{"id":71961,"date":"2018-06-11T12:20:29","date_gmt":"2018-06-11T10:20:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=71961"},"modified":"2018-06-11T12:20:29","modified_gmt":"2018-06-11T10:20:29","slug":"havaianas-campana-remarketing","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=71961","title":{"rendered":"Programas de remarketing: Havaianas aument\u00f3 un 19% su facturaci\u00f3n en email"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-71963 size-full\" title=\"Campana-email-marketing-Havaianas. \" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/06\/havaianas-case-study-email-marketing.jpg\" alt=\"Case study de la campa\u00f1a de email marketing de Havaianas implementada por Digital Response. \" width=\"690\" height=\"400\" \/>\u201c<\/strong><strong>L<\/strong><strong>a interacci\u00f3n y conversi\u00f3n obtenidas por los emails de <a href=\"https:\/\/ipmark.com\/marketing\/\">remarketing<\/a> es claramente superior a los emails de ofertas, newsletters u otros\u201d, as\u00ed lo afirma \u00a0<\/strong><a href=\"http:\/\/digitalresponse.es\/\"><strong>Digital Response<\/strong><\/a><strong>, agencia especializada en Email Marketing y encargada de implementar el email de recuperaci\u00f3n de carritos abandonados de Havaianas.<\/strong><\/p>\n<p>El julio de 2017, la marca de chanclas y sandalias por excelencia, <strong>Havaianas<\/strong>, decidi\u00f3 implementar un email de recuperaci\u00f3n de carritos abandonados a su estrategia de Email Marketing. La iniciativa ha \u00a0resultado \u00a0ser \u00a0todo \u00a0un \u00a0\u00e9xito \u00a0y \u00a0en \u00a0el <strong>\u00a0<\/strong><a href=\"http:\/\/www.digitalresponse.es\/recursos-email-marketing\/email-de-recuperacion-de-carritos-abandonados-havaianas\/\"><strong>Case \u00a0Study<\/strong><strong> \u00a0<\/strong><\/a>que \u00a0ha \u00a0publicado \u00a0recientemente \u00a0<strong>Digital Response <\/strong>se recopila todo el proceso, as\u00ed como los resultados obtenidos.<\/p>\n<p>En el estudio vemos c\u00f3mo se trataron diferentes <strong>puntos clave relacionados con el dise\u00f1o <\/strong>como el <em>copy<\/em>, la ubicaci\u00f3n del contenido o el <em>call to action <\/em>y el motivo por el cual se tomaron esas decisiones y no otras. Tambi\u00e9n se argumentan otros criterios como es el del momento de env\u00edo. En este caso, se decidi\u00f3 enviar el email de recuperaci\u00f3n de carritos abandonados en la <strong>hora siguiente al abandono de la compra <\/strong>con el objetivo de estar m\u00e1s presente en la mente del usuario y lograr as\u00ed la conversi\u00f3n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-71962 size-full\" title=\"email-marketing-case-study-havaianas\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/06\/email-marketing-case-study-havaianas.jpg\" alt=\"Havaianas decidi\u00f3 implementar un email de recuperaci\u00f3n de carritos abandonados a su estrategia de Email Marketing.\" width=\"690\" height=\"258\" \/><\/p>\n<p>En cuanto a los resultados se refiere, el per\u00edodo de an\u00e1lisis se establece de julio a diciembre de 2017. En este tiempo, el <strong>peso de la facturaci\u00f3n de los emails de recuperaci\u00f3n de carritos <\/strong>fue del\u00a0<strong>19<\/strong><strong>% <\/strong>en relaci\u00f3n al total de la facturaci\u00f3n atribuida al conjunto del email marketing. Los resultados de las principales m\u00e9tricas de estos emails, tambi\u00e9n hablan por s\u00ed solos. Como se observa en el gr\u00e1fico, superan significativamente los resultados de las principales m\u00e9tricas del sector Moda, llegando a un <strong>51% de abridores<\/strong>, un <strong>27% de clicks <\/strong>y un <strong>52% de conversiones<\/strong>.<\/p>\n<p>El estudio ofrece una visi\u00f3n muy completa sobre el porqu\u00e9 es tan importante tener implementado un programa de remarketing de estas caracter\u00edsticas, sobre todo en el caso de los e-commerce.<\/p>\n<p><strong>Puede descargarse \u00edntegramente y de forma gratuita en el <a href=\"http:\/\/www.digitalresponse.es\/recursos-email-marketing\/email-de-recuperacion-de-carritos-abandonados-havaianas\/\">site de la agencia<\/a>.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cLa interacci\u00f3n y conversi\u00f3n obtenidas por los emails de remarketing es claramente superior a los emails de ofertas, newsletters u<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-71961","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Remarketing: Case study del programa Digital Response para Havaianas<\/title>\n<meta name=\"description\" content=\"A trav\u00e9s de la implementacion de un programa de remarketing la marca de chanclas y sandalias Havaianas logr\u00f3 aumentar un 19% su facturaci\u00f3n por email.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=71961\" \/>\n<meta property=\"og:locale\" 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