{"id":71916,"date":"2018-06-08T10:59:40","date_gmt":"2018-06-08T08:59:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=71916"},"modified":"2018-06-08T10:59:40","modified_gmt":"2018-06-08T08:59:40","slug":"premios-nacionales-de-marketing-ganadores-2018","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=71916","title":{"rendered":"Premios Nacionales de Marketing 2018:  GP para Central Lechera Asturiana"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-71920 size-full\" title=\"Central-Lechera-Asturiana-Premios-Nacionales-de-Marketing-2018\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/06\/central-lechera-asturiana-Premios-Nacionales-de-Marketingjpg.jpg\" alt=\"Central Lechera Asturiana, Gran Premio en los Premios Nacionales de Marketing 2018. \" width=\"690\" height=\"400\" \/><\/p>\n<p><strong>La d\u00e9cima edici\u00f3n de los <a href=\"https:\/\/ipmark.com\/premios-nacionales-marketing-2018-lista-corta\/\">Premios Nacionales de Marketing<\/a> ha tenido a Central Lechera Asturiana como gran ganadora, a la que tambi\u00e9n se han sumado otras marcas como Estrella Damm, McDonald\u2019s, Fundaci\u00f3n Fundaci\u00f3n Affinity, Goyko Grill, LaLiga y Totto.<\/strong><\/p>\n<p>Con m\u00e1s de 50 a\u00f1os de historia, <a href=\"https:\/\/ipmark.com\/anunciantes-central-lechera-asturiana-50-anos\/\">Central Lechera Asturiana<\/a> ha sido reconocida por su \u201cfuerte apuesta para reforzar la reputaci\u00f3n de la marca, recuperando sus atributos basados en el compromiso con lo natural e incrementando su cuota dentro de un mercado muy competitivo\u201d.<\/p>\n<p>Junto a Central Lechera Asturiana, las <strong>compa\u00f1\u00edas galardonadas en los d\u00e9cimos Premios Nacionales de Marketing<\/strong> han sido:<\/p>\n<p>\u2022 Categor\u00eda Marca: Primer premio <strong>Estrella Damm<\/strong>; segundo para Cervezas La Virgen y tercero para Real Club Celta de Vigo.<\/p>\n<p>\u2022 Categor\u00eda Innovaci\u00f3n: Primer premio <strong>McDonald\u2019s<\/strong>; segundo para BBVA y tercero para Sanitas.<\/p>\n<p>\u2022 Categor\u00eda Marketing Social: Primer premio <strong>Fundaci\u00f3n Affinity<\/strong>; segundo para Fundaci\u00f3n A3 Media y tercero para Fundaci\u00f3n Ronald McDonald\u2019s.<\/p>\n<p>\u2022 Categor\u00eda Startups y Pymes: Primer premio <strong>Goiko Grill<\/strong>; segundo para Blink Learning y tercero para By Hours.<\/p>\n<p>\u2022 Categor\u00eda Internacionalizaci\u00f3n LATAM. Empresas espa\u00f1olas en LATAM: Primer premio <strong>LaLiga<\/strong>; segundo para Santander y tercero para 100 Montaditos.<\/p>\n<p>\u2022 Categor\u00eda Internacionalizaci\u00f3n LATAM. Empresas latinoamericanas en LATAM: Primer premio <strong>Totto<\/strong>; segundo para Grupo Bimbo y tercero para Pacari Chocolates.<\/p>\n<figure id=\"attachment_71917\" aria-describedby=\"caption-attachment-71917\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-71917 size-full\" title=\"Premios-Nacionales-de-Marketing-2018-ganadores\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/06\/Premios-Nacionales-de-Marketing-2018-ganadores.jpg\" alt=\"Central Lechera Asturiana se ha alzado con el m\u00e1ximo galard\u00f3n en la d\u00e9cima edici\u00f3n de los Premios Nacionales de Marketing. \" width=\"690\" height=\"400\" \/><figcaption id=\"caption-attachment-71917\" class=\"wp-caption-text\">Los ganadores de la d\u00e9cima edici\u00f3n de los Premios Nacionales de Marketing.<\/figcaption><\/figure>\n<p>Durante la ceremonia de entrega, celebrada en el Hip\u00f3dromo de la Zarzuela (Madrid) la noche del 7 de junio, tambi\u00e9n se reconoci\u00f3 a <strong>Cristina Burzako<\/strong>, directora de comunicaci\u00f3n y publicidad de Telef\u00f3nica Espa\u00f1a, e <strong>Ignacio Rivera<\/strong>, director general de Estrella Galicia, como Mejor Profesional de Marketing y L\u00edder Empresarial Impulsor del Marketing, respectivamente.<\/p>\n<p>As\u00ed mismo, el <strong>Premio Especial X Aniversario ha sido otorgado al \u201cFen\u00f3meno del F\u00fatbol Espa\u00f1ol<\/strong>, que engloba la labor profesional de muchas empresas, personas e instituciones, cuyas estrategias de marketing a corto, medio y largo plazo han sido muy efectivas y rentables a nivel nacional e internacional durante los \u00faltimos 10 a\u00f1os\u201d.<\/p>\n<p>La gala de entrega de premios, presentada por Andr\u00e9s Caparr\u00f3s, tuvo como eje central el marketing sostenible. Valent\u00edn Alfaya, quality and environment director de Ferrovial, y Antonio Casanova, presidente de Unilever Espa\u00f1a, expusieron las razones de la importancia de un marketing sostenible en el siglo XXI durante su intervenci\u00f3n y su compromiso de hacer crecer su negocio al tiempo que reduc\u00edan su impacto medioambiental.<\/p>\n<p>Los\u00a0<a href=\"http:\/\/www.asociacionmkt.es\/actividad\/premios-nacionales-de-marketing\/\">Premios Nacionales de Marketing<\/a>, organizados por la Asociaci\u00f3n de Marketing de Espa\u00f1a distinguen cada a\u00f1o aquellas estrategias de marketing que sobresalen por su innovaci\u00f3n y por la obtenci\u00f3n de resultados tangibles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La d\u00e9cima edici\u00f3n de los Premios Nacionales de Marketing ha tenido a Central Lechera Asturiana como gran ganadora, a la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-71916","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premios Nacionales de Marketing 2018: los ganadores-IPMARK<\/title>\n<meta name=\"description\" content=\"Central Lechera Asturiana ha sido la gran vencedora de la d\u00e9cima edici\u00f3n de los Premios Nacionales de Marketing, dedicada este a\u00f1o al marketing sostenible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=71916\" \/>\n<meta property=\"og:locale\" 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