{"id":74804,"date":"2018-11-16T14:18:31","date_gmt":"2018-11-16T12:18:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=74804"},"modified":"2018-11-16T14:18:31","modified_gmt":"2018-11-16T12:18:31","slug":"leccion-gitana-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=74804","title":{"rendered":"#Lecci\u00f3nGitana, la campa\u00f1a de J.Walter Thompson para la Fundaci\u00f3n Secretariado Gitano"},"content":{"rendered":"<figure id=\"attachment_74806\" aria-describedby=\"caption-attachment-74806\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-74806 size-full\" title=\"Fotograma del v\u00eddeo de Lecci\u00f3n Gitana, campa\u00f1a de J. Walter Thompson\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/11\/fotograma-leccion-gitana.jpg\" alt=\"fotograma-leccion-gitana\" width=\"690\" height=\"296\" \/><figcaption id=\"caption-attachment-74806\" class=\"wp-caption-text\">Fotograma del v\u00eddeo de Lecci\u00f3n Gitana, campa\u00f1a de J. Walter Thompson<\/figcaption><\/figure>\n<p><strong>La agencia de publicidad J.Walter Thompson ha sido la art\u00edfice de #Lecci\u00f3nGitana, la campa\u00f1a destinada a promover el conocimiento del pueblo gitano en la poblaci\u00f3n y combatir as\u00ed los prejuicios y discriminaci\u00f3n. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Coincidiendo con el D\u00eda Internacional para la Tolerancia y el D\u00eda del Flamenco, la campa\u00f1a se ha presentado en la Biblioteca Nacional. Bajo el nombre de <strong>#Lecci\u00f3nGitana, \u201cel cap\u00edtulo perdido de los libros de la historia\u201d<\/strong>, en el acto de presentaci\u00f3n se ha entregado a Ana Santos Aramburo, directora de la Biblioteca Nacional, la pieza central de la misma: un libro de 54 p\u00e1ginas en las que la Fundaci\u00f3n Secretariado Gitano <strong>expone el origen de la sociedad gitana y su contribuci\u00f3n al patrimonio social y cultural<\/strong> com\u00fan. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a se compone asimismo de un v\u00eddeo en el que, <strong>bajo la locuci\u00f3n de Guillermo Furiase<\/strong>, se muestran los rostros de familias gitanas que vienen, dice el clip, a ense\u00f1ar una lecci\u00f3n gitana. Producido por la empresa Harry Kane, el mismo ha sido realizado por Jiajie Yu.<\/span><\/p>\n<p><iframe title=\"Lecci\u00f3n Gitana\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/P5T41bPGKqY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Durante el acto de presentaci\u00f3n se ha ofrecido a los asistentes una master class sobre los principales hitos de la historia, la cultura y el progreso del pueblo gitano, de la mano de la periodista Ana Segovia y el music\u00f3logo Gonzalo Monta\u00f1o. Y se han dado a conocer los resultados de una encuesta realizada por internet. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con una muestra de m\u00e1s de 1.100 personas, dicho estudio refleja que <strong>el 96,3% de los encuestados afirma no haber estudiado la historia de este pueblo<\/strong>, aunque una inmensa mayor\u00eda (el 92,45%) considera que saber m\u00e1s sobre el mismo ayudar\u00eda a reducir la discriminaci\u00f3n. De igual forma, el 78% estima que hay un mayor n\u00famero de gitanos residiendo en chabolas que la que arroja la cifra real. Esto es, entre 700.000 y un mill\u00f3n de personas, lo que supone un 2.2% de la poblaci\u00f3n. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El libro Lecci\u00f3n Gitana se encuentra disponible para su descarga <a href=\"https:\/\/www.lecciongitana.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">en la web de la campa\u00f1a<\/a>. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de publicidad J.Walter Thompson ha sido la art\u00edfice de #Lecci\u00f3nGitana, la campa\u00f1a destinada a promover el conocimiento del<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-74804","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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