{"id":70535,"date":"2018-04-17T13:12:12","date_gmt":"2018-04-17T11:12:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=70535"},"modified":"2018-04-17T13:12:12","modified_gmt":"2018-04-17T11:12:12","slug":"best-awards-gallina-blanca-premio","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=70535","title":{"rendered":"Premio a la Excelencia en Marketing para Gallina Blanca en los Best Awards"},"content":{"rendered":"<figure id=\"attachment_70538\" aria-describedby=\"caption-attachment-70538\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-70538 size-full\" title=\"Best-Awards-2018-Gallina-Blanca-Premio-Excelencia-Marketing\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/04\/Best-Awards-2018-Gallina-Blanca-Premio-Excelencia-Marketing.jpg\" alt=\"Gallina Blanca, una de las marcas espa\u00f1olas m\u00e1s ic\u00f3nicas, recibe el Premio Especial a la Excelencia en Marketing en los Best Awards 2018. \" width=\"690\" height=\"400\" \/><figcaption id=\"caption-attachment-70538\" class=\"wp-caption-text\">Gallina Blanca recibi\u00f3 la Palma de Oro del Festival de Cine Publicitario de Venecia en 1959 con \u00abStreaptease de la gallina\u00bb.<\/figcaption><\/figure>\n<p><strong>Durante la gala de los <\/strong><strong><a href=\"http:\/\/bestawards.marketing\/\">Best Awards<\/a> 2018, que se celebra esta noche en Barcelona, Gallina Blanca recibir\u00e1\u00a0 el trofeo especial a la Excelencia en Marketing durante su trayectoria, que cada dos a\u00f1os otorga el comit\u00e9 organizador de estos premios de marketing alimentario que convoca anualmente Ediciones y Estudios, editora de las revistas <a href=\"https:\/\/ipmark.com\/\">IPMARK<\/a>,\u00a0<a style=\"font-style: inherit; font-weight: inherit;\" href=\"https:\/\/www.distribucionactualidad.com\/\">DA\/Retail<\/a>\u00a0y\u00a0<a style=\"font-style: inherit; font-weight: inherit;\" href=\"http:\/\/www.restauracionnews.com\/\">Restauraci\u00f3n News<\/a>. <\/strong><\/p>\n<p><a href=\"https:\/\/www.gallinablanca.es\/\">Gallina Blanca<\/a>, que recientemente ha cumplido 80 a\u00f1os de historia, es <strong>una de nuestras\u00a0marcas m\u00e1s ic\u00f3nicas. En el a\u00f1o\u00a0 1937, en plena Guerra Civil, lanz\u00f3 los primeros cubitos de caldo concentrado con el objetivo de a\u00f1adir sabor a los guisos m\u00e1s humildes. Pero hay m\u00e1s hitos rese\u00f1ables en las\u00a0ocho d\u00e9cadas de historia de esta marca que tambi\u00e9n ha dejado una importante huella publicitaria.<\/strong><\/p>\n<figure id=\"attachment_70539\" aria-describedby=\"caption-attachment-70539\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-70539 size-full\" title=\"Best-Awards-2018-Gallina-Blanca-Excelencia-Marketing\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/04\/Best-Awards-Gallina-Blanca-Cubitos-Caldo.jpg\" alt=\"Gallina Blanca, con ocho d\u00e9cadas de historia, recibe el Premio Especial a la Excelencia en Marketing en la edici\u00f3n 2018 de los Best Awards. \" width=\"345\" height=\"427\" \/><figcaption id=\"caption-attachment-70539\" class=\"wp-caption-text\">Gallina Blanca lanz\u00f3 los primeros cubitos de caldo concentrado en 1937.<\/figcaption><\/figure>\n<p>Tras los\u00a0<strong style=\"font-style: inherit;\">cubitos Avecrem<\/strong>, llegaron las \u00a0populares \u201csopas de sobre\u201d (1957), el caldo en \u00a0brik (2000), la gama de fideos orientales\u00a0<strong style=\"font-style: inherit;\">Yatekom<\/strong>o (2013) o el Avecrem D\u00fao (2016).<\/p>\n<p>Gallina Blanca, adem\u00e1s, fue uno de las primeras empresa de nuestro pa\u00eds en lanzarse a buscar nuevos mercados. Su\u00a0 <strong>expansi\u00f3n internacional<\/strong> \u00a0empez\u00f3 hace m\u00e1s de 40 a\u00f1os en \u00c1frica; despu\u00e9s sigui\u00f3 en Rusia, y ya en el 2000 desembarc\u00f3 en\u00a0 diferentes pa\u00edses europeos. Recientemente ha reforzado de \u00a0nuevo su \u00a0posici\u00f3n en \u00a0\u00c1frica con \u00a0la \u00a0compra de marcas referentes en varios pa\u00edses estrat\u00e9gicos de este continente. Como embri\u00f3n del grupo\u00a0internacional<strong style=\"font-style: inherit;\">\u00a0GBfoods<\/strong>, la compa\u00f1\u00eda est\u00e1 \u00a0presente en \u00a0m\u00e1s de \u00a050 pa\u00edses: en \u00a0Europa (Espa\u00f1a, Italia, Holanda, Rusia y Rep\u00fablicas del CIS) y en el continente africano y Oriente Medio a trav\u00e9s de marcas como \u00a0Gallina Blanca, Star, Grand\u2019Italia, Jumbo y Gino.<\/p>\n<p><strong style=\"font-style: inherit;\">Pioneros de la publicidad<\/strong><\/p>\n<p>Como anunciante, Gallina Blanca tambi\u00e9n fue pionera en el uso de la radio y la televisi\u00f3n y ha protagonizado momentos de gloria a la publicidad espa\u00f1ola como\u00a0el\u00a0<a style=\"font-style: inherit; font-weight: inherit;\" href=\"https:\/\/www.youtube.com\/watch?v=IvyNlJwffX0\">striptease de la Gallina<\/a>, que \u00a0recibi\u00f3 la\u00a0<strong style=\"font-style: inherit;\">Palma de Oro del Festival de Cine Publicitario<\/strong>\u00a0de Venecia, \u00a0o los \u00a0esl\u00f3ganes publicitarios tan recordados como \u00a0el de \u201cGallina vieja hace buen caldo, Gallina Blanca lo hace mejor\u201d, el \u201cAdi\u00f3s, que le vaya bien, que le sirvan Avecrem!\u201d, o los m\u00e1s populares \u201c<strong style=\"font-style: inherit;\">Chup, chup, Avecrem<\/strong>\u201d, \u201c\u00a1Quiero una sopa!\u201d, \u201cCueces o enriqueces\u201d, \u00a0\u201cJuan Palomo, \u00a0yo me \u00a0lo guiso yo me \u00a0lo como\u201d \u00a0o el \u201cGallina Blanca Sofrito \u00a1y trabajo que \u00a0te quito!\u201d.<\/p>\n<p>El Comit\u00e9 Organizador de los Best Awards que ha decidido la concesi\u00f3n del premio a la Excelencia en Marketing a Gallina Blanca, que en 2016 recay\u00f3 en Damm, est\u00e1 formado por Jos\u00e9 Luis Bonet, presidente de Alimentaria y de Freixenet; Jord\u00ed Mir\u00f3, general sales manager de Danone; Laurent Dereux, director general de Nestl\u00e9; Juan Ignacio Elizalde, director general de Coca-Cola; Ricardo Anmella, director general de Idilia Foods; Paulo Soares, director general sur de Europa y EE.UU. de Campofr\u00edo; Jorge Villavecchia, director general de Grupo Damm; Antonio Valls, director general de Alimentaria Exhibitions, y Jaime de Haro, director general de Ediciones y Estudios.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante la gala de los Best Awards 2018, que se celebra esta noche en Barcelona, Gallina Blanca recibir\u00e1\u00a0 el trofeo<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,5901],"tags":[],"class_list":["post-70535","post","type-post","status-publish","format-standard","hentry","category-marketing","category-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Awards 2018: 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