{"id":74070,"date":"2018-10-24T12:40:47","date_gmt":"2018-10-24T10:40:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=74070"},"modified":"2018-10-24T12:40:47","modified_gmt":"2018-10-24T10:40:47","slug":"campana-publicitaria-sanex-get-close","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=74070","title":{"rendered":"Sanex apuesta por una comunicaci\u00f3n m\u00e1s emocional"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-74077 size-full\" title=\"campana-publicitaria-Sanex-Contrapunto-BBDO\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/10\/campana-publicitaria-Sanex-Contrapunto-BBDO.gif\" alt=\"Nueva campa\u00f1a publicitaria de Sanex, firmada por Contrapunto BBDO, en la que la marca cambia su c\u00f3digo de comunicaci\u00f3n hacia un tono m\u00e1s emocional. \" width=\"690\" height=\"278\" \/><\/p>\n<p><strong>Sanex, propiedad del grupo Colgate Palmolive Europe, cambia su enfoque comunicativo adoptando un c\u00f3digo m\u00e1s emocional en su nueva campa\u00f1a publicitaria, realizada por <a href=\"https:\/\/www.contrapuntobbdo.es\/\">Contrapunto BBDO<\/a>.\u00a0<\/strong><\/p>\n<p>En los \u00faltimos 11 a\u00f1os,\u00a0Sanex ha basado su comunicaci\u00f3n en ense\u00f1ar c\u00f3mo funciona y trabaja la piel, mostrando las distintas reacciones que tiene la piel cuando no la cuidamos.<\/p>\n<p>Ahora,\u00a0<a href=\" https:\/\/www.sanex.es\/ \" rel=\"nofollow\">Sanex<\/a>\u00a0ha decidido cambiar su enfoque comunicativo y lanzar una campa\u00f1a publicitaria m\u00e1s emocional y visual. En palabras de Carlos de Javier, director creativo ejecutivo de <strong>Contrapunto BBDO<\/strong>: \u201cLa marca ten\u00eda que evolucionar hacia algo m\u00e1s emocional. Era el momento de dotarla de valores reconocibles para nuestros consumidores y para el p\u00fablico en general, sin olvidarnos de la esencia de Sanex ni de sus elementos caracter\u00edsticos, claro\u201d.<\/p>\n<p>La nueva acci\u00f3n pretende recordar a los <strong>consumidores<\/strong> los beneficios de sentirnos cerca y en contacto con las personas que queremos, a trav\u00e9s de una piel \u2018sana\u2019.<\/p>\n<p>La\u00a0campa\u00f1a global de\u00a0Contrapunto BBDO\u00a0est\u00e1 compuesta\u00a0por dos piezas de televisi\u00f3n de 20 segundos y\u00a0una serie de\u00a0piezas publicitarias (<em>ad hoc<\/em>) para los entornos digitales.<\/p>\n<p><iframe loading=\"lazy\" title=\"SANEX-campa\u00f1a-publicitaria- Ode to Closeness\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/e9nHqMHZfWI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sanex, propiedad del grupo Colgate Palmolive Europe, cambia su enfoque comunicativo adoptando un c\u00f3digo m\u00e1s emocional en su nueva campa\u00f1a<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-74070","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a publicitaria Get Close de Sanex y Contrapunto BBDO-IPMARK<\/title>\n<meta name=\"description\" content=\"&#039;Get close&#039; es la nueva campa\u00f1a publicitaria de Sanex, firmada por Contrapunto BBDO, que supone un giro hacia lo emocional en la comunicaci\u00f3n 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