{"id":74398,"date":"2018-10-31T15:56:19","date_gmt":"2018-10-31T13:56:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=74398"},"modified":"2018-10-31T15:56:19","modified_gmt":"2018-10-31T13:56:19","slug":"medicion-digital-de-comscore","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=74398","title":{"rendered":"IAB y AIMC rechazan la medici\u00f3n digital de comScore"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-74400\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/10\/comision-de-seguimiento-rechaza-comscore.jpg\" alt=\"comision-de-seguimiento-rechaza-comscore\" width=\"690\" height=\"448\" \/><\/p>\n<p><b>La Comisi\u00f3n de Seguimiento del Concurso para la Medici\u00f3n Digital en Espa\u00f1a ha rechazado la propuesta de comScore ante el incumplimiento de algunas de las exigencias que requer\u00eda la mesa de contrataci\u00f3n del concurso. No obstante, su sistema de medici\u00f3n digital continuar\u00e1 como referente durante los dos pr\u00f3ximos a\u00f1os. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha comunicado IAB Espa\u00f1a, junto con la Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n (AIMC) y la Asociaci\u00f3n Espa\u00f1ola de Anunciantes (AEA), <strong>despu\u00e9s de que la mesa de contrataci\u00f3n hubiera analizado la propuesta de comScore, \u00e9sta ha quedado finalmente apartada<\/strong>. La raz\u00f3n se halla en el incumplimiento de las exigencias que hab\u00edan pedido desde la mesa. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En palabras de la comisi\u00f3n, \u201ca\u00fan habi\u00e9ndose realizado un esfuerzo positivo por parte del medidor mejor valorado,<strong> no se ha alcanzado el nivel de compromisos requeridos<\/strong> por parte de la mesa de contrataci\u00f3n\u201d. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La comisi\u00f3n deja abierto de nuevo el plazo para la presentaci\u00f3n de propuestas alternativas. Aunque <strong>el sistema de medici\u00f3n de audiencias digitales de comScore seguir\u00e1 siendo utilizado por los organismos durante un m\u00e1ximo de dos a\u00f1os m\u00e1s<\/strong>, a la espera de que salga adelante una propuesta alternativa. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El anuncio llega despu\u00e9s de que el pasado 11 de octubre las entidades seleccionaran a la compa\u00f1\u00eda de investigaci\u00f3n, entre otros participantes como NRV Alliance, Marktest-Gemius, InfOnline y Trit\u00f3n. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Comisi\u00f3n de Seguimiento del Concurso para la Medici\u00f3n Digital en Espa\u00f1a ha rechazado la propuesta de comScore ante el<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,5894],"tags":[],"class_list":["post-74398","post","type-post","status-publish","format-standard","hentry","category-marketing","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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