{"id":73948,"date":"2018-10-18T16:29:50","date_gmt":"2018-10-18T14:29:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=73948"},"modified":"2018-10-18T16:29:50","modified_gmt":"2018-10-18T14:29:50","slug":"nuevo-prime-time","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=73948","title":{"rendered":"El nuevo prime time: de seis de la tarde a diez de la noche"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73950 size-full\" title=\"Un ni\u00f1o viendo la televisi\u00f3n\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/10\/nuevo-prime-time.jpg\" alt=\"nuevo-prime-time\" width=\"690\" height=\"459\" \/><\/p>\n<p><strong>Seg\u00fan el \u00faltimo estudio de la consultora Nielsen \u2018Digital Consumer 360\u2019, los usuarios pasamos conectados a internet 74,3 horas a la semana, un 44% frente al 29% del tiempo que dedicamos al descanso. La franja horaria de las seis de la tarde hasta las diez de la noche resulta el nuevo prime time. <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El estudio, elaborado en colaboraci\u00f3n con la plataforma de datos Research Now SSI, muestra una radiograf\u00eda de c\u00f3mo se comporta el<a title=\"Diez libros para entender al consumidor digital\" href=\"https:\/\/ipmark.com\/10-libros-consumidor-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"> consumidor digital <\/a>en un d\u00eda. As\u00ed, <strong>antes de las nueve de la ma\u00f1ana, la mitad de los espa\u00f1oles ya est\u00e1 conectado<\/strong>. El 30,9% de los mismos revisa sus redes sociales mientras que el 21,9% lee la prensa online. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un 30% aprovecha el viaje en transporte p\u00fablico al trabajo para conectarse a internet a trav\u00e9s del tel\u00e9fono m\u00f3vil. Y ya en el centro laboral,<strong> el 49,8% de los usuarios dedica su descanso a revisar los canales sociales o consultar la informaci\u00f3n digital<\/strong>. Tan solo el 16,3% de los mismos saca tiempo para comprar online. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">La tarde es, sin embargo, el momento en el que estamos m\u00e1s conectados. En concreto, <strong>ocho de cada diez usuarios navega por la Red a partir de las tres de la tarde<\/strong>. La mitad de los mismos consulta de nuevo sus redes sociales y casi un 30% opta por ver v\u00eddeos en Youtube. El porcentaje de usuarios que realizan alguna compra por internet asciende al 20%. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aunque la franja horaria con m\u00e1s actividad es aquella que comprende desde las seis de la tarde hasta las diez de la noche. Aqu\u00ed <strong>el 84% de los espa\u00f1oles permanece en l\u00ednea<\/strong>, ya sea a trav\u00e9s de su tel\u00e9fono m\u00f3vil (70,9% de usuarios), port\u00e1til (37,4%) o tableta (19%). Y ven al mismo tiempo su programa favorito de televisi\u00f3n &#8211; dos de cada tres usuarios, ya sea convencional o bajo demanda-. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este momento es, adem\u00e1s, cuando m\u00e1s usuarios aprovechan para consultar alguna web de<em> e-commerce<\/em> y realizar alg\u00fan pedido online. El 25,8%, seg\u00fan el informe. Por su parte, el 50% de los espa\u00f1oles opta por revisar sus redes sociales. De ah\u00ed que para Maira Barcellos, responsable de medici\u00f3n online de la consultora, <strong>dicha franja horaria resulte para las marcas el nuevo prime time<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">El efecto doble pantalla se acrecienta pasadas las diez de la noche. As\u00ed, el 55% de los usuarios navega por internet ya sea desde el m\u00f3vil o desde el ordenador, mientras se relaja viendo la televisi\u00f3n. Por su parte, los usuarios que realizan pedidos online se reduce al 13%. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan el \u00faltimo estudio de la consultora Nielsen \u2018Digital Consumer 360\u2019, los usuarios pasamos conectados a internet 74,3 horas a<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,5895],"tags":[215,147],"class_list":["post-73948","post","type-post","status-publish","format-standard","hentry","category-marketing","category-marketing-digital","tag-compra-online","tag-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El nuevo prime time: de seis de la tarde a diez de la noche - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"La franja horaria que comprende las seis de la tarde y las diez de la noche es el nuevo prime time para las marcas, seg\u00fan el \u00faltimo estudio de Nielsen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=73948\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El nuevo prime time: de seis de la tarde a diez de la noche - 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