{"id":73348,"date":"2018-09-19T11:39:05","date_gmt":"2018-09-19T09:39:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=73348"},"modified":"2018-09-19T11:39:05","modified_gmt":"2018-09-19T09:39:05","slug":"social-thinking-we-are-social-madrid","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=73348","title":{"rendered":"El \u2018social thinking\u2019 de We Are Social aterriza en Madrid"},"content":{"rendered":"<figure id=\"attachment_73349\" aria-describedby=\"caption-attachment-73349\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-73349 size-full\" title=\"We-Are-Social-Madrid_Alberto-Pachano-agencia-social-media\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/09\/We-Are-Social-Madrid_Alberto-Pachano-agencia-social-media.gif\" alt=\"Alberto Pachano, director general de We Are Social Madrid. \" width=\"690\" height=\"506\" \/><figcaption id=\"caption-attachment-73349\" class=\"wp-caption-text\">Alberto Pachano, director general de We Are Social Madrid.<\/figcaption><\/figure>\n<p><strong>La agencia experta en social media marketing We Are Social, conocida por campa\u00f1as como \u2018Habla como el Patr\u00f3n\u2019 (Netflix), aterriza en el mercado espa\u00f1ol con una filosof\u00eda de trabajo basada en la creaci\u00f3n de ideas creativas eficaces globalmente y con el social thinking como clave estrat\u00e9gica.<\/strong><\/p>\n<p>Al frente de la operaci\u00f3n espa\u00f1ola de We Are Social \u00a0est\u00e1 <strong>Alberto Pachano<\/strong>, quien hasta\u00a0 hace unos meses fue director de servicios en VCCP, que ha declarado: \u201cNo se trata de plataformas, se trata de personas. Trabajamos en comprender los comportamientos en medios digitales y sociales, y <strong>descubrir <em>insights<\/em> que nos ayudan a desarrollar ideas globales que generan verdadero valor a nuestros clientes y sus marcas<\/strong>. Ya hemos o\u00eddo mucho sobre cambios de consumidor, del consumo, de los medios, de las plataformas, etc. y eso seguir\u00e1 ocurriendo\u2026 El social thinking es una verdadera forma de poder acoger y accionar todos esos cambios y usarlos a favor de las marcas y su negocio\u201d.<\/p>\n<figure id=\"attachment_73350\" aria-describedby=\"caption-attachment-73350\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-73350 size-full\" title=\"We-Are-Social-Madrid-agencia-social-media-marketing-equipo\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/09\/We-Are-Social-Madrid-agencia-social-media-marketing-equipo.gif\" alt=\"El equipo de We Are Social Madrid. \" width=\"345\" height=\"230\" \/><figcaption id=\"caption-attachment-73350\" class=\"wp-caption-text\">El equipo de We Are Social Madrid.<\/figcaption><\/figure>\n<p>En este sentido, <strong>David Sousa<\/strong>, director creativo de la agencia comenta: \u201cHoy en d\u00eda las personas responden al contenido que les gusta, les sorprende, les entretiene\u2026 y est\u00e1n prestando relativamente menos atenci\u00f3n a los canales publicitarios tradicionales. Buscamos <strong>ideas sociales<\/strong>; ideas potenciadas por las propias personas. Se construyen o se nutren de las relaciones interpersonales y de las comunidades. Queremos unir a las personas, generar conversaciones y, por supuesto, impulsar acciones o cambios &#8230; y, cuando sea posible, incidir en la cultura\u201d.<\/p>\n<p>La apertura de <a href=\" https:\/\/wearesocial.com\/ \" rel=\"nofollow\">We Are Social<\/a> en Espa\u00f1a se inscribe dentro del proceso de expansi\u00f3n internacional de la red, presente en Nueva York, Londres, Mil\u00e1n, Munich, Berlin, Dubai, Singapur, Pek\u00edn, Sidney y Madrid. Con un equipo de m\u00e1s de 700 especialistas, la red presta servicios\u00a0 a 30 marcas globales, entre ellas Netflix, Samsumg, Adidas, Barilla, Vodafone, Lavazza, Bic, y Activision.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia experta en social media marketing We Are Social, conocida por campa\u00f1as como \u2018Habla como el Patr\u00f3n\u2019 (Netflix), aterriza<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-73348","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We Are Social, agencia de &#039;social thinking&#039;, abre en Madrid-IPMARK<\/title>\n<meta name=\"description\" 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