{"id":72220,"date":"2018-06-19T17:23:27","date_gmt":"2018-06-19T15:23:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=72220"},"modified":"2018-06-19T17:23:27","modified_gmt":"2018-06-19T15:23:27","slug":"esports-herramienta-marketing-marcas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=72220","title":{"rendered":"Los eSports como herramienta de marketing, a debate en ESADE"},"content":{"rendered":"<figure id=\"attachment_72221\" aria-describedby=\"caption-attachment-72221\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-72221 size-full\" title=\"eSports-marketing-jornadas-ESADE-PlaytheGame\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/06\/eSports-marketing-jornadas-ESADE-PlaytheGame.jpg\" alt=\"Los eSports pueden ser una eficaz herramienta de marketing para las marcas.\" width=\"690\" height=\"400\" \/><figcaption id=\"caption-attachment-72221\" class=\"wp-caption-text\">Photo by JC Gellidon on Unsplash<\/figcaption><\/figure>\n<p><strong>ESADE y Play the Game organizan la jornada<a href=\"https:\/\/ipmark.com\/digital-talent-video-ipmark-esports-gaming\/\"> eSports<\/a> &amp; Marketing con el objetivo de entender mejor el ecosistema de los deportes electr\u00f3nicos, descubrir sus utilidades y tama\u00f1o, as\u00ed como, demostrar la importancia que puede tener como herramienta de marketing para todo tipo de marcas y sectores. Previsto para el pr\u00f3ximo 21 de junio en el ESADEFORUM de Barcelona, el encuentro reunir\u00e1 a expertos y empresas destacas del panorama nacional e internacional.<\/strong><\/p>\n<p>Entre los participantes figuran M\u00aaCarmen Fernandez Tall\u00f3n, directora de estrategia de Mediapro-LVP; Sebasti\u00e1n Spagnolo, partner manager de Twitch; Pepe Soler Roig, sponsorship and events manager de Audi; \u00a0Javier Caballero, director de marketing de \u00a0Pirellli ; Alejandro Sanch\u00eds, eSports manager de San Miguel-Mahou; Julio Villalobos, director de los programas de marketing digital de ESADE, y profesionales de <a href=\" http:\/\/www.playthegame.agency\/ \" rel=\"nofollow\">Play the Game<\/a>, como Eva Jos\u00e9, directora de comunicaci\u00f3n; Brian B\u00fcrger, new business manager, y Oscar Soriano, CEO de la agencia.<\/p>\n<p><a href=\" https:\/\/us12.campaign-archive.com\/?e=&amp;u=4a29d3600f9c8c94f4aca3bee&amp;id=bebc17c069 \" rel=\"nofollow\">Programa e inscripciones <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ESADE y Play the Game organizan la jornada eSports &amp; Marketing con el objetivo de entender mejor el ecosistema de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-72220","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eSports como herramienta de marketing para las marcas-IPMARK<\/title>\n<meta name=\"description\" content=\"ESADE y Play the Game organizan una jornada con la que se analizar\u00e1 la eficacia de los eSports como herramienta de marketing para las marcas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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