{"id":70619,"date":"2018-04-19T10:00:43","date_gmt":"2018-04-19T08:00:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=70619"},"modified":"2018-04-19T10:00:43","modified_gmt":"2018-04-19T08:00:43","slug":"inteligencia-artificial-debate-la-fede","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=70619","title":{"rendered":"El III Combate del Siglo de La FEDE enfrenta a la inteligencia artificial con las ciencias de la conducta"},"content":{"rendered":"<p><strong class=\"alignnone\" title=\"inteligencia-artificial-combate-del-siglo-LA-FEDE\"><img decoding=\"async\" class=\"alignleft size-full wp-image-70625\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/04\/Inteligencia-Artificial-Combate-Siglo_La-Fede.jpg\" alt=\"Inteligencia-Artificial-Combate-Siglo_La-Fede\" width=\"347\" height=\"590\" \/>La<a href=\"https:\/\/ipmark.com\/inteligencia-artificial-entrevistas-ipmark\/\"> inteligencia artificial<\/a> y las ciencias de la conducta, frente a frente. El III Combate del Siglo, organizado por La FEDE, con motivo de su Asamblea General, est\u00e1 servido. La cita es el pr\u00f3ximo 27 de abril.<\/strong><\/p>\n<p>\u00bf<strong>Sigmund Freud frente a Hal 9000<\/strong>? \u00bfIv\u00e1n P\u00e1vlov frente a Alan Turing? Hipot\u00e9ticos y apasionantes debates que no llegaron a producirse, pero que ahora podemos imaginar en pleno siglo XXI, con la lucha entre \u201c<strong>Dr. Emotions vs Ms. Artificial Intelligence<\/strong>\u201d, que protagonizan el III Combate del Siglo que organiza La FEDE-Federaci\u00f3n de Empresas de Publicidad y Comunicaci\u00f3n, en coincidencia con su Asamblea General.<\/p>\n<p>Bajo ese t\u00edtulo se resume el enfrentamiento de las dos \u00e1reas de avance cient\u00edfico que m\u00e1s influencia pueden tener en el desarrollo del marketing y la comunicaci\u00f3n comercial en los pr\u00f3ximos a\u00f1os: la inteligencia artificial (IA) y las ciencias de la conducta, etiqueta bajo la que se encuadran disciplinas como el neuromarketing o el llamado behavioral economics.<\/p>\n<p><strong>Dos equipos de alto nivel<\/strong><\/p>\n<p>Siguiendo el formato con el que empez\u00f3 este evento, se han formado dos equipos que defender\u00e1n sus posiciones, en este caso, a partir de la pregunta: \u201c<strong>\u00bfEn cu\u00e1l de estas dos \u00e1reas cient\u00edficas conviene invertir para mejorar la eficacia del marketing?<\/strong>\u201d.<\/p>\n<p>El equipo de Dr. Emotions lo forman <strong>Juan Gra\u00f1a, CEO de Neurologyca<\/strong>, compa\u00f1\u00eda espa\u00f1ola de neurociencia aplicada al marketing, y <strong>David Brabender, general manager de Your Firts Sport Marketing<\/strong>, como usuario del neuromarketing.<\/p>\n<p>El d\u00fao defensor de Ms. AI est\u00e1 compuesto por <strong>Manuel Delgado Tenorio, cofundador de Leads Origins<\/strong>, empresa especializada en inteligencia aplicada a los datos, y <strong>Mariam P\u00e9rez Bazo, digital marketing director de Omnitel<\/strong> y usuaria de <a href=\"https:\/\/ipmark.com\/digital-talent-inteligencia-artificial-video\/\">inteligencia artificial<\/a>.<\/p>\n<p>Ambos equipos defender\u00e1n su postura en una intervenci\u00f3n inicial de diez minutos, e ir\u00e1n despu\u00e9s contestando alternativamente a cinco preguntas planteadas por el \u00e1rbitro del combate, Jos\u00e9 Carlos Guti\u00e9rrez, vicepresidente de La FEDE.<\/p>\n<p>Tras el debate, un jurado formado por profesionales y prensa especializada decidir\u00e1 un ganador.<\/p>\n<p>El <a href=\" https:\/\/www.youtube.com\/watch?v=cvhZ4NsZ5D8&amp;feature=youtu.be\" rel=\"nofollow\">III Combate del Siglo<\/a> se celebrar\u00e1 en la sala Open Talk (Francisco Ricci 11) de Madrid, el pr\u00f3ximo 27 de abril a las 12.00 de la ma\u00f1ana.<\/p>\n<p>En las dos ediciones anteriores, Dr. Creat (mensajes) venci\u00f3 a Mr.Data (datos), en un enfrentamiento del que el pr\u00f3ximo combate puede verse como una revancha elevada a la ciencia; y en 2017 Markcom derrot\u00f3 a Dirkom, en otro apasionante debate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La inteligencia artificial y las ciencias de la conducta, frente a frente. El III Combate del Siglo, organizado por La<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-70619","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inteligencia artificial vs conductismo: Combate del Siglo en La FEDE<\/title>\n<meta name=\"description\" content=\"La inteligencia artificial y las ciencias de la conducta protagonizan el III Combate del Siglo, un espacio para el debate organizado por La Fede\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=70619\" \/>\n<meta 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