{"id":70741,"date":"2018-04-24T16:41:49","date_gmt":"2018-04-24T14:41:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=70741"},"modified":"2018-04-24T16:41:49","modified_gmt":"2018-04-24T14:41:49","slug":"inversion-publicitaria-2018-prevision-infoadex","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=70741","title":{"rendered":"La inversi\u00f3n publicitaria decrece un 1,9% en el primer trimestre de 2018"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-70742\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/04\/Inversion-Publicitaria-Infoadex-Primer-Trimestre-2018.jpg\" alt=\"Inversion-Publicitaria-Infoadex-Primer-Trimestre-2018\" width=\"692\" height=\"352\" \/><\/p>\n<p><strong>En los tres primeros meses de 2018, la<a href=\"https:\/\/ipmark.com\/tag\/inversion-publicitaria\/\"> inversi\u00f3n publicitaria<\/a> en medios convencionales decreci\u00f3 un 1,9%, al pasar de los 979,5 millones de 2017 a los 960,8 millones de 2018, seg\u00fan Infoadex. De los medios analizados, solo crece la inversi\u00f3n en internet (11,4%), el cine (1,8%) y la radio (0,6%); en el resto, baja. <\/strong><\/p>\n<p>Televisi\u00f3n, el primer medio por volumen de inversi\u00f3n publicitaria, registra un decremento del 4,1%, y su inversi\u00f3n en los primeros tres meses del a\u00f1o se sit\u00faa en 501,8 millones de euros. De los tipos de televisiones analizados por Infoadex, solo crece la inversi\u00f3n en los canales de pago, un 11,8%, mientras que desciende en el resto: un 4,5% en los canales nacionales en abierto y un 9,6% en los auton\u00f3micos.<\/p>\n<p>Internet, el segundo medio por su valor absoluto de inversi\u00f3n publicitaria, logra un aumento del 11,4%, por lo que su inversi\u00f3n se eleva a 144,9 millones de euros. Y diarios, el tercer medio por inversi\u00f3n, baja un 7,8% y registra una inversi\u00f3n de 101,1 millones.<\/p>\n<p>El cuarto medio por volumen de inversi\u00f3n es la radio que, con una inversi\u00f3n trimestral de 87,7 millones, consigue un incremento del 0,6%. Exterior, con una bajada del 0,2%, alcanza una inversi\u00f3n de 66,2 millones de euros. Las revistas, con 48,1 millones, presenta un decremento del 6,8%. Los suplementos y dominicales bajan un 10,9%, lo que se traduce en una inversi\u00f3n de 5,2 millones de euros. Y el cine registra una inversi\u00f3n de 5,9 millones, lo que supone un incremento del 1,8%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los tres primeros meses de 2018, la inversi\u00f3n publicitaria en medios convencionales decreci\u00f3 un 1,9%, al pasar de los<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-70741","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inversi\u00f3n publicitaria 2018: cae un 1,9% en medios convencionales<\/title>\n<meta name=\"description\" content=\"Seg\u00fan los datos de Infoadex, el primer trimestre de 2018 se cerr\u00f3 con una ca\u00edda del 1,9% en la 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