{"id":73405,"date":"2018-09-21T13:45:44","date_gmt":"2018-09-21T11:45:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=73405"},"modified":"2018-09-21T13:45:44","modified_gmt":"2018-09-21T11:45:44","slug":"digimind-social-the-forrester-wavetm","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=73405","title":{"rendered":"Digimind, social listening &#8216;Strong Performer&#8217; en &#8216;The Forrester WaveTM&#8217;"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73406 size-full\" title=\"digimind-Forrester\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/09\/digimind-Forrester.gif\" alt=\"digimind-Forrester\" width=\"690\" height=\"460\" \/>Digimind, el software de social media listening, ha sido nombrado &#8216;Strong Performer&#8217; en el reporte\u00a0 The Forrester WaveTM : Social Listening Platforms, Q3 2018. El informe identific\u00f3 y evalu\u00f3 las principales plataformas de escucha social del mercado utilizando una metodolog\u00eda de evaluaci\u00f3n de 40 criterios centrada en la oferta actual, la estrategia y la presencia en el mercado.<\/strong><\/p>\n<p>En la evaluaci\u00f3n, Digimind recibi\u00f3 la puntuaci\u00f3n m\u00e1s alta posible en el an\u00e1lisis de texto, an\u00e1lisis de tem\u00e1ticas, an\u00e1lisis del sentimiento \/ emoticons, an\u00e1lisis de idiomas, an\u00e1lisis geogr\u00e1fico, visualizaci\u00f3n de datos, gesti\u00f3n de usuarios y el acompa\u00f1amiento en la puesta en marcha y formaci\u00f3n.<\/p>\n<p>Dentro del informe, Forrester ha declarado, \u00abDigimind es la plataforma pensada para la manipulaci\u00f3n y visualizaci\u00f3n de grandes cantidades de datos\u201d [&#8230;] \u201ca partir de una plataforma repleta de funcionalidades, Digimind planea evolucionar de un actor emergente a un socio comercial de confianza para sus clientes globales ofreciendo paneles integrados en la configuraci\u00f3n que abordan casos de uso espec\u00edficos, como an\u00e1lisis de campa\u00f1as, lanzamiento de productos y marketing de eventos \u00ab.<\/p>\n<p>El informe tambi\u00e9n afirm\u00f3 que \u00abel panel de control heur\u00edstico qu\u00e9 \/ cu\u00e1ndo \/ d\u00f3nde \/ qui\u00e9n \/ c\u00f3mo [de Digimind] gu\u00edan a los usuarios a trav\u00e9s de las estad\u00edsticas sociales, facilitando la navegaci\u00f3n dentro de la plataforma\u00bb, tambi\u00e9n se\u00f1ala que, \u00ablas referencias de los clientes confirman la capacidad de Digimind de filtrado, de comparaci\u00f3n y manipulaci\u00f3n de cualquier dato \u00ab. El informe afirma que \u00ablos analistas experimentados que deseen tener un control total de sus propios paneles de datos podr\u00e1n aprovechar todo el potencial de la oferta de Digimind\u00bb.<\/p>\n<p><strong>Un activo fundamental<\/strong><\/p>\n<p>La capacidad de aprovechar los datos y la percepci\u00f3n en tiempo real de las redes sociales, desde las tendencias del mercado hasta las estrategias de marketing, hace que las herramientas de escucha social sean un activo fundamental para las empresas de hoy. Junto con un creciente n\u00famero de usuarios activos de medios sociales, se espera que el mercado de an\u00e1lisis de medios sociales aumente de $ 2.23 mil millones en 2016 a $ 9.54 mil millones en 2022.<\/p>\n<p>El\u00a0 estudio \u201cThe Forrester WaveTM : Social Listening Platforms, Q3 2018 Report\u201d utiliza una metodolog\u00eda de evaluaci\u00f3n de 40 criterios para identificar y evaluar las principales plataformas de social listening. El informe muestra c\u00f3mo cada proveedor se destaca y ayuda a los profesionales de marketing de B2C a tomar las decisiones correctas.<\/p>\n<p>Fundada en 1998, <a href=\" https:\/\/www.digimind.com\/ \" rel=\"nofollow\">Digimind<\/a> tiene oficinas en Nueva York, Par\u00eds, Singapur, Madrid y Buenos Aires, y ayuda con su tecnolog\u00eda a m\u00e1s de 600 clientes, incluidos <strong>LinkedIn, Sony, McCann Worldwide y Lexus.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digimind, el software de social media listening, ha sido nombrado &#8216;Strong Performer&#8217; en el reporte\u00a0 The Forrester WaveTM : Social<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-73405","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digimind, &#039;Strong performer&#039; 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