{"id":73985,"date":"2018-10-19T13:29:56","date_gmt":"2018-10-19T11:29:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=73985"},"modified":"2018-10-19T13:29:56","modified_gmt":"2018-10-19T11:29:56","slug":"mapfre-entra-en-los-esports","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=73985","title":{"rendered":"Mapfre entra en el mundo de los eSports"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-73986\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/10\/mapfre-se-une-a-los-esports.jpg\" alt=\"mapfre-se-une-a-los-esports\" width=\"690\" height=\"457\" \/><\/p>\n<p><strong>La aseguradora Mapfre ha anunciado la colaboraci\u00f3n con las empresas ESL, GGTech Entertainment y la Liga de Videojuegos Profesional (LVP) con el fin, dice la compa\u00f1\u00eda, de reforzar el ecosistema de los deportes electr\u00f3nicos (<a title=\"Los esports como herramienta de marketing\" href=\"https:\/\/ipmark.com\/esports-herramienta-marketing-marcas\/\" target=\"_blank\" rel=\"noopener noreferrer\">eSports<\/a>) en Espa\u00f1a. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Anunciado durante la inauguraci\u00f3n de Madrid Games Week, la feria de videojuegos que tiene lugar en la capital durante los d\u00edas 18, 19, 20 y 21 de octubre, la empresa espa\u00f1ola apenas ha especificado c\u00f3mo ser\u00e1 la colaboraci\u00f3n con cada una. En el caso de ESL, empresa organizadora de competiciones eSport, ha informado que <strong>participar\u00e1 con la misma como partner en la modalidad sim racing<\/strong> &#8211; t\u00e9rmino al que se refieren los videojuegos que conllevan agarrar el volante-. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En cuanto a la <strong>Liga de Videojuegos Profesional<\/strong>, la aseguradora ha afirmado que ofrecer\u00e1<strong> apoyo a la Superliga Orange<\/strong>. Por su parte, la compa\u00f1\u00eda GG Tech, centrada en la organizaci\u00f3n de competiciones eSport en el \u00e1mbito educativo, contar\u00e1 con su participaci\u00f3n en los torneos que se organizan en universidades y centros de secundaria. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda que dirige Antonio Huertas ha informado que concretar\u00e1 c\u00f3mo ser\u00e1n dichas colaboraciones en las pr\u00f3ximas semanas. El objetivo que persigue, sin embargo, puede dar alguna pista sobre su contribuci\u00f3n al mundo de los deportes electr\u00f3nicos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En palabras de Ra\u00fal Costilla, director general comercial de la aseguradora, \u201cnuestro proyecto no es ser s\u00f3lo uno m\u00e1s de lo esports, sino ser una parte crucial del mismo, acompa\u00f1ando al fan, cuidando de su pasi\u00f3n y fortaleciendo el sector, llegando a <strong>ser la aseguradora de los eSports<\/strong>\u201d.<\/span><\/p>\n<p>Seg\u00fan datos de la consultora NewZoo, 400 millones de personas en todo el mundo ha visto alguna competici\u00f3n de eSport y se prev\u00e9 que para 2020 dicha audiencia re\u00fana a 590 millones de fans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La aseguradora Mapfre ha anunciado la colaboraci\u00f3n con las empresas ESL, GGTech Entertainment y la Liga de Videojuegos Profesional (LVP)<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2148,1881],"class_list":["post-73985","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-esports","tag-marketing-deportivo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La aseguradora Mapfre aterriza de lleno en los eSports-IPMARK<\/title>\n<meta name=\"description\" content=\"Mapfre ha anunciado una colaboraci\u00f3n con tres de los agentes principales de los llamados eSports: ESL, la Liga de Videojuegos Profesional y GG Tech.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=73985\" \/>\n<meta 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