{"id":73059,"date":"2018-09-03T12:21:22","date_gmt":"2018-09-03T10:21:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=73059"},"modified":"2018-09-03T12:21:22","modified_gmt":"2018-09-03T10:21:22","slug":"mark-read-wpp-nuevo-ceo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=73059","title":{"rendered":"Mark Read toma el testigo de Sorrell al frente de WPP"},"content":{"rendered":"<figure id=\"attachment_73060\" aria-describedby=\"caption-attachment-73060\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-73060 size-full\" title=\"Mark-Read-CEO-WPP\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/09\/Mark-Read-WPP.jpg\" alt=\"Mark Read ha sido elegido nuevo CEO de WPP tras la dimisi\u00f3n de Martin Sorrell el pasado mes de abril. \" width=\"690\" height=\"278\" \/><figcaption id=\"caption-attachment-73060\" class=\"wp-caption-text\">Mark Read.<\/figcaption><\/figure>\n<p><strong>Mark Read, uno de los hombres fuertes de WPP Digital, ha sido elegido nuevo CEO de WPP, seis meses despu\u00e9s de producirse la <a href=\"https:\/\/ipmark.com\/dimision-de-martin-sorrell\/\">dimisi\u00f3n de Martin Sorrell<\/a> debido a la investigaci\u00f3n abierta por la multinacional sobre una presunta mala conducta personal del carism\u00e1tico hombre de negocios. Roberto Quarta, que ha llevado las riendas del gigante publicitario durante estos meses, ha sido el encargado de anunciar el nombramiento de Read.<\/strong><\/p>\n<p>Durante los \u00faltimos 12 a\u00f1os, Mark Read ha sido <strong>jefe de estrategia y consejero delegado del \u00e1rea digital de WPP<\/strong>, formando parte del consejo de administraci\u00f3n de WPP entre 2006 y 2015. Entre sus logros durante esta etapa destacan la adquisici\u00f3n de 24\/7 Real Media, la creaci\u00f3n de la red digital Possible y el lanzamiento de Stream, el evento digital sobre tecnolog\u00eda y medios.<\/p>\n<p>Su elecci\u00f3n, que se ha prologado durante un largo proceso en el que tambi\u00e9n han participado otros candidatos, tanto internos como externos a WPP, ha sido decidida de forma un\u00e1nime por el board de la multinacional, seg\u00fan el comunicado enviado a la prensa.<\/p>\n<p>\u201cWPP es una gran compa\u00f1\u00eda con empleados excepcionales, una fuerte relaci\u00f3n con sus cliente y un elevado est\u00e1ndar de calidad en su trabajo. Pocas organizaciones tienen nuestra fuerza global en investigaci\u00f3n ( m\u00e1s de 130.000 personas estudiando los resultados de negocio de los anunciantes en 112 pa\u00edses diferentes) ni nuestra <strong>poderosa combinaci\u00f3n de creatividad y experiencia en tecnolog\u00eda y data<\/strong>. Nuestra misi\u00f3n ahora es liberar el potencial que existe en la compa\u00f1\u00eda para beneficio de nuestros clientes, acelerar nuestra transformaci\u00f3n y simplificar nuestra oferta\u201d, ha se\u00f1alado Mark Read.<\/p>\n<p>Tras su nombramiento, <strong>Roberto Quarta<\/strong> ha retomado sus funciones como presidente no ejecutivo de WPP. A su vez, Andrew Scott continuar\u00e1 como chief operating officer de WPP.<\/p>\n<p>En Espa\u00f1a, WPP tiene 40 empresas y una plantilla de m\u00e1s de 3.000 empleados, que facturan unos 400 millones de euros. La compa\u00f1\u00eda tambi\u00e9n es accionista minoritario de Mediapro.<\/p>\n<p><b>El salario de Mark Read<\/b><\/p>\n<p>\u2022 Salario anual de 975,000 libras esterlinas (1.081.700 euros, aproximadamente)<br \/>\n\u2022 Bonificaci\u00f3n anual de hasta 250% del salario con aplazamiento obligatorio de al menos un 40% de la bonificaci\u00f3n en acciones diferidas por un per\u00edodo de dos a\u00f1os.<br \/>\n\u2022 Premio LTIP del 350% del salario. El rendimiento se medir\u00e1 durante un per\u00edodo de cinco a\u00f1os usando medidas en l\u00ednea con la pol\u00edtica de compensaci\u00f3n de WPP.<br \/>\n\u2022 Un subsidio en efectivo del 20% del salario, menos el seguro nacional de los empleadores, en lugar de la pensi\u00f3n.<br \/>\n\u2022 Un subsidio de de 35.000 libras esterlina por a\u00f1o ( 38.830 euros aproximadamente) para cubrir riesgos de salud y otros.<\/p>\n<p>Su contrato de trabajo contiene cl\u00e1usulas restrictivas que incluyen la no competencia de la industria y la prohibici\u00f3n de tratar con clientes y con personas no autorizadas, entre otras.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mark Read, uno de los hombres fuertes de WPP Digital, ha sido elegido nuevo CEO de WPP, seis meses despu\u00e9s<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-73059","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mark Read, nuevo CEO de WPP tras la dimisi\u00f3n de Martin Sorrell<\/title>\n<meta name=\"description\" content=\"Mark Read ha sido nombrado nuevo CEO del gigante publicitario WPP tras la dimisi\u00f3n de Martin Sorrell el pasado mes de abril.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=73059\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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