{"id":74559,"date":"2018-11-07T18:18:54","date_gmt":"2018-11-07T16:18:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=74559"},"modified":"2018-11-07T18:18:54","modified_gmt":"2018-11-07T16:18:54","slug":"idoneidad-sostenibilidad-packaging","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=74559","title":{"rendered":"Idoneidad y sostenibilidad del packaging"},"content":{"rendered":"<figure id=\"attachment_74561\" aria-describedby=\"caption-attachment-74561\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-74561\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/11\/packaging2.jpg\" alt=\"Las marcas deben liderar los movimientos encaminados a la optimizaci\u00f3n de material.\" width=\"690\" height=\"419\" \/><figcaption id=\"caption-attachment-74561\" class=\"wp-caption-text\">Las marcas deben liderar los movimientos encaminados a la optimizaci\u00f3n de material.<\/figcaption><\/figure>\n<p><strong>La misi\u00f3n de cada compa\u00f1\u00eda es que sus packagings, principales y secundarios, sean lo mas racionales posible desde la \u00f3ptica del dise\u00f1o, sostenibilidad, producci\u00f3n y log\u00edstica. Mucho mejor si, a un coste razonable, se incorporan innovaciones que mejoren el servicio al consumidor. Un art\u00edculo de Joan Ricart, consejero delegado de Carr\u00e9 Noir Barcelona.<\/strong><\/p>\n<p>No siempre, el af\u00e1n de un dise\u00f1o novedoso y diferenciador va acompa\u00f1ado del concepto de sostenibilidad. Uno de los problemas principales en el sector del packaging de pl\u00e1stico para alimentos, reside en la utilizaci\u00f3n de m\u00e1s material del necesario para cumplir la funci\u00f3n de protecci\u00f3n, conservaci\u00f3n y comunicaci\u00f3n.<\/p>\n<p>El pl\u00e1stico debe usarse de forma racional evitando un sobre-uso. Un ejemplo claro es el envasado de productos hortofrut\u00edcolas en donde destaca la bolsa de malla de polietileno por su ligereza, 1gr de envase puede contener 1 Kg de producto, y ser reciclable 100%. Es un envase que deja respirar y transpirar al contenido evitando la formaci\u00f3n de bacterias y podredumbre prematura. La malla permite ver el producto y percibir su aroma. Es lo m\u00e1s cercano a la venta a granel pero con las ventajas de la trazabilidad del producto y garant\u00eda de higiene.<\/p>\n<p>Los pl\u00e1sticos tan culpabilizados \u00faltimamente, no pueden ser reemplazados al 100% ni en todas las aplicaciones. El uso masivo de algunos materiales alternativos compostables ocasionar\u00edan un desastre en la cadena alimentaria , adem\u00e1s, de ocasionar problemas medio ambientales, dif\u00edcilmente hoy cuantificables.<\/p>\n<p>La campa\u00f1a para evitar residuos pl\u00e1sticos en el mar ha impulsado el proceso de aprendizaje del consumidor y su sensibilizaci\u00f3n a utilizar menos materiales en los packagings. El pl\u00e1stico en si no es malo, lo que es perjudicial es la falta de sistemas de recogida y recuperaci\u00f3n al finalizar su vida \u00fatil en muchos pa\u00edses. Sin olvidar que siempre no se deber\u00e1 utilizar m\u00e1s cantidad de material del necesario.<\/p>\n<p>Las marcas deben liderar los movimientos encaminados a la optimizaci\u00f3n de material y este liderazgo debe venir presidido por emitir informaci\u00f3n correcta y contrastable para educar a los consumidores sobre todo en la obligada clasificaci\u00f3n de los residuos para permitir su posterior reciclaje.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-74560\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/11\/articulo2-225x300.jpg\" alt=\"articulo2\" width=\"225\" height=\"300\" \/>Joan Ricart,<br \/>\nConsejero Delegado de Carr\u00e9 Noir Barcelona<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La misi\u00f3n de cada compa\u00f1\u00eda es que sus packagings, principales y secundarios, sean lo mas racionales posible desde la \u00f3ptica<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[1532],"class_list":["post-74559","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-barcelona"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging: idoneidad y sostenibilidad-IPMARK<\/title>\n<meta name=\"description\" content=\"La misi\u00f3n de cada compa\u00f1\u00eda es que su packaging sea lo mas racional posible desde la \u00f3ptica del dise\u00f1o, sostenibilidad, producci\u00f3n y log\u00edstica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=74559\" \/>\n<meta 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