{"id":72434,"date":"2018-06-29T09:32:13","date_gmt":"2018-06-29T07:32:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=72434"},"modified":"2018-06-29T09:32:13","modified_gmt":"2018-06-29T07:32:13","slug":"egm-aimc-notarios-medios-de-comunicacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=72434","title":{"rendered":"EGM y AIMC: un a\u00f1o lleno de celebraciones"},"content":{"rendered":"<figure id=\"attachment_72435\" aria-describedby=\"caption-attachment-72435\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72435\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/06\/EGM-50-Aniversario.png\" alt=\"Logotipo del 50 aniversario del EGM.\" width=\"690\" height=\"400\" \/><figcaption id=\"caption-attachment-72435\" class=\"wp-caption-text\">Logotipo del 50 aniversario del EGM.<\/figcaption><\/figure>\n<p><strong>El Estudio General de Medios (EGM) celebra este a\u00f1o su 50 aniversario y para celebrarlo, la Asociaci\u00f3n para la Investigaci\u00f3n de <a href=\"https:\/\/ipmark.com\/medios\/\">Medios de Comunicaci\u00f3n<\/a> (AIMC) prev\u00e9 organizar un acto el pr\u00f3ximo 30 de octubre. Este fue uno de los anuncios que se hicieron en la tradicional comida con la prensa profesional que cada a\u00f1o organiza la AIMC y que tuvo lugar el 26 de junio en Madrid.<\/strong><\/p>\n<p>Pero no es este el \u00fanico motivo de celebraci\u00f3n, ya que 2018 es un a\u00f1o repleto de fechas se\u00f1aladas: la <a href=\"https:\/\/www.aimc.es\/\" rel=\"nofollow\">AIMC<\/a> cumple 30 a\u00f1os; Navegantes en la Red, 20 ediciones; AIMC Marcas, 15 a\u00f1os; y AIMC Q panel, 5 a\u00f1os.<\/p>\n<p>El presidente de la AIMC, Pedro Merino, dijo en la comida que de todos estos aniversarios, el <strong>nacimiento del EGM hace 50 a\u00f1os<\/strong> marcaba el arranque de la publicidad moderna en Espa\u00f1a, una etapa nueva en la que la industria se profesionaliza.<\/p>\n<p>Adem\u00e1s del anuncio de la celebraci\u00f3n, Carlos Lozano, presidente ejecutivo de la Asociaci\u00f3n para la Investigaci\u00f3n de Medios de Comunicaci\u00f3n (AIMC), present\u00f3 durante la comida algunos de los proyectos en los que est\u00e1n trabajando, como la introducci\u00f3n paulatina de entrevistas online en los dos estudios cara a cara de los que se nutre el EGM, el multimedia y el de revistas, de una forma controlada; la prueba de aud\u00edmetros de radio y la elaboraci\u00f3n de un ranking mensual de streaming; y la puesta en marcha de un <strong>estudio sindicado, en el que participan 12 asociados, sobre el target infantil<\/strong>, en el que se analizan los h\u00e1bitos de consumo de medios de comunicaci\u00f3n y la relaci\u00f3n con la tecnolog\u00eda de los ni\u00f1os de 6 a 13 a\u00f1os. El estudio lo ejecuta Kantar TNS y para su elaboraci\u00f3n se llevar\u00e1n a cabo 5.000 entrevistas (3.500 personales y 1.500 online).<\/p>\n<p>En la comida estuvo presente tambi\u00e9n <a href=\"https:\/\/ipmark.com\/pablo-alonso-aimc\/\">Pablo Alonso<\/a>, quien se incorpor\u00f3 recientemente a la AIMC en calidad de director general t\u00e9cnico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Estudio General de Medios (EGM) celebra este a\u00f1o su 50 aniversario y para celebrarlo, la Asociaci\u00f3n para la Investigaci\u00f3n<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-72434","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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