{"id":68099,"date":"2018-01-05T13:59:27","date_gmt":"2018-01-05T11:59:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=68099"},"modified":"2018-01-05T13:59:27","modified_gmt":"2018-01-05T11:59:27","slug":"ecommerce-regifting-navideno-internet","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=68099","title":{"rendered":"Un 49% de consumidores vende en internet los regalos navide\u00f1os que no quiere"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-68100\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/01\/Ecommerce-Navidad-Regifting.jpg\" alt=\"Ecommerce-Navidad-Regifting\" width=\"690\" height=\"400\" \/><\/p>\n<p><strong>Las curiosidades en el mundo del <a href=\"https:\/\/ipmark.com\/digital\/ecommerce\/\">ecommerce <\/a>no se acaban nunca. La pr\u00e1ctica de vender en el mercado online de segundamano los regalos navide\u00f1os no deseados, tambi\u00e9n conocida como regifting, creci\u00f3 en Espa\u00f1a un 15% en 2017, seg\u00fan un estudio de la plataforma online de compraventa Vibbo (antes Segundamano.es).<\/strong><\/p>\n<p>A la hora de regalar, no siempre se acierta: <strong>4 de cada 10 personas recibe alg\u00fan regalo \u201cno deseado\u201d durante las Navidades<\/strong>, seg\u00fan el estudio citado. La ropa y los objetos de decoraci\u00f3n son las categor\u00edas en que m\u00e1s se falla, mientras que en videoconsolas y entradas se acierta m\u00e1s.<\/p>\n<p>En la <strong>\u00faltima edici\u00f3n de la encuesta anual de Vibbo sobre regalos de Navidad<\/strong>, realizada en colaboraci\u00f3n con la empresa de investigaci\u00f3n de mercados Nicequest, entre el 14 y el 30 de noviembre de 2017, se hicieron <strong>1.831 entrevistas a usuarios de la plataforma<\/strong>.<\/p>\n<p>El <strong>85% de los encuestados<\/strong> se mostraron <strong>dispuestos a vender los regalos navide\u00f1os que no les gusten<\/strong>, y casi un 50% afirm\u00f3 haberlo hecho alguna vez a trav\u00e9s de internet, lo que supone un 15% m\u00e1s que el a\u00f1o pasado.<\/p>\n<p>El <strong>principal motivo para deshacerse de los regalos es que no los necesitan o que <\/strong>simplemente saben<strong> que no los van a utilizar<\/strong>, tal y como afirma la mitad de los encuestados. Solo un 5% confiesa que lo vende porque prefiere quedarse con el dinero. El estudio tambi\u00e9n apunta que las pasadas Navidades los consumidores que decidieron vender sus regalos no deseados por internet ingresaron unos 64 euros de media, y un 12% recuper\u00f3 incluso m\u00e1s de 100 euros.<\/p>\n<p>El estudio refleja que <strong>las personas que suelen equivocarse m\u00e1s en los regalos son, en primer lugar, los amigos invisibles<\/strong>, seguidos de los amigos y los cu\u00f1ados. Por el contrario, los que m\u00e1s aciertan son los hijos y los primos.<\/p>\n<h3><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Las curiosidades en el mundo del ecommerce no se acaban nunca. La pr\u00e1ctica de vender en el mercado online de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-68099","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecommerce: regifting o reventa en internet de regalos navide\u00f1os<\/title>\n<meta name=\"description\" content=\"Crece en Espa\u00f1a la pr\u00e1ctica de vender en el mercado online de segundamano los regalos navide\u00f1os no deseados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=68099\" \/>\n<meta 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