{"id":70844,"date":"2018-04-26T17:50:50","date_gmt":"2018-04-26T15:50:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=70844"},"modified":"2018-04-26T17:50:50","modified_gmt":"2018-04-26T15:50:50","slug":"begona-elices-presidenta-anunciantes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=70844","title":{"rendered":"Bego\u00f1a Elices, presidenta de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes"},"content":{"rendered":"<figure id=\"attachment_70845\" aria-describedby=\"caption-attachment-70845\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-70845 size-full\" title=\"Bego\u00f1a-Elices-presidenta-Asociacion-Espa\u00f1ola-Anunciantes.\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/04\/Bego\u00f1a-Elices-presidenta-Asociacion-Espanola-Anunciantes.jpg\" alt=\"Bego\u00f1a Elices, directora general de comunicaci\u00f3n y presidencia de Repsol, ha sido elegida nueva presidenta de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes (aea).\" width=\"690\" height=\"400\" \/><figcaption id=\"caption-attachment-70845\" class=\"wp-caption-text\">Bego\u00f1a Elices.<\/figcaption><\/figure>\n<p><strong>Bego\u00f1a Elices, directora general de comunicaci\u00f3n y presidencia de Repsol, ha sido elegida nueva presidenta de la Asociaci\u00f3n Espa\u00f1ola de <a href=\"https:\/\/ipmark.com\/marketing\/anunciantes\/\">Anunciantes<\/a> (aea), cargo en el que sucede a Jaime Lobera, VP Central Marketing\u00a0de Sigma Alimentos, \u00a0una vez concluido su mandato. Lobera presidir\u00e1 el jurado de la 20 edici\u00f3n de los Premios a la Eficacia, cuya ceremonia de entrega tendr\u00e1 lugar el 25 de octubre de 2018.\u00a0<\/strong><\/p>\n<p>Durante la celebraci\u00f3n de la \u00a053 Asamblea General de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes, que se ha celebrado el 26 de abril en la madrile\u00f1a sede de la CEOE,\u00a0 tambi\u00e9n se ha renovado su <strong>consejo directivo<\/strong>, que ha quedado constituido por las siguientes compa\u00f1\u00edas: ANEFP (Autocuidado de la Salud), Asociaci\u00f3n Espa\u00f1ola de Fabricantes de Juguetes, BBVA, BP Oil Espa\u00f1a, Bacard\u00ed Espa\u00f1a,\u00a0 Banco Santander, Bankia, Campofr\u00edo Food Group, Central Lechera Asturiana, Cepsa, Coca Coca Espa\u00f1a, Danone, El Corte Ingl\u00e9s, Endesa, Ferrero Ib\u00e9rica, Gallina Blanca, Gas Natural Fenosa, Henkel Ib\u00e9rica, Iberdrola, Idilia Foods, ING Direct, Kia Motors Iberia, L`Oreal Espa\u00f1a, LaLiga, Mahou-San Miguel, McDonald`s Espa\u00f1a, Nestl\u00e9 Espa\u00f1a, Nintendo Ib\u00e9rica, Procter &amp; Gamble Espa\u00f1a, Repsol, Samsung Electronics Iberia, Telef\u00f3nica, Telepizza, Toyota y Vodafone.\u00a0 Como representante de los socios colaboradores, Teads, y del Consejo Asesor, Marcos de Quinto.<\/p>\n<p style=\"font-weight: 400;\">La aea tambi\u00e9n ha recibido \u00a0a <strong>22 nuevos socios<\/strong>, 18 de n\u00famero: Arriaga Asociados, Banco Cetelem, Cervezas Ambar, Conforama Espa\u00f1a, Correos, Coty Spain, Chocolates Lacasa, Ecovidrio, GenesisCare, Grupo Vips, Grupo Lactalis, LaLiga, M\u00e1sM\u00f3vil, Omega Pharma, Parques Reunidos, Salus Floradix Espa\u00f1a, Teka, y Wiliam Hill. Y 4 colaboradores: CuAd (Cuantitative Advertising), Fox Networks Group Espa\u00f1a, Glocally, y ODEC.<\/p>\n<figure id=\"attachment_70865\" aria-describedby=\"caption-attachment-70865\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-70865 size-full\" title=\"Consejo-Directivo-Asociacion-Espa\u00f1ola-Anunciantes-2018\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/04\/Consejo-Directivo-Asociacion-Espa\u00f1ola-Anunciantes-2018.jpg\" alt=\"Fotograf\u00eda de grupo de los miembros del Consejo Directivo de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes (aea) tras la celebraci\u00f3n de su 53 Asamblea General. \" width=\"690\" height=\"400\" \/><figcaption id=\"caption-attachment-70865\" class=\"wp-caption-text\">Los miembros del Consejo Directivo de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes (aea).<\/figcaption><\/figure>\n<p style=\"font-weight: 400;\">Igualmente se han expuesto tanto las acciones realizadas en el ejercicio reci\u00e9n concluido, as\u00ed como las l\u00edneas de futuro encaminadas al desarrollo de la <strong>Comisi\u00f3n de Industria Publicitaria en Espa\u00f1a<\/strong> creando est\u00e1ndares y controles y trabajando en la seguridad de la marca, fraude y transparencia. Asimismo, dirigidas a determinar, junto a otros miembros de la industria, el mejor sistema de medici\u00f3n digital; a potenciar los Premios a la Eficacia como modelos de \u00e9xito empresarial; a continuar con el <strong>Observatorio de la Publicidad en Espa\u00f1a<\/strong> cuyos datos evidencian la importancia econ\u00f3mica de la comunicaci\u00f3n comercial; a seguir defendiendo la competencia del mercado con el an\u00e1lisis, vigilancia y control de los diferentes agentes de la industria; y a estrechar lazos con otras instituciones europeas en la labor de lobby y seguimiento legislativo, entre otras prioridades.<\/p>\n<p style=\"font-weight: 400;\">En la asamblea, que se ha desarrollado bajo el lema\u00a0\u201cLa mejor comunicaci\u00f3n comercial\u201d se ha presentado, asimismo, el 20 aniversario de los Premios a la Eficacia, con el nuevo Jurado 2018 presidido por Jaime Lobera,\u00a0VP Central Marketing de Sigma Alimentos de Campofr\u00edo Food Group,\u00a0y se ha anunciado la celebraci\u00f3n de la Gala de Entrega de Premios para el d\u00eda 25 de octubre en el Teatro Real.<\/p>\n<p style=\"font-weight: 400;\"><strong>Comit\u00e9 Ejecutivo<\/strong><\/p>\n<p style=\"font-weight: 400;\">El Comit\u00e9 Ejecutivo de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes (aea) queda integrado por:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Repso<\/strong>l: Bego\u00f1a\u00a0Elices\u00a0(presidenta).<\/li>\n<li style=\"font-weight: 400;\"><strong>BBVA<\/strong>: Rosa Men\u00e9ndez<\/li>\n<li style=\"font-weight: 400;\"><strong>L&#8217;Oreal<\/strong>: Javier L\u00f3pez Zafra<\/li>\n<li style=\"font-weight: 400;\"><strong>Danone<\/strong>: Carles Bosch<\/li>\n<li style=\"font-weight: 400;\"><strong>Iberdrola<\/strong>: Luis G\u00f3mez<\/li>\n<li style=\"font-weight: 400;\"><strong>Mahou-San Miguel<\/strong>: Alberto J. Velasco<\/li>\n<li style=\"font-weight: 400;\"><strong>Coca-Cola<\/strong>: Ana Castro<\/li>\n<li style=\"font-weight: 400;\"><strong>El Corte Ingl\u00e9s<\/strong>: Francisco Javier Aguado<\/li>\n<li style=\"font-weight: 400;\"><strong>Kia Motors<\/strong>: Ricardo de Diego<\/li>\n<li style=\"font-weight: 400;\"><strong>Campofr\u00edo Food Group<\/strong>: Jaime Lobera<\/li>\n<li style=\"font-weight: 400;\"><strong>ING<\/strong>: Mar\u00eda Alonso<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Bego\u00f1a Elices, directora general de comunicaci\u00f3n y presidencia de Repsol, ha sido elegida nueva presidenta de la Asociaci\u00f3n Espa\u00f1ola de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,44],"tags":[],"class_list":["post-70844","post","type-post","status-publish","format-standard","hentry","category-marcas","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bego\u00f1a Elices, presidenta Asociaci\u00f3n Espa\u00f1ola Anunciantes-IPMARK<\/title>\n<meta name=\"description\" content=\"Bego\u00f1a Elices, directora general de comunicaci\u00f3n y presidencia de Repsol, sucede a Jaime Lobera al frente de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=70844\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bego\u00f1a Elices, presidenta Asociaci\u00f3n Espa\u00f1ola Anunciantes-IPMARK\" \/>\n<meta property=\"og:description\" content=\"Bego\u00f1a Elices, directora general de comunicaci\u00f3n y presidencia de Repsol, sucede a Jaime Lobera al frente de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=70844\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-26T15:50:50+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=70844#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=70844\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Bego\u00f1a Elices, presidenta de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes\",\"datePublished\":\"2018-04-26T15:50:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=70844\"},\"wordCount\":609,\"commentCount\":0,\"articleSection\":[\"Marcas\",\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=70844\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=70844\",\"name\":\"Bego\u00f1a Elices, presidenta Asociaci\u00f3n Espa\u00f1ola Anunciantes-IPMARK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"datePublished\":\"2018-04-26T15:50:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Bego\u00f1a Elices, directora general de comunicaci\u00f3n y presidencia de Repsol, sucede a Jaime Lobera al frente de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=70844#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=70844\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=70844#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bego\u00f1a Elices, presidenta de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bego\u00f1a Elices, presidenta Asociaci\u00f3n Espa\u00f1ola Anunciantes-IPMARK","description":"Bego\u00f1a Elices, directora general de comunicaci\u00f3n y presidencia de Repsol, sucede a Jaime Lobera al frente de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=70844","og_locale":"es_ES","og_type":"article","og_title":"Bego\u00f1a Elices, presidenta Asociaci\u00f3n Espa\u00f1ola Anunciantes-IPMARK","og_description":"Bego\u00f1a Elices, directora general de comunicaci\u00f3n y presidencia de Repsol, sucede a Jaime Lobera al frente de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes.","og_url":"https:\/\/ipmark.com\/?p=70844","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2018-04-26T15:50:50+00:00","author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=70844#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=70844"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Bego\u00f1a Elices, presidenta de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes","datePublished":"2018-04-26T15:50:50+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=70844"},"wordCount":609,"commentCount":0,"articleSection":["Marcas","Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=70844","url":"https:\/\/ipmark.com\/?p=70844","name":"Bego\u00f1a Elices, presidenta Asociaci\u00f3n Espa\u00f1ola Anunciantes-IPMARK","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"datePublished":"2018-04-26T15:50:50+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Bego\u00f1a Elices, directora general de comunicaci\u00f3n y presidencia de Repsol, sucede a Jaime Lobera al frente de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=70844#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=70844"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=70844#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Bego\u00f1a Elices, presidenta de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/70844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=70844"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/70844\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=70844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=70844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=70844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}