{"id":67112,"date":"2017-11-24T12:28:44","date_gmt":"2017-11-24T10:28:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=67112"},"modified":"2017-11-24T12:28:44","modified_gmt":"2017-11-24T10:28:44","slug":"agencia-de-medios-mediacom-opel","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=67112","title":{"rendered":"Opel pasa a manos de MediaCom"},"content":{"rendered":"<p><strong class=\"alignnone\" title=\"agencia-de-medios-Opel-MediaCom\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-67113\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/11\/agencia-de-medios-Opel-MediaCom.jpg\" alt=\"agencia-de-medios-Opel-MediaCom\" width=\"345\" height=\"278\" \/>La <a href=\"https:\/\/ipmark.com\/medios\/\">agencia de medios<\/a> MediaCom comenzar\u00e1 a gestionar la estrategia y la compra de espacios publicitarios de Opel\/Vauxhall en toda Europa a principios de 2018. La cuenta ha estado en manos de Carat durante los \u00faltimos ocho a\u00f1os.<\/strong><\/p>\n<p>MediaCom tambi\u00e9n asumir\u00e1 la gesti\u00f3n de medios de las otras tres marcas del Grupo PSA, <strong>Peugeot, Citro\u00ebn y DS Automobiles<\/strong>.<\/p>\n<p>En palabras de <strong>Bego\u00f1a de la Sota<\/strong>, CEO de la agencia de medios, \u201ces una gran oportunidad aplicar nuestra experiencia y escala \u00fanicas a Opel Vauxhall. Estas dos marcas, junto con Peugeot, Citro\u00ebn y DS, son algunas de las m\u00e1s veneradas e hist\u00f3ricas en la industria del autom\u00f3vil. Estamos muy contentos de tener la oportunidad de impulsar su crecimiento global\u201d.<\/p>\n<p>Para <strong>Peter K\u00fcspert<\/strong>, director ejecutivo de ventas y marketing de Opel Automobile GmbH, \u201dcon la fusi\u00f3n de nuestro presupuesto publicitario dentro del Grupo PSA logramos grandes sinergias, lo que claramente mejorar\u00e1 nuestra eficiencia de costos desde el comienzo de 2018. Estamos ansiosos por trabajar con MediaCom. Al mismo tiempo, me gustar\u00eda expresar mi agradecimiento al equipo de Carat, que nos ha brindado un excelente apoyo a lo largo de los a\u00f1os\u00bb.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de medios MediaCom comenzar\u00e1 a gestionar la estrategia y la compra de espacios publicitarios de Opel\/Vauxhall en toda<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-67112","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agencia de medios MediaCom gana cuenta de Opel-IPMARK<\/title>\n<meta name=\"description\" content=\"La agencia de medios MediaCom comenzar\u00e1 a 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