{"id":73048,"date":"2018-08-31T13:16:56","date_gmt":"2018-08-31T11:16:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=73048"},"modified":"2018-08-31T13:16:56","modified_gmt":"2018-08-31T11:16:56","slug":"dogpper-burger-king-campana-publicitaria","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=73048","title":{"rendered":"Burger King se gana el coraz\u00f3n de los &#8216;perreros&#8217; con Dogpper"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-73049 size-full\" title=\"campa\u00f1a-publicitaria-Dogpper-Burger-King-La-Despensa\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/08\/campa\u00f1a-publicitaria-Dogpper-Burger-King-La-Despensa.jpg\" alt=\"La campa\u00f1a publicitaria del lanzamiento de Dogpper, el primer hueso con sabor a parrilla creado por Burger King, se gana el coraz\u00f3n de los amantes de los perros.\" width=\"690\" height=\"278\" \/><br \/>\nEl lanzamiento del primer hueso para perros con el cl\u00e1sico sabor a parrilla de Burger King est\u00e1 apoyado por una <a href=\"https:\/\/ipmark.com\/agencias\/creatividad\/\">campa\u00f1a publicitaria<\/a>\u00a0 de La Despensa. Los perros espa\u00f1oles ser\u00e1n los primeros en disfrutar del Dogpper, la alternativa canina al Whopper, que en breve estar\u00e1 disponible en el resto de mercados del mundo.<\/strong><\/p>\n<p>Tras realizar un estudio con una muestra de m\u00e1s de 500 propietarios de perros en Espa\u00f1a, Burger King obtuvo un dato: el 65% afirmaron que <strong>sus mascotas ped\u00edan siempre<\/strong> que recib\u00edan comida en casa y casi la mitad confesaron que compart\u00edan una parte.<\/p>\n<p>Para ofrecer una soluci\u00f3n a este tipo de clientes, Burger King decidi\u00f3 crear un <strong>hueso con sabor parrilla como regalo para las mascotas<\/strong> y tambi\u00e9n para garantizar una tranquila degustaci\u00f3n de su hamburguesa a los humanos, sin interrupciones ni chantajes emocionales por parte de sus \u201cpeludos\u201d.<\/p>\n<p>El spot de la campa\u00f1a publicitaria ha sido producido por Primo y dirigido por Mart\u00edn Kalina, se est\u00e1 difundiendo en televisi\u00f3n, digital, exterior y redes sociales. La campa\u00f1a gr\u00e1fica ha corrido a cargo de Ale Burset.<\/p>\n<p><iframe loading=\"lazy\" title=\"Burger King | DOGPPER: EL HUESO SABOR PARRILLA\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dLS2LOtCVKM?start=44&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El lanzamiento del primer hueso para perros con el cl\u00e1sico sabor a parrilla de Burger King est\u00e1 apoyado por una<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-73048","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a publicitaria de Dogpper, el &#039;Whopper&#039; para perros de Burger King<\/title>\n<meta name=\"description\" content=\"La Despensa ha creado la tierna campa\u00f1a publicitaria que lanza Dogpper, la alternativa canina del Whopper para nuestros amigos peludos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=73048\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a publicitaria de Dogpper, el &#039;Whopper&#039; para perros de Burger King\" \/>\n<meta property=\"og:description\" content=\"La Despensa ha creado la tierna campa\u00f1a publicitaria que lanza Dogpper, la alternativa canina del Whopper para nuestros amigos peludos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=73048\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-31T11:16:56+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73048#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73048\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Burger King se gana el coraz\u00f3n de los &#8216;perreros&#8217; 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