{"id":72876,"date":"2018-07-23T11:49:59","date_gmt":"2018-07-23T09:49:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=72876"},"modified":"2018-07-23T11:49:59","modified_gmt":"2018-07-23T09:49:59","slug":"marketing-digital-transparancia-programatica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=72876","title":{"rendered":"MediaMath mejorar\u00e1 el ecosistema program\u00e1tico con las capacidades blockchain"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-72877 size-full\" title=\"Marketing-digital-nuevas-soluciones-blockchain\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/07\/Marketing-digital-nuevas-soluciones-blockchain.jpg\" alt=\"Una nueva soluci\u00f3n basada en el blockchain y desarrollada por MediaMath promete revolucionar el marketing digital instaurando una mayor transparencia en el ecosistema program\u00e1tico. \" width=\"690\" height=\"400\" \/>La compa\u00f1\u00eda de publicidad program\u00e1tica <a href=\" http:\/\/www.mediamath.com\/es\/ \" rel=\"nofollow\">MediaMath<\/a>\u00a0lanza un proyecto basado en las capacidades blockchain con el que promete revolucionar el <a href=\"https:\/\/ipmark.com\/digital\/\">marketing digital<\/a>, mejorando las prestaciones de la publicidad program\u00e1tica.<\/strong><\/p>\n<p>La \u00a0nueva soluci\u00f3n ofrece, seg\u00fan sus desarrolladores, transparencia total en el proceso de compra de publicidad, <strong>eliminaci\u00f3n de intermediarios<\/strong> y un mayor combate contra el <strong>fraude en program\u00e1tica<\/strong>. As\u00ed mismo, garantizar\u00e1 la oferta de inventarios de calidad, en los que se realizar\u00e1 una administraci\u00f3n adecuada de los datos de los consumidores con los que adem\u00e1s se \u00a0establecer\u00e1 una relaci\u00f3n de confianza.<\/p>\n<p>La soluci\u00f3n involucrar\u00e1 a toda la cadena de valor y traer\u00e1, entre otras ventajas, mayores beneficios econ\u00f3micos para anunciantes y agencias de marketing digital, un considerable <strong>incremento de las tasas de eficacia de las campa\u00f1as<\/strong>, as\u00ed como la creaci\u00f3n de un entorno m\u00e1s sencillo y efectivo, tanto en la ejecuci\u00f3n de las mismas por un lado, como en su contabilidad y pago, por otro, gracias a nuevas y m\u00e1s flexibles soluciones financieras.<\/p>\n<p><strong>Transparencia total<\/strong><\/p>\n<p>El objetivo de ambas compa\u00f1\u00edas con esta alianza es <strong>liderar un proyecto mundial en program\u00e1tica<\/strong> que tenga en cuenta los intereses de todas las partes que intervienen en el proceso, al utilizar una tecnolog\u00eda basada en la transparencia total, como es el blockchain.<\/p>\n<p>Underscore CLT es la incubadora del proyecto, al frente del que se encuentra el gur\u00fa de Internet y del marketing digital, Isaac Lidsky, uno de los pioneros en la <strong>personalizaci\u00f3n de la publicidad digital<\/strong>.<\/p>\n<p>En una primera fase, <a href=\"http:\/\/www.underscoreclt.com\/ \" rel=\"nofollow\">Underscore CLT<\/a> trabajar\u00e1 con expertos de marketing, marcas y anunciantes, agencias, plataformas del lado de la demanda, asociaciones industriales y proveedores tecnol\u00f3gicos para analizar las aplicaciones que el proyecto tendr\u00e1 para toda la industria y c\u00f3mo crear las alianzas necesarias con los agentes implicados que se encargar\u00e1n de dar una soluci\u00f3n a los problemas que se planteen.<\/p>\n<p>En la segunda se desarrollar\u00e1 la capa tecnol\u00f3gica necesaria, que ser\u00e1 testada por los partners que forman parte de la iniciativa. \u00a0En la \u00faltima y tercera fase, Underscore CLT, ofrecer\u00e1 al resto de agentes la nueva estructura creada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda de publicidad program\u00e1tica MediaMath\u00a0lanza un proyecto basado en las capacidades blockchain con el que promete revolucionar el marketing<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-72876","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital: MediaMath clarifica el ecosistema program\u00e1tico-IPMARK<\/title>\n<meta name=\"description\" content=\"Un 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