{"id":73255,"date":"2018-09-13T16:52:17","date_gmt":"2018-09-13T14:52:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=73255"},"modified":"2018-09-13T16:52:17","modified_gmt":"2018-09-13T14:52:17","slug":"el-corte-ingles-campana-publicitaria-otono","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=73255","title":{"rendered":"SCPF firma la campa\u00f1a de oto\u00f1o de El Corte Ingl\u00e9s"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73256 size-full\" title=\"campa\u00f1a-publicitaria-El-Corte-Ingles-Otono-2018\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/09\/campa\u00f1a-publicitaria-El-Corte-Ingles-Otono-2018.gif\" alt=\"campa\u00f1a-publicitaria-El-Corte-Ingles-Otono-2018\" width=\"690\" height=\"360\" \/>Justo un d\u00eda despu\u00e9s de anunciar que a partir de ahora su inversi\u00f3n en medios ser\u00e1 gestionada por Dentsu Aegis Network, El Corte Ingl\u00e9s estrena su <a href=\"https:\/\/ipmark.com\/agencias\/creatividad\/\">campa\u00f1a publicitaria <\/a>de oto\u00f1o, firmada por SCPF. <\/strong><\/p>\n<p>Bajo el lema \u201cQuiero Estrenar\u201d, la campa\u00f1a publicitaria se inspira en esa sensaci\u00f3n de nuevo comienzo que transmite el oto\u00f1o, asoci\u00e1ndola al lado m\u00e1s cercano a la experiencia de producto: la oportunidad de estrenar. \u201cY lo hace traduciendo la moda, las tendencias, el producto, en sensaciones y en nuevos estados de \u00e1nimo\u201d, seg\u00fan explica D<strong>avid Caballero, director creativo general de SCPF<\/strong>.<\/p>\n<p>\u00abLa campa\u00f1a publicitaria ahonda en la <strong>propuesta de valor de El Corte Ingl\u00e9s<\/strong>, con un concepto integral de moda y tendencias, que abarca desde la prenda al maquillaje y los accesorios.\u00a0 Nos dirigimos a distintos tipos de mujeres, que buscan poder escoger entre todas las tendencias, y no dejarse llevar por ellas\u201d, contin\u00faa Caballero.<\/p>\n<p>La campa\u00f1a cuenta con diversas piezas gen\u00e9ricas de 30\u201d y 20\u201d que incluyen varias tendencias de moda y belleza, para emisi\u00f3n en TV desde el 13 de septiembre. A esta se le sumar\u00e1n piezas de 10\u201d que ir\u00e1n haciendo foco exclusivo en cada una de las tendencias y que se podr\u00e1n visualizar en las pr\u00f3ximas semanas. La campa\u00f1a tambi\u00e9n tendr\u00e1 presencia en exterior, radio y digital.<\/p>\n<p>Las modelos <strong>Oph\u00e9lie Guillermand<\/strong>, <strong>Tosca Dekker<\/strong> y <strong>Marta Ruiz<\/strong> protagonizan los diferentes spots, producidos por The Gang, con Damien Krisl como realizador y Teddy Iborra en fotograf\u00eda.<\/p>\n<p><iframe loading=\"lazy\" title=\"Campa\u00f1a publicitaria-El Corte Ingl\u00e9s-Campa\u00f1a Oto\u00f1o 2018-SCPF\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6V8V0zCpFrs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Justo un d\u00eda despu\u00e9s de anunciar que a partir de ahora su inversi\u00f3n en medios ser\u00e1 gestionada por Dentsu Aegis<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-73255","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a publicitaria El Corte Ingl\u00e9s Oto\u00f1o 2018-IPMARK<\/title>\n<meta name=\"description\" content=\"El Corte Ingl\u00e9s lanza su colecci\u00f3n de moda oto\u00f1o &quot;Quiero estrenar&quot; con una campa\u00f1a publicitaria firmada por la agencia SCPF\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=73255\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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