{"id":73901,"date":"2018-10-16T15:54:35","date_gmt":"2018-10-16T13:54:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=73901"},"modified":"2018-10-16T15:54:35","modified_gmt":"2018-10-16T13:54:35","slug":"cristina-barbosa-presidenta-bcma-spain","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=73901","title":{"rendered":"Cristina Barbosa, presidenta de BCMA Spain"},"content":{"rendered":"
\"Cristina
Cristina Barbosa.<\/figcaption><\/figure>\n

Cristina Barbosa, directora de marca de Vodafone, ha sido elegida nueva presidenta de la Branded Content Marketing Association (BCMA Spain), cargo en el que toma el testigo de Paco Recuero<\/a>, tras hacer oficial este su marcha a Par\u00eds para asumir la direcci\u00f3n global de innovaci\u00f3n de Pernod Ricard.<\/strong><\/p>\n

Adem\u00e1s, en la Asamblea General Extraordinaria de la BCMA Spain<\/a> se decidi\u00f3 la creaci\u00f3n de tres nuevas vicepresidencias: jur\u00eddica, de comunicaci\u00f3n y eventos y de relaciones internacionales.
\nAs\u00ed, la nueva junta directiva de la asociaci\u00f3n queda formada por los siguientes miembros:<\/p>\n

– Presidenta: Cristina Barbosa (directora de marca de Vodafone)
\n– Vicepresidente ejecutivo: Pablo Mu\u00f1oz (presidente y CEO de FCB Spain)
\n– Vicepresidente de relaciones Institucionales: Marc Ros (fundador y CEO de AFTERSHARE.TV)
\n– Vicepresidente de Formaci\u00f3n: Javier Regueira (fundador y CEO de Zond)
\n– Vicepresidenta de estudios e investigaci\u00f3n: Margarita Ollero (directora General de Arena Media)
\n– Vicepresidente de tesorer\u00eda: \u00c1lvaro Berm\u00fadez de Castro (director de Innovaci\u00f3n en Mindshare Group)
\n– Vicepresidente de comunicaci\u00f3n y eventos: Eduardo Basarte (director de Secuoya Nexus)
\n– Vicepresidente de relaciones internacionales: Roger Casas- Alatriste (CEO de El Ca\u00f1onazo
\nTransmedia)
\n– Vicepresidente jur\u00eddico: Santiago Aragon\u00e9s (consejero delegado de El Terrat)<\/p>\n

Entre las incorporaciones del \u00faltimo a\u00f1o a la Asociaci\u00f3n destacan Bankia, BBVA, Campofr\u00edo, Correos, El Corte Ingl\u00e9s o Vodafone como marcas anunciantes; Prisa Content, y Publiespa\u00f1a en el lado de los medios; Harold Entertainment como productora; Secuoya Nexus como agencia de contenidos, Llorente & Cuenca como consultor\u00eda de comunicaci\u00f3n; 3dotsandco como consultor\u00eda estrat\u00e9gica; Good y Jokey Monkey, como agencias creativas; o la Universidad Complutense de Madrid, y la Asociaci\u00f3n Espa\u00f1ola de Anunciantes (AEA), con quienes se han cerrado recientemente acuerdos de colaboraci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cristina Barbosa, directora de marca de Vodafone, ha sido elegida nueva presidenta de la Branded Content Marketing Association (BCMA Spain),<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,44],"tags":[673],"class_list":["post-73901","post","type-post","status-publish","format-standard","hentry","category-marcas","category-marketing","tag-branded-content"],"acf":[],"yoast_head":"\nCristina Barbosa, presidenta de BCMA Spain-IPMARK<\/title>\n<meta name=\"description\" content=\"Cristina Barbosa, directora de marca de Vodafone, sustituye en la presidencia de BCMA Spain a Paco Recuero, que abandona para asumir su nuevo cargo en Pernod Ricard\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=73901\" 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