{"id":69059,"date":"2018-02-14T16:09:55","date_gmt":"2018-02-14T14:09:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=69059"},"modified":"2018-02-14T16:09:55","modified_gmt":"2018-02-14T14:09:55","slug":"aedemotv-2018-congreso-granada","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=69059","title":{"rendered":"AedemoTV 2018. El gran reto de medir la TV"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-69060 size-full\" title=\"AedemoTV-2018-Midiendo-la-televisi\u00f3n\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/02\/AedemoTV-2018-Midiendo-la-televisi\u00f3n.jpg\" alt=\"AedemoTV-2018-Midiendo-la-televisi\u00f3n\" width=\"690\" height=\"278\" \/>Granada acoge hoy\u00a0la 34\u00aa edici\u00f3n de\u00a0<a href=\"http:\/\/www.aedemotv.com\/aedemotv\/index.php\" rel=\"nofollow\">AEDEMO TV<\/a>\u00a0con un programa en el que se abordar\u00e1 la influencia de la televisi\u00f3n multipantalla y digital en la forma de consumir el medio y en su medici\u00f3n. El encuentro, uno de los mayores que se celebran en Europa sobre TV, se desarrolla hasta ma\u00f1ana, 16 de febrero,\u00a0 en el Parque de las Ciencias de Granada.<\/strong><\/p>\n<p>Tras el arranque el 14 de febrero con la mesa coloquio moderada por Jordi Guix, \u00abLa importancia de medir la realidad de la TV\u00bb, siguen dos jornadas que reunir\u00e1n\u00a0 a\u00a0<strong>300 profesionales del sector<\/strong>\u00a0para intercambiar opiniones, estudios y an\u00e1lisis sobre lo que est\u00e1 ocurriendo en el conocido como medio rey y el futuro del mismo. M\u00e1s de 200 conferencias integran el\u00a0<a href=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/12\/avance_programa_AEDEMO2018.pdf\" rel=\"nofollow\">programa de este a\u00f1o<\/a>.<\/p>\n<p>Durante el seminario AEDEMO TV, representantes de medios, institutos y agencias de medios como<strong>\u00a0GfK, Kantar Media, Publiespa\u00f1a o Movistar +<\/strong>, entre otros, hablaran sobre la medici\u00f3n de la audiencia multipantalla y c\u00f3mo es el consumo de TV desde las diferentes pantallas.<\/p>\n<p>As\u00ed mismo, la tercera jornada continuar\u00e1 con ponencias a cargo de representantes de\u00a0<strong>Atresmedia Publicidad, Tres12 Research e Ymedia<\/strong>.<\/p>\n<p>La 34\u00aa edici\u00f3n de AEDEMO TV se cerrar\u00e1 con la mesa redonda\u00a0\u201cQLED+4K+HDMI+HDR+SmartTV+MPEG4+OTT+\u2026=625 l\u00edneas=TELEVISI\u00d3N\u201d, el la que participar\u00e1n <strong>Ram\u00f3n Camblor<\/strong> (RTVE), <strong>Ram\u00f3n Campos<\/strong> (Bamb\u00fa Producciones), <strong>Ana Castro<\/strong> (Coca-Cola), <strong>Arancha \u00c9cija<\/strong> (Mediaset Espa\u00f1a), <strong>Carlos Fern\u00e1ndez<\/strong> (Atresmedia), <strong>Miguel \u00c1ngel Garc\u00eda<\/strong> (Transparent Media Consulting, y <strong>Fernando J\u00e9rez<\/strong> (Movistar+). Moderar\u00e1 el popular presentador Juan y Medio.<\/p>\n<p>El Seminario de Televisi\u00f3n Multipantalla AEDEMO TV est\u00e1 organizado por\u00a0<a href=\"http:\/\/www.aedemo.es\/aedemo\/\" rel=\"nofollow\">AEDEMO<\/a>, la Asociaci\u00f3n Espa\u00f1ola de Estudios de Mercado, Marketing y Opini\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Granada acoge hoy\u00a0la 34\u00aa edici\u00f3n de\u00a0AEDEMO TV\u00a0con un programa en el que se abordar\u00e1 la influencia de la televisi\u00f3n multipantalla<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-69059","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AedemoTV 2018: arranca en Granada el Congreso de TV multipantalla<\/title>\n<meta name=\"description\" content=\"Arranca en Granada la edici\u00f3n 2018 de AedemoTV, uno de los mayores congresos de televisi\u00f3n multipantalla del mundo, que abordar\u00e1 el tema de la medici\u00f3n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=69059\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AedemoTV 2018: arranca en Granada el Congreso de TV multipantalla\" \/>\n<meta property=\"og:description\" content=\"Arranca en Granada la edici\u00f3n 2018 de AedemoTV, uno de los mayores congresos de televisi\u00f3n multipantalla del mundo, que abordar\u00e1 el tema de la medici\u00f3n\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=69059\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-14T14:09:55+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=69059#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=69059\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"AedemoTV 2018. 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