{"id":74119,"date":"2018-10-24T15:59:09","date_gmt":"2018-10-24T13:59:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=74119"},"modified":"2018-10-24T15:59:09","modified_gmt":"2018-10-24T13:59:09","slug":"premios-eficacia-xx-ranking-agencias-anunciantes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=74119","title":{"rendered":"Coca-Cola Espa\u00f1a y McCann, \u2018eficaces\u2019 con honores"},"content":{"rendered":"<figure id=\"attachment_74120\" aria-describedby=\"caption-attachment-74120\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-74120 size-full\" title=\"20-ediciones-Premios-Eficacia-Rankings-Ganadores\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/10\/20-ediciones-Premios-Eficacia-Rankings-Ganadores.gif\" alt=\"20-ediciones-Premios-Eficacia-Rankings-Ganadores\" width=\"690\" height=\"463\" \/><figcaption id=\"caption-attachment-74120\" class=\"wp-caption-text\">Los anunciantes y las agencias m\u00e1s galardonados en las 20 ediciones de los Premios Eficacia.<\/figcaption><\/figure>\n<p><strong>Cola-Cola Espa\u00f1a y McCann son, respectivamente, el anunciante y la agencia que m\u00e1s veces han \u00a0subido al escenario de los Premios Eficacia en estas primeras veinte ediciones de los galardones de la AEA.<\/strong><\/p>\n<p>Con 40 trofeos en su haber, <strong>Coca-Cola Espa\u00f1a<\/strong> lidera el ranking de los anunciantes m\u00e1s premiados en la historia de los Eficacia. A una distancia considerable se sit\u00faa <strong>Campofr\u00edo<\/strong>, con 20 metales. La c\u00e1rnica, sin embargo, consigui\u00f3 alzarse con el Gran Premio por dos veces en a\u00f1os consecutivos, 2012 y 2013, gracias\u00a0 a las campa\u00f1as \u00abGama\u00bb y \u00abEl curriculum de todos\u00bb. Por detr\u00e1s, se coloca Nestl\u00e9, con 15.\u00a0 \u201cEn casi todas las ediciones han presentado casos y la clave de su triunfo ha sido la combinaci\u00f3n de estrategias brillantes, grandes ideas y contundentes resultados bien refrendados por\u00a0 s\u00f3lidas fuentes de investigaci\u00f3n\u201d, comenta C\u00e9sar Vacchiano, presidente y CEO de SCOPEN y secretario habitual de los sucesivos jurados de los Premios Eficacia.<\/p>\n<p>Completan el top 10 de anunciantes m\u00e1s\u00a0 premiados Vodafone y Telef\u00f3nica Espa\u00f1a\/Movistar (13), BBVA (12), IKEA Ib\u00e9rica (11), Mahou San Miguel (10)\u00a0 Volkswagen Audi Espa\u00f1a (9), Banco\u00a0 Sabadell (8), Diageo (8), ING Direct (8), y McDonald\u2019s (8).<\/p>\n<p>El ranking de agencias lo lidera <strong>McCann<\/strong> con 59 trofeos, entre ellos cuatro Grandes Premios y Agencia del A\u00f1o en cinco ediciones. Por detr\u00e1s se sit\u00faan <strong>DDB Espa\u00f1a<\/strong>, con 40 efies, seguida de Y&amp;R (31), *S,C,P,F (30),\u00a0 OMD (la primera de las agencias de medios, con\u00a0 28), J. Walter\u00a0 Thompson (26), Sra.\u00a0 Rushmore (23), Ogilvy (21), Havas Media (20), Arena Media (18) y Carat (18).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cola-Cola Espa\u00f1a y McCann son, respectivamente, el anunciante y la agencia que m\u00e1s veces han \u00a0subido al escenario de los<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-74119","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premios Eficacia XX: ranking de agencias y anunciantes m\u00e1s premiados.<\/title>\n<meta name=\"description\" content=\"Ranking de agencias y anunciantes m\u00e1s premiados en las veinte ediciones de los 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