{"id":68562,"date":"2018-01-24T17:52:53","date_gmt":"2018-01-24T15:52:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=68562"},"modified":"2018-01-24T17:52:53","modified_gmt":"2018-01-24T15:52:53","slug":"agencias-de-publicidad-superunion-wpp","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=68562","title":{"rendered":"WPP refuerza sus servicios de consultor\u00eda global con Superunion"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-68563 size-full\" title=\"Agencias-de-publicidad-consultoras-WPP-Superunion\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/01\/Agencias-de-publicidad-consultoras-WPP-Superunion.jpg\" alt=\"Agencias-de-publicidad-consultoras-WPP-Superunion\" width=\"690\" height=\"400\" \/>La propuesta de Superunion es la de una consultora especializada en todas las \u00e1reas que abarca el <a href=\"https:\/\/ipmark.com\/marketing\/branding\/\">branding<\/a><\/strong><strong>. Al frente de la operaci\u00f3n en Espa\u00f1a est\u00e1 Pilar Domingo, hasta ahora responsable de Brand Union en nuestro pa\u00eds, que reportar\u00e1 a Jim Prior y Simon Bolton, CEO y presidente ejecutivo de la consultora, respectivamente.<\/strong><\/p>\n<p>Como ya anunci\u00f3 WPP el pasado mes de septiembre, la nueva compa\u00f1\u00eda arranca con la experiencia de cinco agencias de su red: Brand Union, The Partner, Lambie-Nairn, Addison Group y VBAT. A trav\u00e9s de la combinaci\u00f3n de estas cinco\u00a0ense\u00f1as especializadas en branding, WPP quiere \u201caportar una clara ventaja a sus clientes, contribuyendo con <strong>una visi\u00f3n m\u00e1s completa del rol de la marca como un activo fundamental de las organizaciones<\/strong> y poniendo el pensamiento estrat\u00e9gico y la creatividad en el coraz\u00f3n de cada negocio\u201d.<\/p>\n<p>\u201cSuperunion refuerza nuestra filosof\u00eda de conectar negocios con personas a trav\u00e9s de la creaci\u00f3n, gesti\u00f3n y activaci\u00f3n de marcas capaces de potenciar la competitividad y valor de las compa\u00f1\u00edas. Unimos marcas y negocios, empresas y personas\u201d, ha se\u00f1alado <strong>Pilar Domingo, directora general de Superunion en Espa\u00f1a<\/strong>.<\/p>\n<p>A su vez, <strong>Jim Prior, CEO global de <a href=\" https:\/\/www.superunion.com\/\" rel=\"nofollow\">Superunion<\/a><\/strong>, ha declarado: \u201cEl mundo necesita soluciones creativas para estimular el crecimiento, soluciones que los planteamientos tradicionales no pueden lograr por si solos. As\u00ed nace Superunion, capaz de aplicar estrategia y creatividad en el centro mismo del negocio para influir positivamente en aspectos como la innovaci\u00f3n, los productos y servicios, reclutamiento y retenci\u00f3n, cambios culturales, o la experiencia de la marca\u201d.<\/p>\n<p>Con una facturaci\u00f3n de m\u00e1s de 100 millones de d\u00f3lares, Superunion cuenta con un<strong> equipo de 750 personas repartidas en 24 oficinas con presencia en 18 pa\u00edses<\/strong>. Entre sus principales clientes est\u00e1n Diageo, Fifa, Ford, Bank of America, Merrill Lynch, BBC y Vodafone. Superunion Espa\u00f1a, radicada en Madrid, tiene una plantilla de 30 personas y una cartera con marcas como Vodafone, BBVA, Cepsa o WiZink.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La propuesta de Superunion es la de una consultora especializada en todas las \u00e1reas que abarca el branding. Al frente<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-68562","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding: Superunion, consultora global de marca de WPP<\/title>\n<meta name=\"description\" content=\"Superunion re\u00fane todo el expertise de las agencias y consultoras de branding y marca del grupo multinacional de comunicaci\u00f3n WPP\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=68562\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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