{"id":71911,"date":"2018-06-07T14:33:40","date_gmt":"2018-06-07T12:33:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=71911"},"modified":"2018-06-07T14:33:40","modified_gmt":"2018-06-07T12:33:40","slug":"investigacion-mercado-espanoles-mundial-rusia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=71911","title":{"rendered":"Usos y costumbres de los espa\u00f1oles durante el Mundial"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-71912 size-full\" title=\"investigacion-de-mercado-comportamiento-espanoles-Mundial-2018\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/06\/investigacion-de-mercado-comportamiento-espanoles-Mundial-2018.jpg\" alt=\"Una investigaci\u00f3n de mercado ha analizado c\u00f3mo ser\u00e1 el comportamiento de los espa\u00f1oles durante los d\u00edas de celebraci\u00f3n del Mundial 2018. \" width=\"690\" height=\"400\" \/>Una <a href=\"https:\/\/ipmark.com\/marketing\/investigacion\/\">investigaci\u00f3n de mercado<\/a> ha analizado c\u00f3mo se comportar\u00e1n los consumidores espa\u00f1oles durante del Mundial 2018, un evento que seguir\u00e1n m\u00e1s del 52% de la poblaci\u00f3n, sobre todo a trav\u00e9s de la televisi\u00f3n (60%). Un 11% de los encuestados viajar\u00e1n a Rusia. <\/strong><\/p>\n<p>Pero las tradiciones no cambian f\u00e1cilmente, y el 76% de los espa\u00f1oles que se quedar\u00e1n aqu\u00ed ver\u00e1n los partidos en casa, con su familia (52%) o con amigos (43%).<\/p>\n<p>El <strong>ticket de compra del Mundial<\/strong> se ir\u00e1 sobre todo en comida y bebida y estar\u00e1 entre los 50 y los 100 euros. Durante los partidos se consumir\u00e1n sobre todo aperitivos (48%), refrescos (37%), comida r\u00e1pida (36%), cerveza (35%), comida m\u00e1s elaborada (24%), licores (9%) o destilados (7%). El 54% adquirir\u00e1 estos productos en grandes centros comerciales, un 33% en tiendas de barrio y otro 13% en apps o plataformas online.<\/p>\n<p><strong>La camiseta oficial<\/strong><\/p>\n<p>El <strong>art\u00edculo de compra preferido<\/strong> entre los espa\u00f1oles que van a seguir el Mundial es la camiseta oficial de la selecci\u00f3n (53%), seguido por la gorra (26%) y la bufanda (18%), seg\u00fan la <a href=\" https:\/\/ipmark.com\/wp-content\/uploads\/2018\/06\/Estudio-Mundial-de-Futbol-2018-espanoles-1.pdf\" rel=\"nofollow\">investigaci\u00f3n<\/a> de mercado llevada a cabo por la plataforma Ofertia. El medio de pago escogido por la mayor\u00eda para realizar las compras relacionadas con el Mundial es el efectivo (55%).<\/p>\n<p>Respecto a las <strong>apuestas<\/strong>, tan ligadas al deporte, solo el 24% de los encuestados tiene intenci\u00f3n de hacerlas durante el Mundial. De los que apuesten, un 45% lo har\u00e1 en casa con amigos y familia, un 36% con p\u00e1ginas de internet\u00a0 especializadas y solo un 19% en apps especializadas.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una investigaci\u00f3n de mercado ha analizado c\u00f3mo se comportar\u00e1n los consumidores espa\u00f1oles durante del Mundial 2018, un evento que seguir\u00e1n<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-71911","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Investigaci\u00f3n de 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