{"id":71940,"date":"2018-06-08T13:24:56","date_gmt":"2018-06-08T11:24:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=71940"},"modified":"2018-06-08T13:24:56","modified_gmt":"2018-06-08T11:24:56","slug":"anunciantes-patrocinadores-mundial-rusia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=71940","title":{"rendered":"Coca-Cola, la marca patrocinadora m\u00e1s recordada del Mundial"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-71943 size-full\" title=\"anunciantes-patrocinadores-Mundial-Rusia-2018\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/06\/anunciantes-patrocinadores-Mundial-Rusia-2018.jpg\" alt=\"Coca-Cola lidera el grupo de anunciantes que m\u00e1s rentabilidad (en t\u00e9rminos de notoriedad de marca) obtienen con su patrocinio del Mundial. \" width=\"690\" height=\"400\" \/>Los <a href=\"https:\/\/ipmark.com\/marketing\/anunciantes\/\">anunciantes <\/a>patrocinadores del Mundial persiguen generar una atenci\u00f3n que tenga un impacto directo sobre sus marcas. No todos los consiguen. En Espa\u00f1a, Coca-Cola parece ser la que mejor maneja la t\u00e9cnica del patrocinio en este evento deportivo global.\u00a0<\/strong><\/p>\n<p>Seg\u00fan los datos manejados por Ipsos, entre las <strong>marcas m\u00e1s recordadas<\/strong> de los anunciantes patrocinadoras del campeonato se encuentran: <strong>Coca-Cola<\/strong> (76%), que tambi\u00e9n estuvo a la cabeza de este ranking durante el Mundial de 2014, <strong>Adidas<\/strong> (64%) y <strong>McDonald&#8217;s<\/strong> (51%), seguidas de los fabricantes de autom\u00f3viles <strong>Hyundai<\/strong> (42%) y Kia (32%).<\/p>\n<p>Tambi\u00e9n Coca-Cola (con un 72%) es la que m\u00e1s presente se encuentra en el imaginario de los espa\u00f1oles como patrocinadora del torneo, seguida de Adidas (68%) y Hyundai (51%). Por su parte, respecto a los datos globales del ranking mundial, McDonald&#8217;s pasa a ocupar el cuarto puesto (con el 45%). Por detr\u00e1s de la cadena de restaurantes de comida r\u00e1pida y completando este \u201cTop Five\u201d de marcas patrocinadoras m\u00e1s recordadas en nuestro pa\u00eds, se encuentra <strong>Kia<\/strong> con un 41%.<\/p>\n<p><strong>En la televisi\u00f3n<\/strong><\/p>\n<p>Por otro lado, de acuerdo con el <a href=\" https:\/\/ipmark.com\/wp-content\/uploads\/2018\/06\/Ipsos_GlobalAdvisor_FIFA_WorldCup_2018.pdf \" rel=\"nofollow\">estudio<\/a>\u00a0realizado por IPSOS en 27 pa\u00edses, el<strong>\u00a0<\/strong>62% de la poblaci\u00f3n global seguir\u00e1 el Mundial por televisi\u00f3n, que\u00a0se convierte una vez m\u00e1s como el <strong>medio estrella para seguir el campeonato<\/strong>, seguido del 25% que lo har\u00e1 a trav\u00e9s de Internet.<\/p>\n<p>Este a\u00f1o, adem\u00e1s, por primera vez, el uso de los<strong> dispositivos m\u00f3viles<\/strong> ocupa el tercer lugar a nivel mundial: el 13% lo ver\u00e1 a trav\u00e9s de m\u00f3viles (frente al 3% que lo afirmaba en 2014), y el 8% lo har\u00e1 a trav\u00e9s de tablets (el doble que en 2014, en aquel entonces se\u00f1alado por el 4%). Todo ello en detrimento de la radio, que pasa del 8% en 2014 al 6% en 2018.<\/p>\n<p>En Espa\u00f1a, el 70% de la poblaci\u00f3n afirma que ver\u00e1 los partidos por la televisi\u00f3n, seguido del 13% que lo har\u00e1 a trav\u00e9s de Internet, y el 7% que elegir\u00e1 la radio para seguir el Mundial. El uso de dispositivos m\u00f3viles queda relegado al \u00faltimo lugar (3%), junto con los tablets (4%).<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los anunciantes patrocinadores del Mundial persiguen generar una atenci\u00f3n que tenga un impacto directo sobre sus marcas. No todos los<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,44],"tags":[],"class_list":["post-71940","post","type-post","status-publish","format-standard","hentry","category-marcas","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anunciantes y marcas patrocinadoras m\u00e1s recordadas del Mundial<\/title>\n<meta name=\"description\" content=\"Coca-Cola lidera el grupo de anunciantes que logra un mayor impacto en el top of mind de los seguidores del Mundial de F\u00fatbol 2018.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=71940\" \/>\n<meta property=\"og:locale\" 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