{"id":72683,"date":"2018-07-10T13:14:26","date_gmt":"2018-07-10T11:14:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=72683"},"modified":"2018-07-10T13:14:26","modified_gmt":"2018-07-10T11:14:26","slug":"agencia-de-medios-ymedia-av-next","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=72683","title":{"rendered":"La TV, una muerta &#8216;muy viva&#8217;"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-72684 size-full\" title=\"consumo-TV-estudio-agencia-de-medios-Ymedia\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/07\/consumo-TV-estudio-agencia-de-medios-Ymedia.jpg\" alt=\"El estudio de la agencia de medios Ymedia sobre consumo de TV analiza las tendencias presentes y de futuro de la peque\u00f1a gran pantalla. \" width=\"690\" height=\"400\" \/>AV Next, el informe de la <a href=\"https:\/\/ipmark.com\/medios\/\">agencia de medios<\/a> Ymedia sobre el consumo audiovisual en Espa\u00f1a,\u00a0 se\u00f1ala que consumimos una media diaria de 245 minutos de contenidos audiovisuales frente a la\u00a0 pantalla de televisi\u00f3n, 43 de ellos mientras se utilizan otros dispositivos<\/strong>.<\/p>\n<p>Las pantallas de TV\u00a0son\u00a0cada vez m\u00e1s grandes y siguen siendo, frente a las pantallas itinerantes (ordenadores, smartphones y tablets),\u00a0los dispositivos\u00a0en los que se concentra el grueso del consumo audiovisual en los hogares espa\u00f1oles.<\/p>\n<p>\u201cLa televisi\u00f3n, cuya muerte se ha anunciado en muchas ocasiones, sigue siendo la <strong>reina del consumo audiovisual de los espa\u00f1oles<\/strong>. Su tama\u00f1o crece, aumenta muy r\u00e1pidamente el n\u00famero de smart TV que ya est\u00e1n conectadas a internet en el 25% de los hogares, y curiosamente observamos que cada vez son m\u00e1s los hogares que disponen de una sola TV, situada en el sal\u00f3n\u201d, se\u00f1ala Rafael Urbano, director general de Ymedia.<\/p>\n<p>Seg\u00fan concluye el estudio\u00a0de la agencia de medios, la tendencia actual y de futuro es que las familias tratar\u00e1n de concentrar, de manera consciente, todos los aparatos de telecomunicaciones y consumo audiovisual en el sal\u00f3n. Con ello se eliminan distracciones en los espacios de estudio y de descanso y se facilita el encuentro de todos los miembros de la familia.<\/p>\n<p>Los nuevos dispositivos promueven al mismo tiempo un modelo de <strong>consumo ubicuo<\/strong>, en el que no se va a la pantalla, sino que la pantalla va con el usuario. Pero es la pantalla de televisi\u00f3n, que por su tama\u00f1o y calidad genera la mejor experiencia de consumo, la que seguir\u00e1 siendo favorita de todos los miembros de la familia.<\/p>\n<p>La suma del tiempo de <strong>consumo en las pantallas itinerantes<\/strong> casi iguala al de TV, al representar un 48% frente al 52% de la televisi\u00f3n, y la supera en el caso de los j\u00f3venes de entre 14 y 25 a\u00f1os, que a pesar de todo dedican el 47% de su consumo audiovisual a ver la TV.<\/p>\n<p>En varios momentos, todos los miembros del hogar solapan el consumo audiovisual de dos dispositivos a la vez, siendo uno de ellos siempre la TV, cuyo uso comparten con ordenador, tablet o tel\u00e9fono durante una media de 43 minutos al d\u00eda en los que realizan este consumo multipantalla.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AV Next, el informe de la agencia de medios Ymedia sobre el consumo audiovisual en Espa\u00f1a,\u00a0 se\u00f1ala que consumimos una<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-72683","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agencia de medios Ymedia presenta estudio AV Next-IPMARK<\/title>\n<meta name=\"description\" content=\"La agencia de medios Ymedia ha presentado las conclusiones del estudio AV Next sobre el consumo de televisi\u00f3n que realizan los espa\u00f1oles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=72683\" \/>\n<meta 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