{"id":69896,"date":"2018-03-22T13:50:19","date_gmt":"2018-03-22T11:50:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=69896"},"modified":"2018-03-22T13:50:19","modified_gmt":"2018-03-22T11:50:19","slug":"campana-publicitaria-findingfarina","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=69896","title":{"rendered":"#FindingFari\u00f1a: leyendo \u2018Fari\u00f1a\u2019 a trav\u00e9s de \u2018El Quijote\u2019"},"content":{"rendered":"<p><strong class=\"alignnone\" title=\"FindingFarina-campa\u00f1a-publicitaria-DDB-Espana\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-69897\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/03\/FindingFarina-campa\u00f1a-publicitaria-DDB-Espana.jpg\" alt=\"La campa\u00f1a publicitaria #FindingFari\u00f1a ha desarrollado un mecanismo que permite leer \u2018Fari\u00f1a\u2019 a trav\u00e9s de \u2018El Quijote\u2019.\" width=\"345\" height=\"531\" \/>La <a href=\"https:\/\/ipmark.com\/agencias\/creatividad\/\">campa\u00f1a publicitaria<\/a> #FindingFari\u00f1a, creada por la agencia DDB Espa\u00f1a, es una iniciativa del Gremio de Librer\u00edas de Madrid para reivindicar la libertad de prensa y de expresi\u00f3n ante el secuestro judicial del libro de Nacho Carretero y editado por Libros del K.O. sobre el narcotr\u00e1fico en Galicia.<\/strong><\/p>\n<p>Como respuesta a lo que el colectivo considera una medida que socava el derecho a la informaci\u00f3n y a la cultura, la agencia ha desarrollado un mecanismo que\u00a0<a href=\" https:\/\/www.findingfarina.com\/ \" rel=\"nofollow\">\u00a0permite leer \u201cFari\u00f1a\u201d<\/a>\u00a0a trav\u00e9s de la obra m\u00e1s universal de la literatura espa\u00f1ola: \u2018El Quijote\u2019.<\/p>\n<p>La herramienta <strong>destaca y reordena las palabras que aparecen en el ensayo period\u00edstico sobre el narcotr\u00e1fico en Galicia<\/strong>. De esta forma, todo el que quiera podr\u00e1 conocer el contenido de la obra secuestrada leyendo esta versi\u00f3n \u201cespecial\u201d del cl\u00e1sico de la literatura universal de Miguel de Cervantes.<\/p>\n<p>La web creada por DDB Espa\u00f1a para esta campa\u00f1a publicitaria ya ha tenido m\u00e1s de 57.000 visitas, y una gran repercusi\u00f3n medi\u00e1tica. <strong>#FindingFari\u00f1a<\/strong> ha sido tendencia en Twitter.<\/p>\n<p>\u201cCon esta iniciativa queda probado que se podr\u00e1n secuestrar los libros pero no las palabras\u201d, dice <strong>Fernando Valverde, secretario del Gremio de Librer\u00edas de Madrid<\/strong>.<\/p>\n<p>El <strong>secuestro editorial<\/strong> de \u201cFari\u00f1a\u201d \u2014una medida excepcional en democracia, que llevaba m\u00e1s de una d\u00e9cada sin aplicarse en Espa\u00f1a\u2014, fue solicitado por el ex alcalde de O Grove, Jos\u00e9 Alfredo Bea Gondar, que en enero de 2016 demand\u00f3 a Carretero y a la editorial por supuestamente vulnerar su derecho al honor.<\/p>\n<p>El Juzgado n\u00famero 7 de Collado Villalba (Madrid) fue el que orden\u00f3 la ejecuci\u00f3n del secuestro y exigi\u00f3 a la editorial la paralizaci\u00f3n inmediata de la reproducci\u00f3n y distribuci\u00f3n del libro en formato papel y digital.<\/p>\n<p><iframe loading=\"lazy\" title=\"#FindingFari\u00f1a- EL QUIJOTE LIBERA FARI\u00d1A-Gremio Libreros de Madrid-DDB Espa\u00f1a\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/v0aTgxYwgRk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a publicitaria #FindingFari\u00f1a, creada por la agencia DDB Espa\u00f1a, es una iniciativa del Gremio de Librer\u00edas de Madrid para<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-69896","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a publicitaria #FindingFari\u00f1a reivindica la libertad de prensa<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a publicitaria #FindingFari\u00f1a, de DDB Espa\u00f1a, recoge la reivindicaci\u00f3n de la libertad de prensa y expresi\u00f3n del Gremio de Libreros de Madrid\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=69896\" \/>\n<meta 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