{"id":70812,"date":"2018-04-27T11:33:52","date_gmt":"2018-04-27T09:33:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=70812"},"modified":"2018-04-27T11:33:52","modified_gmt":"2018-04-27T09:33:52","slug":"branding-supperstudio-don-bocarte","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=70812","title":{"rendered":"Supperstudio redise\u00f1a la marca de conservas gourmet Don Bocarte"},"content":{"rendered":"<figure id=\"attachment_70813\" aria-describedby=\"caption-attachment-70813\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-70813 size-full\" title=\"Branding-Supperstudio-Don-Bocarte\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/04\/Branding-Supperstudio-Don-Bocarte.jpg\" alt=\"Branding-Supperstudio-Don-Bocarte\" width=\"690\" height=\"400\" \/><figcaption id=\"caption-attachment-70813\" class=\"wp-caption-text\">Imagen del nuevo envase de Don Bocarte, realizado por la agencia Supperstudio.<\/figcaption><\/figure>\n<p><strong>La agencia de <a href=\"https:\/\/ipmark.com\/marketing\/branding\/\">branding <\/a>y packaging Supperstudio ha realizado el nuevo packaging de Don Bocarte, empresa de conservas gourmet, que presenta las anchoas como si fuesen pinturas. Las ilustraciones de producto refuerzan ese posicionamiento premium de la marca, caracterizada por la calidad y la selecci\u00f3n de sus productos. <\/strong><\/p>\n<p>El nuevo packaging\u00a0fue galardonado con un oro en la \u00faltima edici\u00f3n de los Best Award, premios que reconocen la excelencia del marketing alimentario,\u00a0y\u00a0que se entregaron en Barcelona el pasado 18 de abril.<\/p>\n<p>Sobre la idea \u201cArte en el paladar\u201d, la agencia desarroll\u00f3 este concepto de dise\u00f1o con el objetivo de fortalecer la personalidad de la marca y actualizar su propuesta de valor.<\/p>\n<p>El portafolio de Don Bocarte est\u00e1 dividido en cuatro segmentos: cl\u00e1sico, elaborados con aceite de oliva ecol\u00f3gico, selecci\u00f3n y alta restauraci\u00f3n. El uso de un color para cada uno y una estructura com\u00fan ayudan a hacer mancha en el lineal al tiempo que aseguraran el f\u00e1cil reconocimiento por parte del consumidor.<\/p>\n<p>En la parte trasera de los estuches, la informaci\u00f3n sobre el modo de captura, el origen del producto o las recetas, por ejemplo, refuerzan la conexi\u00f3n racional de la marca con el consumidor.<\/p>\n<p>Adem\u00e1s de la nueva l\u00ednea de packaging, este proyecto incluye el restyling de la marca, que se sofistica para conectar con el p\u00fablico de una forma m\u00e1s sencilla y actual.<\/p>\n<p>Los trabajos de la agencia multidisciplinar <a href=\" https:\/\/supperstudio.com\/\" rel=\"nofollow\">Supperstudio<\/a> han sido reconocidos con numerosos premios tanto a nivel nacional como internacional, como los Vertex, D&amp;AD, German Design Awards, Laus, FAB, Best Awards, El Sol o los Pentawards, donde la compa\u00f1\u00eda lleg\u00f3 a ser reconocida como mejor agencia de dise\u00f1o de alimentaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de branding y packaging Supperstudio ha realizado el nuevo packaging de Don Bocarte, empresa de conservas gourmet, que<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,44],"tags":[],"class_list":["post-70812","post","type-post","status-publish","format-standard","hentry","category-branding","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding: Supperstudio redise\u00f1a el packaging de Don Bocarte<\/title>\n<meta name=\"description\" content=\"La agencia de branding y packaging Supperstudio ha realizado el nuevo packaging de Don Bocarte, empresa de conservas gourmet.\" \/>\n<meta name=\"robots\" content=\"index, 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