{"id":73045,"date":"2018-08-31T12:42:49","date_gmt":"2018-08-31T10:42:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=73045"},"modified":"2018-08-31T12:42:49","modified_gmt":"2018-08-31T10:42:49","slug":"adidas-agencias-de-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=73045","title":{"rendered":"Adidas unifica su gesti\u00f3n internacional de medios en MediaCom"},"content":{"rendered":"<figure id=\"attachment_73046\" aria-describedby=\"caption-attachment-73046\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-73046 size-full\" title=\"agencias-de-medios-adidas-reebok-mediacom\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/08\/agencias-de-medios-adidas-reebok-mediacom.jpg\" alt=\"Adidas ha centralizado en la red de agencias de medios MediaCom toda la gesti\u00f3n de su inversi\u00f3n publicitaria. \" width=\"690\" height=\"400\" \/><figcaption id=\"caption-attachment-73046\" class=\"wp-caption-text\">Photo by No\u00e9mi Macavei-Kat\u00f3cz on Unsplash.<\/figcaption><\/figure>\n<p><strong>Adidas ha consolidado la gesti\u00f3n internacional de su presencia publicitaria en manos de la red de <a href=\"https:\/\/ipmark.com\/medios\/\">agencias de medios<\/a> MediaCom. Es la primera vez en su historia que la firma deportiva toma una decisi\u00f3n as\u00ed. La asignaci\u00f3n, fruto de un concurso en varias fases, afecta a las marcas Adidas y Reebok.<\/strong><\/p>\n<p>Como parte de la estrategia dise\u00f1ada para el a\u00f1o 2020 para impulsar la marca, <strong>Creating the New \u2013Creando lo nuevo\u2013<\/strong>, Adidas alinear\u00e1 y coordinar\u00e1 todas las \u00e1reas y territorios en los que est\u00e1 presente. Las dos oficinas de MediaCom que liderar\u00e1n las cuentas ser\u00e1n las de Londres,\u00a0 para Adidas, \u00a0la de Nueva York para Reebok. Ambas se coordinar\u00e1n con el resto de agencias de medios de la red en las principales ciudades del mundo.<\/p>\n<p>El mix de medios dise\u00f1ado por\u00a0<a href=\" https:\/\/www.mediacom.com\/us\/home\/index \" rel=\"nofollow\">MediaCom<\/a>\u00a0para la compa\u00f1\u00eda de art\u00edculos deportivos se centra en tres pilares estrat\u00e9gicos (Velocidad, Ciudades y C\u00f3digo Abierto) tamizados por la filosof\u00eda corporativa de la marca: \u201cA trav\u00e9s del deporte, tenemos el poder de cambiar vidas\u201d.<\/p>\n<p>El plan de medios se implementar\u00e1 r\u00e1pidamente \u00a0en las grandes ciudades, capitales de la cultura y el comercio, as\u00ed como en el ecosistema digital internacional. Despu\u00e9s continuar\u00e1 con un enfoque de C\u00f3digo Abierto para alimentar la innovaci\u00f3n.<\/p>\n<p>Los equipos de toda la red de agencias de medios se encargar\u00e1n de la <strong>planificaci\u00f3n en todas las fases del funnel de compra<\/strong>; la consultor\u00eda y compra integral de medios; la investigaci\u00f3n y los insights de consumidor y la medici\u00f3n de las campa\u00f1as.<\/p>\n<p>\u201cEstamos encantados de haber sido seleccionados por una de las marcas m\u00e1s ambiciosas e ic\u00f3nicas del mundo. Adidas es una empresa de personas maravillosas y marcas con enormes oportunidades para seguir creciendo en el comercio electr\u00f3nico. Esperamos desarrollar campa\u00f1as brillantemente creativas y altamente efectivas, que combinen todo el potencial de la marca y el e-commerce, en colaboraci\u00f3n con el resto de colegas de nuestra red mundial\u201d, ha se\u00f1alado <strong>Bego\u00f1a de la Sota, CEO de MediaCom Espa\u00f1a<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas ha consolidado la gesti\u00f3n internacional de su presencia publicitaria en manos de la red de agencias de medios MediaCom.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-73045","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agencias de medios: Adidas consolida su cuenta en MediaCom-IPMARK<\/title>\n<meta name=\"description\" content=\"La red de agencias de medios MediaCom gestionar\u00e1 toda la presencia publicitaria internacional de las marcas Adidas y Reebok.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=73045\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agencias de medios: Adidas consolida su cuenta en MediaCom-IPMARK\" \/>\n<meta property=\"og:description\" content=\"La red de agencias de medios MediaCom gestionar\u00e1 toda la presencia publicitaria internacional de las marcas Adidas y Reebok.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=73045\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-31T10:42:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/08\/agencias-de-medios-adidas-reebok-mediacom.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73045#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73045\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Adidas unifica su gesti\u00f3n internacional de medios en MediaCom\",\"datePublished\":\"2018-08-31T10:42:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73045\"},\"wordCount\":380,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73045#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/agencias-de-medios-adidas-reebok-mediacom.jpg\",\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73045\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=73045\",\"name\":\"Agencias de medios: Adidas consolida su cuenta en MediaCom-IPMARK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73045#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73045#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2018\\\/08\\\/agencias-de-medios-adidas-reebok-mediacom.jpg\",\"datePublished\":\"2018-08-31T10:42:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"La red de agencias de medios MediaCom gestionar\u00e1 toda la presencia publicitaria internacional de las marcas Adidas y Reebok.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73045#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=73045\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73045#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=73045#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adidas unifica su gesti\u00f3n internacional de medios en MediaCom\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agencias de medios: Adidas consolida su cuenta en MediaCom-IPMARK","description":"La red de agencias de medios MediaCom gestionar\u00e1 toda la presencia publicitaria internacional de las marcas Adidas y Reebok.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=73045","og_locale":"es_ES","og_type":"article","og_title":"Agencias de medios: Adidas consolida su cuenta en MediaCom-IPMARK","og_description":"La red de agencias de medios MediaCom gestionar\u00e1 toda la presencia publicitaria internacional de las marcas Adidas y Reebok.","og_url":"https:\/\/ipmark.com\/?p=73045","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2018-08-31T10:42:49+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/08\/agencias-de-medios-adidas-reebok-mediacom.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=73045#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=73045"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Adidas unifica su gesti\u00f3n internacional de medios en MediaCom","datePublished":"2018-08-31T10:42:49+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=73045"},"wordCount":380,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=73045#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/08\/agencias-de-medios-adidas-reebok-mediacom.jpg","articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=73045","url":"https:\/\/ipmark.com\/?p=73045","name":"Agencias de medios: Adidas consolida su cuenta en MediaCom-IPMARK","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=73045#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=73045#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/08\/agencias-de-medios-adidas-reebok-mediacom.jpg","datePublished":"2018-08-31T10:42:49+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"La red de agencias de medios MediaCom gestionar\u00e1 toda la presencia publicitaria internacional de las marcas Adidas y Reebok.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=73045#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=73045"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=73045#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=73045#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Adidas unifica su gesti\u00f3n internacional de medios en MediaCom"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/73045","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=73045"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/73045\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=73045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=73045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=73045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}