{"id":73322,"date":"2018-09-18T15:25:53","date_gmt":"2018-09-18T13:25:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=73322"},"modified":"2018-09-18T15:25:53","modified_gmt":"2018-09-18T13:25:53","slug":"nace-asociacion-marketing-ventas-b2b","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=73322","title":{"rendered":"Nace la Asociacion de Marketing y Ventas B2B"},"content":{"rendered":"<figure id=\"attachment_73323\" aria-describedby=\"caption-attachment-73323\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-73323 size-full\" title=\"Oscar-Torres-presidente-Asociaci\u00f3n-de-Marketing-y-Ventas-B2B-(AemaveB2B)\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/09\/Oscar-Torres-presidente-Asociaci\u00f3n-de-Marketing-y-Ventas-B2B-AemaveB2B.gif\" alt=\"\u00d3scar Torres, presidente de la Asociaci\u00f3n de Marketing y Ventas B2B (AemaveB2B). \" width=\"345\" height=\"337\" \/><figcaption id=\"caption-attachment-73323\" class=\"wp-caption-text\">\u00d3scar Torres, presidente de la Asociaci\u00f3n de Marketing y Ventas B2B (AemaveB2B).<\/figcaption><\/figure>\n<p><strong>La Asociaci\u00f3n de Marketing y Ventas B2B (AemaveB2B) se crea con el objetivo de dotar al sector B2B de un foro de discusi\u00f3n y un punto de encuentro espec\u00edfico sobre la casu\u00edstica de las ventas y el marketing entre empresas. Al frente de la asociaci\u00f3n est\u00e1 \u00d3scar Torres, director del Programa B2B Management de Executive Education en\u00a0 ESADE Business School, y profesor en ESADE y SAIF. <\/strong><\/p>\n<p>La nueva asociaci\u00f3n, que se presentar\u00e1 oficialmente en Madrid el pr\u00f3ximo 24 de septiembre, viene a suplir la carencia existente en Espa\u00f1a de organizaciones empresariales que tratasen de manera espec\u00edfica las ventas y el marketing B2B.<\/p>\n<p>El objetivo fundamental de\u00a0 <a href=\"http:\/\/aemaveb2b.es\/\">AEMAVE B2B<\/a> es difundir el conocimiento, informar de las <strong>\u00faltimas tendencias en el mundo B2B<\/strong>, potenciar el networking entre sus asociados y trabajar anualmente en un evento de referencia para las ventas y el marketing B2B.<\/p>\n<p>Claramente diferenciadas por una idiosincrasia propia, las empresas B2B han tenido hasta hace bien poco unas pr\u00e1cticas basadas principalmente en un entorno academicista focalizado en el B2C. Y todo esto a pesar de que, en Espa\u00f1a, <strong>las empresas B2B representan m\u00e1s del 50% del tejido econ\u00f3mico<\/strong>.\u00a0 Seg\u00fan Oscar Torres: \u201cHay que pasar del arte de la venta a la ciencia de la venta para convertir una empresa B2B en una organizaci\u00f3n perfectamente engrasada, que genere negocio de manera predecible\u201d<\/p>\n<p>El presidente de la Asociaci\u00f3n de Marketing y Ventas B2B (AemaveB2B), Oscar Torres, dirige \u00a0el Programa B2B Management de Executive Education en\u00a0 ESADE Business School y es profesor del Executive MBA de ESADE y del Executive MBA en SAIF (Shanghai Advanced Institue of Finance). Tambi\u00e9n es Senior Director Worldwide Partner Development en Dassault Systemes y fundador de JustB2B, grupo de consultor\u00eda en el entorno B2B.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n de Marketing y Ventas B2B (AemaveB2B) se crea con el objetivo de dotar al sector B2B de un<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-73322","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nace la Asociaci\u00f3n de Marketing y Ventas B2B-AemaveB2B-IPMARK<\/title>\n<meta name=\"description\" content=\"La Asociaci\u00f3n de Marketing y Ventas B2B (AemaveB2B) nace como punto de encuentro empresarial para tratar de forma espec\u00edfica las ventas y el marketing B2B\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=73322\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nace la Asociaci\u00f3n de Marketing y Ventas B2B-AemaveB2B-IPMARK\" \/>\n<meta property=\"og:description\" content=\"La Asociaci\u00f3n de Marketing y Ventas B2B (AemaveB2B) nace como punto de encuentro empresarial para tratar de forma espec\u00edfica las ventas y el marketing B2B\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=73322\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-18T13:25:53+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73322#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73322\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Nace la Asociacion de Marketing y Ventas B2B\",\"datePublished\":\"2018-09-18T13:25:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73322\"},\"wordCount\":350,\"commentCount\":0,\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73322\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=73322\",\"name\":\"Nace la Asociaci\u00f3n de Marketing y Ventas B2B-AemaveB2B-IPMARK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"datePublished\":\"2018-09-18T13:25:53+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"La Asociaci\u00f3n de Marketing y Ventas B2B (AemaveB2B) nace como punto de encuentro empresarial para tratar de forma espec\u00edfica las ventas y el marketing B2B\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73322#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=73322\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73322#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nace la Asociacion de Marketing y Ventas B2B\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nace la Asociaci\u00f3n de Marketing y Ventas B2B-AemaveB2B-IPMARK","description":"La Asociaci\u00f3n de Marketing y Ventas B2B (AemaveB2B) nace como punto de encuentro empresarial para tratar de forma espec\u00edfica las ventas y el marketing B2B","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=73322","og_locale":"es_ES","og_type":"article","og_title":"Nace la Asociaci\u00f3n de Marketing y Ventas B2B-AemaveB2B-IPMARK","og_description":"La Asociaci\u00f3n de Marketing y Ventas B2B (AemaveB2B) nace como punto de encuentro empresarial para tratar de forma espec\u00edfica las ventas y el marketing B2B","og_url":"https:\/\/ipmark.com\/?p=73322","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2018-09-18T13:25:53+00:00","author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=73322#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=73322"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Nace la Asociacion de Marketing y Ventas B2B","datePublished":"2018-09-18T13:25:53+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=73322"},"wordCount":350,"commentCount":0,"articleSection":["Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=73322","url":"https:\/\/ipmark.com\/?p=73322","name":"Nace la Asociaci\u00f3n de Marketing y Ventas B2B-AemaveB2B-IPMARK","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"datePublished":"2018-09-18T13:25:53+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"La Asociaci\u00f3n de Marketing y Ventas B2B (AemaveB2B) nace como punto de encuentro empresarial para tratar de forma espec\u00edfica las ventas y el marketing B2B","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=73322#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=73322"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=73322#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Nace la Asociacion de Marketing y Ventas B2B"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/73322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73322"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/73322\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=73322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=73322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}