{"id":68713,"date":"2018-01-30T14:53:19","date_gmt":"2018-01-30T12:53:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=68713"},"modified":"2018-01-30T14:53:19","modified_gmt":"2018-01-30T12:53:19","slug":"shopper-marketing-mejor-packaging-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=68713","title":{"rendered":"El packaging espa\u00f1ol triunfa en los WorldStar Awards"},"content":{"rendered":"<figure id=\"attachment_68714\" aria-describedby=\"caption-attachment-68714\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-68714 size-full\" title=\"Shopper-marketing-premios-espa\u00f1oles-L\u00edderpack-WorldStar-Awards-2018\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/01\/Shopper-marketing-premios-espa\u00f1oles-L\u00edderpack-WorldStar-Awards-2018.jpg\" alt=\"Shopper-marketing-premios-espa\u00f1oles-L\u00edderpack-WorldStar-Awards-2018\" width=\"690\" height=\"694\" \/><figcaption id=\"caption-attachment-68714\" class=\"wp-caption-text\">Bodeg\u00f3n con los nueve trabajos espa\u00f1oles premiados en los WorldStar Awards 2018.<\/figcaption><\/figure>\n<p><strong>Nueve de los 11 Premios L\u00edderpack presentados por Espa\u00f1a a los WorldStar Awards, cita ineludible para los profesionales del <a href=\"https:\/\/ipmark.com\/marketing\/\">shopper marketing<\/a>, han resultado galardonados,\u00a0\u00a0situando al envase y el embalaje espa\u00f1ol en la\u00a0 s\u00e9ptima plaza de esta competici\u00f3n mundial.\u00a0<\/strong><\/p>\n<p>El\u00a0<a href=\"http:\/\/galeria.firabarcelona.com\/es\/premsa\/liderpack-ganadores-en-los-worldstar-2018?_cldee=dnJhbW9zQGlwbWFyay5jb20%3d&amp;recipientid=contact-f30a699a6030e71180fcc4346bad34e0-981789475bff4e9abc3260ab9a823064&amp;esid=cb8ac43c-95e1-e711-8115-5065f38a4a91&amp;urlid=4 \" rel=\"nofollow\">palmar\u00e9s espa\u00f1ol<\/a> de esta edici\u00f3n ha sido:<\/p>\n<p>&#8211; \u201c<strong>L\u2019Amphore<\/strong>\u201d, una botella de vino construida con vidrio y arcilla por el estudio de dise\u00f1o Javier Gardu\u00f1o<\/p>\n<p>&#8211; \u201c<strong>OneWorld Packaging<\/strong>\u201d, una bandeja compostable que minimiza los desechos alimentarios<\/p>\n<p>&#8211; El sleeve \u201c<strong>Mojitos Karibe\u00f1o<\/strong>\u201d de Ovelar, una caja sanitaria de cart\u00f3n con arena para gatos de Cartonajes International<\/p>\n<p>&#8211; El pack de bienvenida de <strong>Estrella Galicia 0,0<\/strong> para el Premio de Espa\u00f1a de MotoGP de AC Pack, S.L.<\/p>\n<p>&#8211; \u201c<strong>My way<\/strong>\u201d, la caja de las zapatillas Munich convertible en un caj\u00f3n de Miralles Cartonajes<\/p>\n<p>&#8211; \u201c<strong>Bottelo<\/strong>\u201d, un envoltorio con funci\u00f3n de cubitera para transportar botellas de SmartBag<\/p>\n<p>&#8211; \u201c<strong>Isdinceutics Flavo-C Ultraglican<\/strong>\u201d, un estuche con ampollas monodosis de s\u00e9rum facial, de Durero Packaging<\/p>\n<p>&#8211; \u201c<strong>Cryovac Sealappeal PSF Zal<\/strong>\u201d, un film para termoformar o termosellar bandejas de frutas y hortalizas de Sealed Air Packaging.<\/p>\n<p>Todas estas piezas se expondr\u00e1n en la pr\u00f3xima edici\u00f3n de Hispack que tendr\u00e1 lugar del 8 al 11 de mayo de 2018 en el recinto Gran Via de Fira de Barcelona.<\/p>\n<p><strong>200 premios, cifra r\u00e9cord<\/strong><\/p>\n<p>A los WorldStar Awards, organizados por la World Packaging Organisation (WPO), concurren trabajos que previamente ya hab\u00edan obtenido un reconocimiento en su pa\u00eds en el concurso nacional de referencia, que en el caso de Espa\u00f1a son los <a href=\" http:\/\/www.premiosliderpack.com\/\" rel=\"nofollow\">Premios L\u00edderpack<\/a>, convocados anualmente por Graphispack Asociaci\u00f3n y el sal\u00f3n Hispack de Fira de Barcelona. El jurado est\u00e1 formado por representantes de 16 asociaciones de packaging y expertos en shopper marketing.<\/p>\n<p>En esta edici\u00f3n de los <a href=\" http:\/\/www.worldstar.org\/ \" rel=\"nofollow\">WorldStar Awards<\/a> han participado 318 envases de 38 pa\u00edses y se han concedido 200 galardones, cifra r\u00e9cord en la historia del certamen. El pa\u00eds que m\u00e1s premios ha conseguido ha sido <strong>Jap\u00f3n<\/strong> (26),\u00a0 seguido de India (24), China (14), Austria (11), Alemania (10), Brasil (10), Espa\u00f1a (9) y la Rep\u00fablica Checa (9).<\/p>\n<p>La<strong> entrega de trofeos<\/strong> tendr\u00e1 lugar en Gold Coast, Queensland, (Australia) el <strong>2 de mayo de 2018<\/strong> en el marco de la Conferencia Nacional del Australian Institute of Packaging (AIP).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nueve de los 11 Premios L\u00edderpack presentados por Espa\u00f1a a los WorldStar Awards, cita ineludible para los profesionales del shopper<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,44],"tags":[],"class_list":["post-68713","post","type-post","status-publish","format-standard","hentry","category-branding","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopper marketing: el packaging espa\u00f1ol triunfa en los WorldStar Awards<\/title>\n<meta name=\"description\" content=\"Expertos en shopper marketing y packaging han premiado nueve de los 11 trabajos presentados por L\u00edderpack a los WorldStar Awards\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=68713\" \/>\n<meta property=\"og:locale\" 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