{"id":68157,"date":"2018-01-09T14:55:34","date_gmt":"2018-01-09T12:55:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=68157"},"modified":"2018-01-09T14:55:34","modified_gmt":"2018-01-09T12:55:34","slug":"ecommerce-amazon-transparent-ad-marketplace","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=68157","title":{"rendered":"Transparent Ad Marketplace, el nuevo servicio de Amazon Publisher"},"content":{"rendered":"<p><strong class=\"alignnone\" title=\"ecommerce-Transparent-Ad-Marketplace\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-68158\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/01\/ecommerce-Transparent-Ad-Market-Amazon.jpg\" alt=\"ecommerce-Transparent-Ad-Market-Amazon\" width=\"345\" height=\"278\" \/>El gigante <a href=\"https:\/\/ipmark.com\/digital\/ecommerce\/\">ecommerce<\/a> anuncia el lanzamiento de Amazon Publisher lanza Transparent Ad Marketplace en Europa, un nuevo servicio que ofrece a propietarios de contenidos digitales y\u00a0 desarrolladores de apps una soluci\u00f3n de pujas anticipadas que promete incrementar sus ingresos publicitarios y mejorar los tiempos de carga de la p\u00e1gina.\u00a0<\/strong><\/p>\n<p>Transparent Ad Marketplace, disponible en Reino Unido, Alemania, Francia, Italia y Espa\u00f1a, facilita una <strong>mayor competencia de los espacios publicitarios<\/strong> a trav\u00e9s de un marketplace imparcial en el que todos los anunciantes compiten de igual manera, ganando siempre la puja m\u00e1s alta y dando a los editores visibilidad sobre la subasta.<\/p>\n<p>TAM reduce toda la actividad de pujas a una sola llamada por parte del cliente, la puja y la selecci\u00f3n del anuncio tienen lugar en la nube. Los editores hacen una \u00fanica integraci\u00f3n del servicio Transparent Ad Marketplace, despu\u00e9s de la cual pueden activar r\u00e1pidamente SSPs sin necesidad de modificar ning\u00fan c\u00f3digo o su servidor de publicidad. Esto <strong>elimina carga operacional<\/strong> y crea m\u00e1s oportunidades para que las SSPs compitan por sus impresiones.<\/p>\n<p>Seg\u00fan los responsables de la compa\u00f1\u00eda ecommerce, Transparent Ad Marketplace ofrece a los propietarios de contenidos digitales lo siguiente:<\/p>\n<p>\u2022\u00a0 <strong>Marketplace imparcial:<\/strong> los editores pueden activar las diferentes fuentes de demanda a trav\u00e9s de TAM, incluido Amazon. Todos los anunciantes compiten por igual por cada impresi\u00f3n bajo el modelo de puja first-price, es decir, con la puja m\u00e1s alta siempre como ganadora.<\/p>\n<p>\u2022 <strong>Transparencia en la puja:<\/strong> Los editores y SSPs pueden acceder a informes de la puja para asegurarse de que est\u00e1n obteniendo la tarifa m\u00e1s alta disponible para su inventario. Los informes de los editores incluyen m\u00e9tricas como los ingresos, eCPM, bid rate, win rate y timeout rate, por SSP.<\/p>\n<p>\u2022 <strong>Tiempos de espera reducidos:<\/strong> los usuarios del site y la app ver\u00e1n que el contenido se carga m\u00e1s r\u00e1pido porque toda la actividad de header bidding est\u00e1 consolidada en una sola llamada, mucho m\u00e1s efectiva en comparaci\u00f3n con las 10 llamadas, o m\u00e1s, que se producen a menudo hoy del lado del cliente.<\/p>\n<p><strong>\u2022 Integraci\u00f3n \u00fanica:<\/strong> los editores realizan una implementaci\u00f3n \u00fanica con Amazon Publisher Services. Una vez integrados, los editores pueden ejecutar activaciones el mismo d\u00eda para nuevos SSPs, sin tareas de operaciones o ingenier\u00eda. Los editores tambi\u00e9n pueden desactivar los SSPs en cualquier momento desde el acceso de APS.<\/p>\n<p>\u2022 <strong>Demanda ilimitada:<\/strong> los editores pueden habilitar continuamente nuevas demandas de SSPs a trav\u00e9s de la integraci\u00f3n de Amazon existente, sin coste extra.<\/p>\n<p>\u2022 <strong>Fee transparente:<\/strong> Amazon Publishers Services no cobra a los editores un porcentaje de la facturaci\u00f3n ni fees mensuales. Los SSPs pagan un CPM nominal de 0.01 d\u00f3lares por impresi\u00f3n servida.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El gigante ecommerce anuncia el lanzamiento de Amazon Publisher lanza Transparent Ad Marketplace en Europa, un nuevo servicio que ofrece<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-68157","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecommerce: Amazon lanza Transparent Ad Marketplace en Europa<\/title>\n<meta name=\"description\" content=\"La multinacional ecommerce ha lanzado en Europa un nuevo servicio, Transparent Ad Marketplace, que ofrece pujas anticipadas y m\u00e1s velocidad de descarga\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=68157\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce: Amazon lanza Transparent Ad Marketplace en Europa\" \/>\n<meta property=\"og:description\" content=\"La multinacional ecommerce ha lanzado en Europa un nuevo servicio, Transparent Ad Marketplace, que ofrece pujas anticipadas y m\u00e1s velocidad de descarga\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=68157\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-09T12:55:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/01\/ecommerce-Transparent-Ad-Market-Amazon.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=68157#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=68157\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Transparent Ad Marketplace, el nuevo servicio de Amazon Publisher\",\"datePublished\":\"2018-01-09T12:55:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=68157\"},\"wordCount\":482,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=68157#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/ecommerce-Transparent-Ad-Market-Amazon.jpg\",\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=68157\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=68157\",\"name\":\"Ecommerce: Amazon lanza Transparent Ad Marketplace en Europa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=68157#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=68157#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/ecommerce-Transparent-Ad-Market-Amazon.jpg\",\"datePublished\":\"2018-01-09T12:55:34+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"La multinacional ecommerce ha lanzado en Europa un nuevo servicio, Transparent Ad Marketplace, que ofrece pujas anticipadas y m\u00e1s velocidad de descarga\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=68157#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=68157\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=68157#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=68157#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transparent Ad Marketplace, el nuevo servicio de Amazon Publisher\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ecommerce: Amazon lanza Transparent Ad Marketplace en Europa","description":"La multinacional ecommerce ha lanzado en Europa un nuevo servicio, Transparent Ad Marketplace, que ofrece pujas anticipadas y m\u00e1s velocidad de descarga","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=68157","og_locale":"es_ES","og_type":"article","og_title":"Ecommerce: Amazon lanza Transparent Ad Marketplace en Europa","og_description":"La multinacional ecommerce ha lanzado en Europa un nuevo servicio, Transparent Ad Marketplace, que ofrece pujas anticipadas y m\u00e1s velocidad de descarga","og_url":"https:\/\/ipmark.com\/?p=68157","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2018-01-09T12:55:34+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/01\/ecommerce-Transparent-Ad-Market-Amazon.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=68157#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=68157"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Transparent Ad Marketplace, el nuevo servicio de Amazon Publisher","datePublished":"2018-01-09T12:55:34+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=68157"},"wordCount":482,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=68157#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/01\/ecommerce-Transparent-Ad-Market-Amazon.jpg","articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=68157","url":"https:\/\/ipmark.com\/?p=68157","name":"Ecommerce: Amazon lanza Transparent Ad Marketplace en Europa","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=68157#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=68157#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/01\/ecommerce-Transparent-Ad-Market-Amazon.jpg","datePublished":"2018-01-09T12:55:34+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"La multinacional ecommerce ha lanzado en Europa un nuevo servicio, Transparent Ad Marketplace, que ofrece pujas anticipadas y m\u00e1s velocidad de descarga","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=68157#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=68157"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=68157#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=68157#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Transparent Ad Marketplace, el nuevo servicio de Amazon Publisher"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/68157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=68157"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/68157\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=68157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=68157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=68157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}