{"id":71930,"date":"2018-06-08T12:36:52","date_gmt":"2018-06-08T10:36:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=71930"},"modified":"2018-06-08T12:36:52","modified_gmt":"2018-06-08T10:36:52","slug":"campana-publicitaria-mcdonalds-mundial-2018","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=71930","title":{"rendered":"&#8216;El presidente&#8217;, la campa\u00f1a de McDonald&#8217;s para el Mundial"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-71931 size-full\" title=\"campana-publicitaria-McDonalds-Espana-Mundial-Rusia-2018\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/06\/campana-publicitaria-McDonalds-Espana-Mundial-Rusia-2018.jpg\" alt=\"La nueva campa\u00f1a publicitaria de McDonald's con motivo del Mundial 2018 se inspira en las t\u00edpicas comedias espa\u00f1olas.\" width=\"690\" height=\"278\" \/>La <a href=\"https:\/\/ipmark.com\/agencias\/creatividad\/\">campa\u00f1a publicitaria<\/a> de McDonald&#8217;s para celebrar el Mundial fabula con un presidente de la compa\u00f1\u00eda que decide invitar a sus empleados a ver un partido de la Selecci\u00f3n Espa\u00f1ola en su despacho&#8230;. \u00bfCundir\u00e1 el ejemplo?<\/strong><\/p>\n<p>Con creatividad de\u00a0TBWA\\Espa\u00f1a, el spot\u00a0parte del hecho de que la vida cotidiana, a veces, no es compatible con el <strong>amor por el f\u00fatbol<\/strong> que sienten muchos espa\u00f1oles. Por lo general, los partidos del Mundial se juegan en horarios de trabajo, demasiado pronto o demasiado tarde; y eso hace que la idea rom\u00e1ntica de compartir ese momento especial con familia y amigos sea casi imposible.<\/p>\n<p>La campa\u00f1a publicitaria retrata esta realidad agridulce y marca una gran diferencia con respecto a los cl\u00e1sicos clich\u00e9s de videoclips energ\u00e9ticos asociados con McDonald&#8217;s, reforzando tambi\u00e9n el mensaje del lanzamiento de una gran variedad de productos para compartir y de la <strong>ampliaci\u00f3n de su oferta McDelivery<\/strong> en Espa\u00f1a. Todo ello en un tono que recuerda una comedia espa\u00f1ola t\u00edpica.<\/p>\n<p>La nueva campa\u00f1a publicitaria consta de spot, cu\u00f1as, gr\u00e1ficas, material para punto de venta y digital.<\/p>\n<p><iframe loading=\"lazy\" title=\"Campa\u00f1a publicitaria &quot;El jefe&quot;-McDonalds-Mundial-2018 largo\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/qLFYvDL6kZo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a publicitaria de McDonald&#8217;s para celebrar el Mundial fabula con un presidente de la compa\u00f1\u00eda que decide invitar a<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-71930","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a publicitaria &#039;El presidente&#039; de McDonald&#039;s para el Mundial 2018<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a publicitaria de McDonald&#039;s con motivo del Mundial 2018, de TBWA Espa\u00f1a se inspira en el tono de muchas comedias espa\u00f1olas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=71930\" \/>\n<meta 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