{"id":71011,"date":"2018-05-04T12:49:50","date_gmt":"2018-05-04T10:49:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=71011"},"modified":"2018-05-04T12:49:50","modified_gmt":"2018-05-04T10:49:50","slug":"branded-content-10-10-bcma","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=71011","title":{"rendered":"Branded content: diez casos expuestos por sus autores"},"content":{"rendered":"
\"Cartel
Cartel de la segunda edici\u00f3n de 10×10 BCMA.<\/figcaption><\/figure>\n

El 8 de mayo se celebra en Madrid la segunda edici\u00f3n de 10×10 BCMA, una jornada profesional organizada por la Branded Content Marketing Association (BCMA) en la que se expondr\u00e1n 10 casos de \u00e9xito de branded content<\/a>, contados en 10 minutos cada uno. La cita es en la Torre Bankia, en Madrid, de seis a ocho de la tarde. La entrada es gratuita.<\/strong><\/p>\n

Los 10 casos que se expondr\u00e1n en la jornada son<\/strong>:<\/p>\n

1.\u00a0\u201cAzul o rosa\u201d\u00a0<\/strong>(Merck), presentado por\u00a0Zond TV.<\/strong><\/p>\n

2.\u00a0\u201cCampus OMEN by HP\u201d,\u00a0<\/strong>presentado por\u00a0PHD.<\/strong><\/p>\n

3. \u201cCinerg\u00eda\u201d<\/strong>, presentado por\u00a0Gas Natural Fenosa.<\/strong><\/p>\n

4.\u00a0\u201cCu\u00e1nto, m\u00e1s all\u00e1 del dinero\u201d,\u00a0<\/strong>presentado por\u00a0Banco Santander.<\/strong><\/p>\n

5. \u201cElectric love\u201d\u00a0<\/strong>(Smart), presentado por\u00a0Contrapunto BBDO.<\/strong><\/p>\n

6.\u00a0\u201cLa noche (de verano) es joven\u201d\u00a0<\/strong>(Est\u00e9e Lauder), presentado por\u00a0Cond\u00e9 Nast Stories.<\/strong><\/p>\n

7. \u201cLa peste\u201d<\/strong>, presentado por\u00a0Movistar + \/ El Ca\u00f1onazo Transmedia.<\/strong><\/p>\n

8. \u201cReciclando versos\u201d<\/strong> (Ecovidrio), presentado por\u00a0DIP 360\u00b0.<\/strong><\/p>\n

9. \u201cViajeras con B\u201d\u00a0<\/strong>(B the Travel Brand), presentado por\u00a0Secuoya Nexus.<\/strong><\/p>\n

10. \u201cVuelve a hablar de deporte\u201d\u00a0<\/strong>(Mitsubishi), presentado por\u00a0Jokey Monkey.<\/strong><\/p>\n

La entrada es gratuita<\/strong> y se puede solicitar en la web de la BCMA<\/a>.<\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

El 8 de mayo se celebra en Madrid la segunda edici\u00f3n de 10×10 BCMA, una jornada profesional organizada por la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-71011","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"\nBranded content: segunda edici\u00f3n 10x10 BCMA<\/title>\n<meta name=\"description\" content=\"Jornada profesional en la que se expondr\u00e1n diez casos de \u00e9xito de branded content, explicados por sus autores. 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