{"id":71905,"date":"2018-06-07T14:01:15","date_gmt":"2018-06-07T12:01:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=71905"},"modified":"2018-06-07T14:01:15","modified_gmt":"2018-06-07T12:01:15","slug":"agencia-de-publicidad-ogilvy-refundacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=71905","title":{"rendered":"Ogilvy se &#8216;refunda&#8217; e irrumpe en el negocio de la consultor\u00eda"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-71906 size-full\" title=\"agencia-de-publicidad-Ogilvy-refundacion\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/06\/Agencia-de-publicidad-Ogilvy-refundacion.jpg\" alt=\"La agencia de publicidad Ogilvy anuncia su refundaci\u00f3n y su entrega en el negocio de la consultor\u00eda. \" width=\"690\" height=\"278\" \/>La hist\u00f3rica <a href=\"https:\/\/ipmark.com\/agencias\/\">agencia de publicidad <\/a>anuncia la \u2018mayor transformaci\u00f3n de su historia\u2019 que afecta a su estructura organizativa global y simplifica su nomenclatura bajo una identidad com\u00fan y un mismo posicionamiento. En su \u2018Next chapter\u2019, Ogilvy tambi\u00e9n pone su primera pica en el negocio de la consultor\u00eda.<\/strong><\/p>\n<p>La revoluci\u00f3n digital y su impacto en la industria de la comunicaci\u00f3n y en el comportamiento del consumidor ha impulsado este <strong>proceso de \u201crefundaci\u00f3n\u201d de la agencia<\/strong>, cuyo discurso se inspira en la certeza de que \u201clas marcas importan m\u00e1s que nunca\u201d, bajo la estrategia paraguas \u2018Next chapter\u2019.<\/p>\n<p>\u201cEstamos dando un paso importante para satisfacer las necesidades cambiantes de nuestros clientes. Este paso redefine nuestra empresa y establece un nuevo modelo en una industria en la que estamos presentes desde hace 70 a\u00f1os.\u00a0Esta estructura pone a nuestros <strong>clientes en el centro<\/strong> de nuestra actividad y aporta un mayor valor para sus marcas en los pr\u00f3ximos a\u00f1os\u201d, ha se\u00f1alado <strong>John Seifert, chief executive del Grupo Ogilvy<\/strong>.<\/p>\n<p>Dicha estructura re\u00fane a las tres unidades de la agencia de publicidad -OgilvyOne, Ogilvy &amp; Mather Advertising y Ogilvy Public Relations- junto a varias subcategor\u00edas y marcas especializadas de la compa\u00f1\u00eda, bajo un solo nombre, Ogilvy, con un modelo similar de servicio al cliente y una sola cuenta de explotaci\u00f3n.<\/p>\n<p>A partir de ahora, Ogilvy estar\u00e1 representada por perfiles expertos o crafts que trabajan en seis especialidades o capabilities, con un nuevo sistema operativo:<\/p>\n<p>\u2022<strong> Crafts<\/strong>: Creative, Strategy, Delivery, Client Service, Data, Finance, Technology, Talent, Business Development, Marketing and Communications, Administrative y Production.<br \/>\n\u2022 <strong>Capabilities<\/strong>: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation y Partnerships.<\/p>\n<p>La agencia de publicidad tambi\u00e9n adopta un <strong>nuevo modelo de partnership<\/strong>, con el objetivo de dirigir y gestionar un modelo de negocio global totalmente integrado. As\u00ed mismo, una plataforma digital global renovada (Connect) asegurar\u00e1 el intercambio de conocimiento, desarrollo profesional y networking.<\/p>\n<p><strong>Agencia de consultor\u00eda<\/strong><\/p>\n<p>Aprovechando el \u00e9xito de OgilvyRED, la compa\u00f1\u00eda tambi\u00e9n pone en marcha una nueva agencia de consultor\u00eda, <strong>Ogilvy Consulting<\/strong>, que funcionar\u00e1 para todo el grupo y que se centrar\u00e1 en las \u00e1reas de Consultor\u00eda de Transformaci\u00f3n Digital, Crecimiento, Dise\u00f1o de Negocio e Innovaci\u00f3n.<\/p>\n<p>Por \u00faltimo, el nuevo logotipo de <a href=\" http:\/\/www.ogilvy.es\/\" rel=\"nofollow\">Ogilvy<\/a> quiere transmitir los valores de agilidad, colaboraci\u00f3n y conexi\u00f3n. El <strong>ic\u00f3nico rojo Ogilvy<\/strong> ha evolucionado hacia un Pantone m\u00e1s brillante y se ha agregado una paleta secundaria de colores con el gris, rosa, azul y amarillo como protagonistas para enfatizar el deseo de la compa\u00f1\u00eda de modernizarse, al tiempo que mantiene su fuerte herencia. Las fuentes tipogr\u00e1ficas de Ogilvy tambi\u00e9n han sido personalizadas: Ogilvy Serif y Ogilvy Sans.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La hist\u00f3rica agencia de publicidad anuncia la \u2018mayor transformaci\u00f3n de su historia\u2019 que afecta a su estructura organizativa global y<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-71905","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agencia de publicidad Ogilvy entre en el negocio de la consultor\u00eda-IPMARK<\/title>\n<meta name=\"description\" content=\"La agencia de publicidad Ogilvy anuncia su refundaci\u00f3n global y su incursi\u00f3n en el negocio de la consultor\u00eda con la creaci\u00f3n de Ogivy Consulting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=71905\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agencia de publicidad Ogilvy entre en el negocio de la consultor\u00eda-IPMARK\" \/>\n<meta property=\"og:description\" content=\"La agencia de publicidad Ogilvy anuncia su refundaci\u00f3n global y su incursi\u00f3n en el negocio de la consultor\u00eda con la creaci\u00f3n de Ogivy Consulting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=71905\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-07T12:01:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/06\/Agencia-de-publicidad-Ogilvy-refundacion.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=71905#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=71905\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Ogilvy se &#8216;refunda&#8217; 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