{"id":73679,"date":"2018-10-04T15:12:25","date_gmt":"2018-10-04T13:12:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=73679"},"modified":"2018-10-04T15:12:25","modified_gmt":"2018-10-04T13:12:25","slug":"apple-mejor-marca-del-mundo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=73679","title":{"rendered":"Apple, la marca m\u00e1s poderosa del mundo por quinto a\u00f1o consecutivo"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter wp-image-73683 size-full\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/10\/apple-mejor-marca-2018.jpg\" alt=\"apple-mejor-marca-2018\" width=\"690\" height=\"440\" \/><\/p>\n<p><strong>Seg\u00fan <a title=\"Ver las 100 mejores marcas seg\u00fan Best Global Brands\" href=\"https:\/\/ipmark.com\/mejores-marcas-best-global-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\">Best Global Brands<\/a>, el ranking que aglutina a las 100 marcas mejor valoradas de 2018, Apple\u00a0es la marca m\u00e1s poderosa del mundo al conseguir un valor de 214.480 millones de d\u00f3lares, un 16% m\u00e1s que el precio obtenido el pasado a\u00f1o. La manzana mordida se alza adem\u00e1s con el honor de haber sido la primera r\u00fabrica cuyo valor supera por primera vez la barrera de los 200.000 millones de d\u00f3lares en el ranking. \u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Le sigue de cerca otro gigante del sector de la tecnolog\u00eda: <strong>Google<\/strong>. Con un valor de 155.506 millones de d\u00f3lares,<strong> la marca del grupo Alphabet ha visto incrementado el precio de su insignia un 10%<\/strong>. La sorpresa, no obstante, la ha dado<strong> Amazon<\/strong>. La compa\u00f1\u00eda de Jeff Bezos se ha colado entre los grandes de la tecnolog\u00eda con una valoraci\u00f3n de <strong>100.764 millones de d\u00f3lares<\/strong>, un precio 56% mayor que el obtenido en 2017.<\/span><\/p>\n<p><a href=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/10\/TOP-10-MEJORES-MARCAS-BUENA.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-73682\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/10\/TOP-10-MEJORES-MARCAS-BUENA.jpg\" alt=\"top-10-mejores-marcas-2018\" width=\"690\" height=\"356\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">El gigante del retail pasa as\u00ed a situarse por delante de marcas como <strong>Microsoft<\/strong> y <strong>Coca Cola<\/strong>, ambas con un precio de marca de 92.715 millones de d\u00f3lares y 66.341 millones de d\u00f3lares, respectivamente. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">En la edici\u00f3n de este a\u00f1o las marcas que han salido mal paradas han sido<strong> Facebook<\/strong> e<strong> IBM<\/strong>. La primera ha sufrido una ca\u00edda del 6% despu\u00e9s de haber acumulado porcentajes de crecimiento durante los \u00faltimos cinco a\u00f1os. As\u00ed, <strong>el valor de marca actual de la compa\u00f1\u00eda de Mark Zuckerberg se sit\u00faa en los 45.168 millones de d\u00f3lares<\/strong>. IBM, por su parte, desaparece del top 10 de mejores marcas del mundo y se coloca en 12\u00ba posici\u00f3n, tras haber descendido su valor un 8.24%. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best Global Brands es el ranking elaborado por la consultora de marca Interbrands. Para su dise\u00f1o la compa\u00f1\u00eda selecciona las marcas de acuerdo a tres factores: el resultado financiero de las mismas; el papel que tienen a la hora de tomar la decisi\u00f3n de compra; as\u00ed como su fuerza &#8211; esto es, la capacidad que posee una marca para garantizar beneficios futuros-. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan Best Global Brands, el ranking que aglutina a las 100 marcas mejor valoradas de 2018, Apple\u00a0es la marca m\u00e1s<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,44],"tags":[],"class_list":["post-73679","post","type-post","status-publish","format-standard","hentry","category-marcas","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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