{"id":68168,"date":"2018-01-09T17:47:56","date_gmt":"2018-01-09T15:47:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=68168"},"modified":"2018-01-09T17:47:56","modified_gmt":"2018-01-09T15:47:56","slug":"investigacion-de-mercados-kantar-consulting","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=68168","title":{"rendered":"Nace Kantar Consulting, la consultora de marketing y ventas de Kantar y WPP"},"content":{"rendered":"<p><strong class=\"alignnone\" title=\"investigaci\u00f3n de mercados-Kantar Consulting\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-68169\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/01\/investigaci\u00f3n-de-mercados-Kantar-Consulting.jpg\" alt=\"investigaci\u00f3n-de-mercados-Kantar-Consulting\" width=\"690\" height=\"278\" \/>Kantar, compa\u00f1\u00eda especializada en <a href=\"https:\/\/ipmark.com\/marketing\/investigacion\/\">investigaci\u00f3n de mercados<\/a> del grupo WPP, ha puesto en marcha un servicio de consultor\u00eda que conjuga retail, ventas, ecommerce y marketing para aportar a los anunciantes un mayor conocimiento de las motivaciones del consumidor.<\/strong><\/p>\n<p>Kantar Consulting se presenta en el mercado de la consultor\u00eda ofreciendo como ventaja diferencial su capacidad para desarrollar estrategias de mercado y ejecutarlas, incorporando dichas funciones dentro de las organizaciones de cliente.<\/p>\n<p>La nueva consultora es producto de la<strong> fusi\u00f3n de cuatro marcas especialistas en la investigaci\u00f3n de mercado<\/strong>: Kantar Added Value (comportamiento cultural y posicionamiento de marca), Kantar Futures (consumo y tendencias), Kantar Vermeer (estrategia de marca) y Kantar Retail (compras, ventas y e-commerce).<\/p>\n<p>\u201cReescribiremos las reglas convencionales de la demanda, del marketing y de las ventas. Nuestra filosof\u00eda centrada en la demanda ayudar\u00e1 a los clientes a ir m\u00e1s all\u00e1 de la estrategia para generar y convertir dicha demanda, adem\u00e1s de a crear un crecimiento sostenible a largo plazo\u201d, explica Phil Smiley, CEO de Kantar Consulting.<\/p>\n<p><a href=\" https:\/\/consulting.kantar.com\/ \" rel=\"nofollow\">Kantar Consulting<\/a> cuenta con la experiencia de m\u00e1s de un millar de analistas, l\u00edderes de pensamiento, desarrolladores de software y expertos en consultor\u00eda que han desarrollado herramientas de investigaci\u00f3n de mercado como PoweRanking, RetaiI IQ, RichMix, XTEL, VR Infinity, GrowthFinder, Global Monitor y la serie \u2018Marketing, Insights and Purpose 2020\u2019.<\/p>\n<p>Entre los clientes con los que ya cuenta Kantar Consulting figuran <strong>Unilever, Pepsi, Tata, Bayer, Amazon, Walmart<\/strong>\u00a0y\u00a0 mayoristas como <strong>JBS, Pladis, Alibaba y RBS<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kantar, compa\u00f1\u00eda especializada en investigaci\u00f3n de mercados del grupo WPP, ha puesto en marcha un servicio de consultor\u00eda que conjuga<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-68168","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Investigaci\u00f3n de mercados: Kantar Consulting, consultor\u00eda de marketing<\/title>\n<meta name=\"description\" content=\"Kantar Consulting salta al ruedo de la investigaci\u00f3n de mercados y la consultor\u00eda especializada en marketing y ventas impulsada por Kantar y WPP\" 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