia de marketing resultados Kanlli para incrementar la captaci\u00f3n de fondos de la organizaci\u00f3n<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[76],"class_list":["post-75048","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-marketing-digital"],"acf":[],"yoast_head":"\nKanlli, la nueva agencia de captaci\u00f3n de fondos de Unicef-Comit\u00e9 Espa\u00f1ol<\/title>\n<meta name=\"description\" content=\"Unicef-Comit\u00e9 Espa\u00f1ol ha elegido a la agencia Kanlli para incrementar la captaci\u00f3n de fondos de la organizaci\u00f3n y aumentar el n\u00famero de asociados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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