{"id":74521,"date":"2018-11-07T17:16:17","date_gmt":"2018-11-07T15:16:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=74521"},"modified":"2018-11-07T17:16:17","modified_gmt":"2018-11-07T15:16:17","slug":"informarse-en-twitter","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=74521","title":{"rendered":"Dos de cada 3 usuarios admite informarse en Twitter antes que en televisi\u00f3n"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74522\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/11\/twitter-plataforma-informacion.jpg\" alt=\"twitter-plataforma-informacion\" width=\"690\" height=\"461\" \/><\/p>\n<p><strong>Seg\u00fan los datos del estudio &#8216;News, Discovery and Influence on Twitter&#8217;, el 60% de los usuarios espa\u00f1oles confiesa haberse informado de una determinada noticia en la red social antes que en la televisi\u00f3n. Adem\u00e1s, casi la mitad de los mismos cuestiona la actualidad de una noticia si \u00e9sta no ha aparecido en<a href=\"https:\/\/ipmark.com\/inteligencia-artificial-bot-movistar-twitter\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Twitter<\/a>. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El estudio, que aglutina las opiniones de 1.500 usuarios en Espa\u00f1a, recoge de igual modo el h\u00e1bito de los tuiteros m\u00e1s j\u00f3venes. El 77% de los usuarios con una edad entre 16 y 34 a\u00f1os emplea la plataforma para mantenerse al d\u00eda de lo que ocurre a nivel informativo. Adem\u00e1s,<strong> el 68% de los encuestados lo utiliza para ver c\u00f3mo se desarrolla una noticia en tiempo real<\/strong>, y un porcentaje similar afirma descubrir las distintas perspectivas de una historia a trav\u00e9s de la plataforma. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los usuarios tambi\u00e9n han valorado la viralidad de las noticias en la red social. As\u00ed, <strong>el 70% considera que la plataforma es el lugar donde m\u00e1s r\u00e1pido se difunde una historia<\/strong>. Y el simple hecho de que una determinada informaci\u00f3n no aparezca en la red social pondr\u00eda en duda la actualidad de la misma. Precisamente, el 48% de los encuestados recela sobre la importancia de una noticia de \u00faltima hora si no puede localizarla en la plataforma. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de mantenerse informados a trav\u00e9s de la red social, los usuarios de la insignia del pajarito azul<strong> suelen expresar su opini\u00f3n sobre noticias de actualidad o temas que sean de su inter\u00e9s<\/strong>. En concreto, el 74%. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con una edad comprendida entre los 25 y los 34 a\u00f1os, seg\u00fan el estudio, el usuario medio de la plataforma suele tener una mente abierta (el 66% de los entrevistados). Le gusta descubrir contenido en internet (83%) y ser el primero en probar productos y\/o experiencias nuevas (60%). <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan los datos del estudio &#8216;News, Discovery and Influence on Twitter&#8217;, el 60% de los usuarios espa\u00f1oles confiesa haberse informado<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895,5894],"tags":[147,750],"class_list":["post-74521","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-media","tag-redes-sociales","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2 de cada 3 admite informarse en Twitter antes que en televisi\u00f3n<\/title>\n<meta name=\"description\" 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