{"id":68073,"date":"2018-01-04T14:48:36","date_gmt":"2018-01-04T12:48:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=68073"},"modified":"2018-01-04T14:48:36","modified_gmt":"2018-01-04T12:48:36","slug":"branding-nuevo-logotipo-fad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=68073","title":{"rendered":"La FAD se despide de la mano y estrena logotipo"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-68077\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2018\/01\/Branding-Logotipo-FAD.jpg\" alt=\"Branding-Logotipo-FAD\" width=\"347\" height=\"169\" \/>La FAD (Fundaci\u00f3n de Ayuda contra la Drogradicci\u00f3n) ha renovado su identidad y actualizado su logotipo. El cambio es obra de la agencia de <a href=\"https:\/\/ipmark.com\/marketing\/branding\/\">branding <\/a>Summa, que ha trabajado de forma desinteresada. El nuevo logotipo sustituye a la mano blanca con una barra roja superpuesta que se ha utilizado durante los \u00faltimos 30 a\u00f1os.<\/strong><\/p>\n<p>La nueva identidad refleja un <strong>cambio en el enfoque de trabajo de la fundaci\u00f3n<\/strong> que pasa de centrarse en las sustancias a trabajar en el fortalecimiento de la persona, potenciando sus capacidades y actitudes para ser menos vulnerables frente a cualquier conducta de riesgo.<\/p>\n<p>La FAD naci\u00f3 a mediados de la d\u00e9cada de los a\u00f1os 80, en un momento en el que las drogas, y en especial la hero\u00edna, generaban una gran preocupaci\u00f3n social. Entonces la misi\u00f3n se concentraba en prevenir el consumo. Ahora la situaci\u00f3n ha cambiado, tal y como se explica en el comunicado: \u201cCon el paso del tiempo, <strong>el universo juvenil ha cambiado profundamente<\/strong>. La accesibilidad a muchas sustancias es un hecho, y la aceptaci\u00f3n t\u00e1cita y banalizaci\u00f3n social de determinados consumos una realidad. Esto supone la necesidad de asumir que las drogas no van a desaparecer y por ello, como sociedad, debemos aprender a convivir con ellas. Eso implica que trabajemos para gestionar adecuadamente esa convivencia\u201d.<\/p>\n<p>En definitiva, se trata de <strong>promover el desarrollo personal y social de adolescentes y j\u00f3venes mediante acciones de promoci\u00f3n de actitudes positivas<\/strong> para poder prevenir conductas de riesgo social, entre las que se encuentra el consumo de drogas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La FAD (Fundaci\u00f3n de Ayuda contra la Drogradicci\u00f3n) ha renovado su identidad y actualizado su logotipo. El cambio es obra<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-68073","post","type-post","status-publish","format-standard","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>branding: nuevo logotipo de la FAD<\/title>\n<meta name=\"description\" content=\"La FAD ha renovado su identidad y actualizado su logotipo, tras 30 a\u00f1os con la imagen de la mano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=68073\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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