{"id":7184,"date":"2008-07-30T00:17:48","date_gmt":"2008-07-30T00:17:48","guid":{"rendered":"https:\/\/ipmark.com\/el-rasca-nuevo-juego-de-la-once\/"},"modified":"2008-07-30T00:17:48","modified_gmt":"2008-07-30T00:17:48","slug":"el-rasca-nuevo-juego-de-la-once","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=7184","title":{"rendered":"El Rasca, nuevo juego de la once"},"content":{"rendered":"

Esta loter\u00eda se basa en una mec\u00e1nica conocida como de \u201crasca y gana\u201d en la que el cliente tiene que rascar una parte del boleto para probar su suerte. La ONCE tiene una previsi\u00f3n de ventas para este a\u00f1o de 152 millones de euros.<\/p>\n

El lanzamiento de la nueva loter\u00eda cuenta con el apoyo de una campa\u00f1a creada por Delvico, que se est\u00e1 difundiendo en televisi\u00f3n, radio, Internet y soportes exteriores.<\/p>\n

Al tratarse de un producto novedoso, la ONCE ha elegido un c\u00f3digo creativo muy diferente a los utilizados hasta ahora. Los protagonistas de las diferentes ejecuciones son unos duendes que personalizan los millones de premios que ofrece El Rasca de la ONCE.<\/p>\n","protected":false},"excerpt":{"rendered":"

Esta loter\u00eda se basa en una mec\u00e1nica conocida como de \u201crasca y gana\u201d en la que el cliente tiene que<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-7184","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"\nEl Rasca, nuevo juego de la once - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=7184\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Rasca, nuevo juego de la once - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Esta loter\u00eda se basa en una mec\u00e1nica conocida como de \u201crasca y gana\u201d en la que el cliente tiene que\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=7184\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2008-07-30T00:17:48+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=7184#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=7184\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"El Rasca, nuevo juego de la once\",\"datePublished\":\"2008-07-30T00:17:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=7184\"},\"wordCount\":127,\"commentCount\":0,\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=7184\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=7184\",\"name\":\"El Rasca, nuevo juego de la once - 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