{"id":65702,"date":"2017-10-11T10:09:33","date_gmt":"2017-10-11T08:09:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=65702"},"modified":"2017-10-11T10:09:33","modified_gmt":"2017-10-11T08:09:33","slug":"campana-publicitaria-kommerling-ukelele","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=65702","title":{"rendered":"K\u00f6mmerling lanza su primera campa\u00f1a en medios generalistas"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-65705 size-full\" title=\"campa\u00f1a-publicitaria-K\u00f6mmerling-Ukelele\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/10\/campa\u00f1a-publicitaria-K\u00f6mmerling-Ukelele.jpg\" alt=\"campa\u00f1a-publicitaria-K\u00f6mmerling-Ukelele\" width=\"690\" height=\"400\" \/>La primera <a href=\"https:\/\/ipmark.com\/agencias\/creatividad\/\">campa\u00f1a publicitaria<\/a> en\u00a0medios generalistas de K\u00f6mmerling, fabricante y distribuidor europeo de perfiles de PVC para ventanas, puertas, persianas y contraventanas, ha sido realizada por BeCool Publicidad tras adjudicarse la cuenta en el concurso convocado por este anunciante. La agencia se ha encargado\u00a0tanto de la estrategia y la creatividad, como de la negociaci\u00f3n, planificaci\u00f3n y compra de medios.<\/strong><\/p>\n<p>El objetivo de la comunicaci\u00f3n es <strong>posicionar a K\u00f6mmerling\u00a0como la marca con el mejor sistema de aislamiento t\u00e9rmico y ac\u00fastico<\/strong> del mercado y destacar las ventajas que sus sistemas proporcionan en t\u00e9rminos de medio ambiente y ahorro energ\u00e9tico.<\/p>\n<p>La campa\u00f1a publicitaria\u00a0tendr\u00e1 presencia en <strong>medios generalistas en varias oleadas a lo largo del 2018<\/strong>. La televisi\u00f3n ser\u00e1 la estrella del mix con un spot de 20&#8243; que desde un tono humor\u00edstico busca situar a la marca como referente de su sector. Los soportes planificados son\u00a0los canales tem\u00e1ticos, tanto de pago como en abierto, siguiendo una estrategia de afinidad, aunque tambi\u00e9n estar\u00e1 presente en los canales de la plataforma Movistar+.<\/p>\n<p><iframe loading=\"lazy\" title=\"&quot;Ukelele&quot;-K\u00f6mmerling Espa\u00f1a\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/69DWOqxfOxA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La primera campa\u00f1a publicitaria en\u00a0medios generalistas de K\u00f6mmerling, fabricante y distribuidor europeo de perfiles de PVC para ventanas, puertas, persianas<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-65702","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>campa\u00f1a publicitaria Ukelele de K\u00f6mmerling-IPMARK<\/title>\n<meta name=\"description\" content=\"K\u00f6mmerling se estrena en televisi\u00f3n con una campa\u00f1a publicitaria de la agencia BeCool Publicidad que utiliza el humor como c\u00f3digo creativo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=65702\" \/>\n<meta property=\"og:locale\" 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