{"id":74376,"date":"2018-10-31T15:23:26","date_gmt":"2018-10-31T13:23:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=74376"},"modified":"2018-10-31T15:23:26","modified_gmt":"2018-10-31T13:23:26","slug":"estudio-general-de-medios-cumple-50-anos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=74376","title":{"rendered":"El Estudio General de Medios cumple 50 a\u00f1os"},"content":{"rendered":"<figure id=\"attachment_74377\" aria-describedby=\"caption-attachment-74377\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-74377\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/10\/aniversario-egm-aimc-50-a\u00f1os.jpg\" alt=\"Carlos Lozano, presidente ejecutivo de AIMC; Miguel Angel Oliver, secretario de Estado de Comunicaci\u00f3n; y Pedro Merino, presidente de AIMC.\" width=\"690\" height=\"461\" \/><figcaption id=\"caption-attachment-74377\" class=\"wp-caption-text\">De izquierda a derecha: Carlos Lozano, presidente ejecutivo de AIMC; Miguel Angel Oliver, secretario de Estado de Comunicaci\u00f3n; y Pedro Merino, presidente de AIMC.<\/figcaption><\/figure>\n<p><strong><a href=\"https:\/\/www.aimc.es\/\">La Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n (AIMC)<\/a> est\u00e1 de celebraci\u00f3n. El pasado 30 de octubre conmemor\u00f3 el 50 aniversario de su estudio de referencia sobre el consumo de los medios de comunicaci\u00f3n en Espa\u00f1a, el Estudio General de Medios (EGM).<\/strong><\/p>\n<p>La celebraci\u00f3n, que tuvo lugar en el estadio Wanda Metropolitano, ha contado con la participaci\u00f3n especial del <strong>secretario de Estado de Comunicaci\u00f3n<\/strong>, <strong>Miguel \u00c1ngel Oliver<\/strong>, que ha destacado que \u201cuno de los valores fundamentales del EGM es su alt\u00edsima fiabilidad en la industria de los medios de comunicaci\u00f3n y publicidad\u201d.<\/p>\n<p>Por su parte, el <strong>presidente de AIMC, Pedro Merino<\/strong>, record\u00f3 que \u201cla relevancia del EGM se basa en que sirve no solo a la industria de la publicidad sino tambi\u00e9n a la investigaci\u00f3n\u201d. En cambio, el <strong>presidente ejecutivo de AIMC, Carlos Lozano<\/strong>, a\u00f1adi\u00f3 tambi\u00e9n que \u201clos resultados del Estudio General de Medios reflejan un consenso de todos los asociados de AIMC. A lo largo de sus <strong>30 a\u00f1os de trayectoria<\/strong>, la Asociaci\u00f3n se ha erigido como el elemento cohesionador de todos sus miembros\u201d.<\/p>\n<p><strong>Una historia liderada por la innovaci\u00f3n<\/strong><\/p>\n<p>El <strong>30 de octubre de 1968<\/strong> se present\u00f3 en el<strong> hotel Eurobuilding de Madrid<\/strong> los primeros resultados del EGM. Los datos publicados en la primera oleada se basaron en 16.000 entrevistas.<\/p>\n<p>En 2002, el EGM innov\u00f3 al introducir <strong>la tableta<\/strong> en la realizaci\u00f3n de las encuestas personales, siendo el primer estudio en el mundo que lo realizaba de esta forma. En la actualidad, los resultados combinan <strong>cinco estudios, m\u00e1s de 150.000 entrevistas y tres metodolog\u00edas<\/strong> distintas de captaci\u00f3n de entrevistas: personal, telef\u00f3nica (incorporando m\u00f3viles en 2008) y, desde este a\u00f1o, las entrevistas online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n (AIMC) est\u00e1 de celebraci\u00f3n. El pasado 30 de octubre conmemor\u00f3 el<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-74376","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudio General de Medios EGM cumple 50 a\u00f1os<\/title>\n<meta name=\"description\" content=\"El pasado 30 de octubre se celebr\u00f3 el 50 aniversario del Estudio General de Medios (EGM), realizado por AIMC y referente el mercado espa\u00f1ol.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=74376\" \/>\n<meta property=\"og:locale\" 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